NetProspex for the win! Three Years Running!


NetProspex is thrilled to announce that for the third year in a row we have been named one of the Best Places to Work in Boston by the Boston Business Journal! Company culture couldn’t be more important to us here at NetProspex and it is great to see it recognized. Time to add this to the list of why NetProspex is Wicked Awesome!!


Oh and by the way… we’re hiring!

Full Release can be seen live on Business Wire and it is also included below!

Waltham, Mass. – May 6, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, has been named one of the best places to work in Massachusetts by the Boston Business Journal in its 12th annual awards program. This marks the third consecutive year that NetProspex has received this recognition, highlighting the company’s continued commitment to creating a positive work environment that attracts and retains employees through superior working conditions and an inspiring corporate culture. The company’s stellar employee growth can also be attributed to its proven solution, which is leveraged by NetProspex’s ever-growing client roster as the demand for market data management continues to surge.

NetProspex is one of more than 400 companies that qualified for consideration based on a two-stage nomination process, which included employee satisfaction surveys that rated NetProspex’s employees on company pride, encouragement, support and recognition of achievement and relationships with co-workers and supervisors.

“We are thrilled to once again be named as a top place to work by the Boston Business Journal,” said Michael Bird, CEO of NetProspex. “Company culture is everything, and we pride ourselves in building a positive, collaborative setting that motivates our team to continually push the boundaries and deliver extraordinary results. The fact that we’ve been recognized by the Boston Business Journal three years in a row underscores our relentless focus on making NetProspex a great place to work, as well as the incredible people that represent our team.”

Experiencing exponential growth since its founding in 2006, NetProspex has attracted some of Boston’s top talent, this year, appointing key members to its leadership team including Michael Bird to CEO, Derek Slayton to CMO, Brian Serino to SVP of Sales, and Andre Yee to its Board of Directors. The company also celebrated a record year in 2013 and nearly doubled in employees.

The NetProspex staff abides by a strict “work hard, play hard” mantra, adding color to their company’s mission of helping B2B companies better manage their marketing data by cycling, participating in weekly yoga classes and stopping by the company’s onsite food truck for an energy fix. NetProspex employees receive comprehensive benefits which include healthcare, dental, vision, 401k and life insurance, as well as access to employee training, professional development and learning programs.

Award honorees will be recognized during an awards cocktail reception on June 12 at the Citi/Wang Theatre, where the rankings of each company will be revealed. Winning companies will also be profiled in a special supplement published in the June 13th issue.

For more event details, please visit To browse career opportunities at NetProspex, please visit

About NetProspex:

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of their sales pipelines. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information, visit

About the Boston Business Journal:

The Boston Business Journal is Greater Boston’s leading source of business news, information and events, reaching readers through the weekly print publication, the website and e-mail products. The BBJ also prints the annual Book of Lists — the region’s top resource for business decision-makers seeking information about potential clients, suppliers and partners.

The Boston Business Journal is published by American City Business Journals, the nation’s largest publisher of metropolitan business news.

NetProspex 2014 State of Marketing Benchmark Report

2014 NPX Benchmark_BLOG

NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies

Report uncovers key issues in accuracy and record completeness across more than 80 percent of marketing databases

Waltham, Mass. – April 15, 2014NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced the release of its 2014 B2B Marketing Data Benchmark Report. The study, which analyzed more than 61 million records, found that many companies are using unreliable data to drive their marketing efforts, with 84 percent of marketing databases considered barely functional. The results indicate that incomplete and inaccurate data is negatively impacting the marketing organization’s ability to segment and engage prospects – ultimately leading to lost revenue and lower than expected ROI from marketing automation platforms.

The report looked at files from hundreds of companies with revenues ranging from $1 million to $1 billion and crossing a spectrum of industries, including business services, manufacturing and software among others. It found that 88 percent of records analyzed were missing basic firmographic data – industry, company revenue and number of employees – and 64 percent were missing a phone number.

The NetProspex report methodology scored database records across four marketing best practice areas, including record completeness, email deliverability, phone connectability and record duplication. Companies were rated on a 5-point health scale, with a 5 indicating optimal and a 1 as risky.

Key findings included:

  • Record Completeness: On average, files analyzed scored a 2.7 on the health scale. While up slightly from the 2.5 rating in the 2013 report, completion of demographic fields like phone and location scored an average rating of 2.2, and firmographic fields scored an average rating of 1.6, suggesting that databases are not complete enough to allow for effective segmentation.
  • Email Deliverability: The average file score for email deliverability was 3.1, putting most companies in the questionable category on the scale when it comes to getting their email messages into their prospect’s inbox.
  • Phone Connectability: Records landed at 3.4 on the scale for phone connectability. While the improvement over last year’s data is a good sign, this still indicates that companies have a below acceptable rating for enabling sales teams to follow-up on leads or close deals.
  • Record Duplication: Fairing best on the health scale two years in a row, record duplication saw an average score of 4.2. NetProspex attributes the positive rating to the rapid adoption of marketing automation platforms, which includes functionality for addressing deduplication.

“This year’s report clearly shows that the vast majority of B2B marketers are not applying enough effort and attention to their most valuable asset – the marketing database that operates at the core of their revenue generating engines,” said Derek Slayton, CMO at NetProspex. “As digital channels expand and marketers strive to more efficiently connect with potential buyers through marketing automation technology, the organizations that actively manage their marketing data are seeing dramatically better results from their marketing efforts. We are seeing this prove out consistently with our forward-thinking customers such as MediaMath, Netsuite, ReadyTalk and Confio.”

To download the complete report, please visit, or click here. Slayton and John Donlon, principal analyst at SiriusDecisions, the leading global B2B research and advisory firm, will highlight the report results and what the findings indicate for the broader industry on a live webinar today, April 15, at 1 p.m. ET. To sign up for an inside look, go here.

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make marketing databases accurate, targeted and actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information visit


What’s Next? A MITX Win!


The NetProspex team is thrilled to announce that we have been named a finalist in the Best Marketing Automation Solution category for the 2014 MITX What’s Next awards. MITX—which brings together the digital marketing, media and technology communities to engage in what’s next and how it will impact the marketing and business worlds—recognized our company as an industry trailblazer for our innovative, valuable and impactful platform.

We’re psyched to have been selected from MITX’s record number of award applicants this year, and can’t wait to take the stage at the organization’s 18th annual awards ceremony on May 29 at the Westin Waterfront to present our solution to the final judging team.

Check out for details on the other finalists and the awards ceremony, and wish us luck!

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies


Strong Q1 Follows on the Heels of a Milestone Year in 2013

Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of bookings growth in the company’s data management solutions. The strong start to the year follows a blockbuster 2013, which was marked by company and product awards, key leadership team appointments and major advancements in its B2B marketing data management platform.

NetProspex also announced today $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go toward continued product innovation and sales and marketing expansion to meet growing market demand.

In 2013, the company launched its marketing data management platform, NetProspex Workbench, which transforms the way marketers maintain and improve their marketing database. Data is at the heart of nearly every aspect of today’s B2B marketing organizations, and great marketing programs start with great data. With Workbench, marketing teams can rely on actionable, targeted and accurate data to fuel their demand generation efforts.

“As marketing organizations embrace new technologies to more efficiently reach their target buyers, data management has become a major challenge,” said Michael Bird, CEO, NetProspex. “The overwhelming response to our Workbench platform supports that revenue-focused marketing organizations view marketing data management as mission critical and see NetProspex as the industry leading solution.”

Q1 2014 and 2013 highlights include:

  • Substantial Business Growth – Record bookings and revenue achievement in 2013 was followed with sequential growth in the first quarter of 2014 including 72 percent quarter-over-quarter growth. NetProspex was named to Deloitte’s Technology Fast 500, ranking 107 in North America and eighth in Massachusetts. The company also expanded rapidly – growing by more than 42 percent to more than 110 employees.
  • New Product Innovations – Workbench, the company’s marketing data management platform launched in mid-2013, added integration to Marketo and Eloqua to seamlessly provide its cleansing and enrichment capabilities in marketing platform and CRM workflows.
  • Technology honors – NetProspex solutions were recognized with multiple product awards including an (SIIA) CODiE award and two Stevie awards in the Best New Sales Automation Solution and Marketing Solution categories.
  • National and regional recognition as a top workplace – The company was named to The Boston Globe and Boston Business Journal’s best places to work lists. Inc. Magazine also recognized NetProspex with a Hire Power award for being the eighth ranked company in Mass. leading the way in creating American jobs.
  • Expansion of the leadership team and board – Appointments include Michael Bird to chief executive officer; Brian Serino to senior vice president of sales and business development; Derek Slayton to chief marketing officer; and ex-Eloqua executive, Andre Yee to the NetProspex board of directors.

The company’s annual B2B Marketing Data Benchmark Report is slated for release on April 15. Key findings from the report will be unveiled during a webinar, with participation from industry leaders at Sirius Decisions and Marketing Profs.  To sign up, go here.

This release can also be found on BusinessWire here

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information visit

NetProspex Brings Home the Bacon


Today, we announced the closing of a $13 million investment round. We are thrilled to be working with Spring Lake Equity Partners, who led the investment, along with our long-time partner, Edison Ventures, who also participated in the round.

This investment underscores the fact that we’re on the right path to solving the data problem for B2B marketers. With the cash infusion, we will have the resources to accelerate our product development and aggressive go-to-market plans in order to extend our market leadership position.

For us, everything starts with the team. Now totaling over 100 of the most talented, passionate and capable people you will ever meet, their commitment to making “Hand-Free” Data Management not just possible, but easily accessible for every B2B marketer is just extraordinary. Moving forward, we plan to add another 50 people who love data and know how to delight B2B marketers. If this sounds like you or someone you know, let us know.

The simple fact is great marketing starts with great data. Period.  And every research report we see points out that nearly every CMO struggles with the “great data” part of the equation. That’s the problem we sprint to work everyday to solve, so that marketing teams can be freed up to focus on creating great content and meaningful interactions with prospects, rather than worrying about the accuracy and completeness of the data being use to inform [I feel like it’s more execute than inform] their strategy.

Data management has emerged as a top priority for marketers, and we really couldn’t be happier about it. We have big plans for 2014, so stay tuned for more. In fact, next week we’ll reveal the findings from our annual Marketing Data Benchmark Report. You can get a sneak peek on our webinar next Tuesday.

And, if you’re part of Marketo’s Marketing Nation Summit this week, swing by our booth (146) to say hello and who knows, maybe you’ll win one of our wicked awesome bikes!

More to come!


How to Make Your Data Work For You


Let’s face it: gathering data from customers can feel a lot like pulling teeth, literally. Just think, how many times have you filled out a gated registration form with false information just because you didn’t want to be bothered after? If you’re anything like me (and don’t lie!), it’s probably quite a few. In fact, 88 percent of consumers admit that they have lied on a form and 42 percent find online registration forms too long and too inquisitive, according to an infographic from Janrain.

As a demand generation all-star, you need accurate and complete contact records to allow you to seamlessly and expediently segment and deliver targeted messaging. For example, having the industry information for a contact allows vertical-specific messaging for outbound marketing or allows you to serve up relevant content when a particular contact visits your website. However, this is made increasingly difficult when customers complete lead capture forms with pseudo-names, false email addresses, and inaccurate phone numbers.

So how do you balance the need for collecting the “right” data without asking too much and hurting your conversion rates? Two words: data enrichment. By taking known customer data (i.e. first name, last name, email address) and matching it against a vendor’s database – like ours – you are able to fill in the necessary holes and tighten the screws on your marketing data. Moreover, by enriching your contact information with missing details or incremental information like company revenue and employee count you are able to immediately segment leads and begin delivering well-targeted content – increasing your chance of conversion.

Want to learn more about how to make your data work for you? Check out our 5 Tips for Data Domination!

This March Madness, Become a Marketing Data Management Champ


NetProspex CMO, Derek Slayton discusses how you can become a Marketing Data Management Champ in an article published by MarketingProfs today!

— Full Article —

With March Madness in full swing and spring beginning, myriad marketers find themselves amped to kick their demand campaigns into high gear. If that sounds like you, cast your bracket aside and take the guessing mentality (as “informed” as you think it may be) off the table. Instead, channel your inner Nate Silver by using data as the basis for your marketing success.

Data-driven marketing is the prevailing force in B2B—but with marketers ingesting more and more data from various resources, keeping data organized (and interpretable) can be overwhelming. I think we’d all agree that our leading scorer is the marketing database that drives our lead generation, nurturing, and engagement programs. But as we rush to employ new data sources, technologies, and channels of communication, the management of that database often gets overlooked.

At the same time, that database is more dynamic than ever. New input from diverse channels (all with varying degrees of data elements and stages of completion) arrive every second. Data is taken from your online forms, the latest tradeshow list, content syndication partner… the list goes on.

The reality is that managing this data is not just a marketing issue. Managing data is a company issue. If you are not on target with who you are reaching out to and uninformed about the context of the conversation, you’re wasting your time, your sales team’s time, and (most importantly) the prospect’s time. They won’t buy from you—or if they do, it might not be a profitable sale.

So, how do you avoid the traps set by a havoc defense and advance to the next round?

According to an Aberdeen Group report (email registration required), companies with best-in-class marketing data management practices require 64 responses to acquire a customer compared to the industry average of 349. Take your blended average CPL and try it at both of those multipliers for a fun exercise in quantifying the results. It’s a remarkable improvement and proves your marketing programs just need to be fueled with better data.

Here are some steps for getting started.

Evaluate the state of your data

Doing so allows you to gain insight into where gaps and opportunities exist for improving your data. Does your data match your target profiles? Are you missing information? Is what you have accurate? Find your pain points.

Clean house

Don’t be a data hog. Stats show that 88% of people lie on registration forms. Learn to identify the bad, validate the good, and get rid of the junk.

Raise the bar

Once the bad data is gone, you should enhance your data with company and contact intelligence. That drives better segmentation of prospects, which means better targeting and relevancy of message, which means more sales.

Expand your reach

Clean and continually improved data allows you to dig deeper into your target markets to grow your engaged audience and your business.

Committing to a data-management process allows you to trade guessing for metrics, cuts down on the headaches, and frees up your time to enjoy the Final Four.

So pump up your marketing database and your next marketing campaign will be an easy win.

Read more:

Say What?! CMO Report: 60 Percent of Marketers Indicate Their Data is Being Mismanaged

NetProspex HQ

How well do you trust your marketing data? According to new research from The CMO Council the resounding answer from most of your peers is “not very much.” In fact, 60 percent of survey respondents say their data is being poorly managed and in turn can’t be trusted.

We all rely on data to deliver business insights, create more targeted campaigns, and ultimately drive sales. However, if your data is mismanaged this can become difficult – or even impossible – to do effectively. When your marketing team pulls data from your marketing automation platform, they need to trust that the data is accurate. Yet respondents to the above mentioned survey ranked their organizations low in their ability to provide comprehensive, trustworthy data and readily-available access to customer intelligence. That’s a problem.

Besides causing overwhelming frustration for the team, inaccurate data can wreak havoc on any organization’s entire revenue cycle. The wasted iterations, incomplete records and “qualified leads” that don’t fit your target profile can be a big blow to your sales productivity and your bottom line. It also drives a deeper wedge between your sales and marketing departments.

So how can you ensure better trust in your data? For certain, it’s not going to fix itself. In fact it’s getting worse every day. So don’t let your team and programs suffer by keeping bad data in your database. How much effort (and budget) do you allocate for data management? If you’re like our team here at NetProspex, you don’t have database folks on your marketing squad. But there are solutions out there that take the complicated (and ugly) job of data hygiene off your hands – and the ROI is evident. Start by assessing your current data to see where you stand. Don’t be in the 60% of marketers that dive into their jobs every day without confidence that the data driving their programs is as clean, complete and accurate as it can be.


Not happy with your results? Try a Data HealthScan to discover the true health of your data.

You Need Best-In-Class Demand Generation, And Here’s How You Get it


It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be anywhere from two-thirds to 90 percent of the way through their buying journey before they even reach out to a company. So what does this all mean? It means that we as marketers must understand buyers’ needs and properly facilitate the decision process, instead of bombarding them with meaningless marketing fluff. But how? Two simple words: demand generation.

Demand generation—which depends on the combination of your marketing automation technology, the content you create for buyers in each stage of the buying cycle, and your marketing data—is like an engine powering your company’s message to the wide world of potential buyers. Your database serves as the fuel to drive that engine. And just as luxury cars run best on premium, higher-octane gasoline, so too does your marketing engine. The more complete, accurate and actionable your data is, the better your chances for success. However, as data decays at a rate of two percent or more per month, the records currently sitting in your database are probably outdated.

This is where marketing data management comes into play. In order to have best-in-class demand generation, you need to put focus on data quality and management. Proper data management ensures that your database is free from inaccurate or incomplete data that could be clogging your “engine.”  Consider this: According to the Aberdeen Group, companies with best-of-breed marketing data management incorporated into their demand generation engine require only 68 leads per customer acquisition.

Want better demand generation? Click here to explore how NetProspex’s marketing data services can help you. If you have questions, let’s chat in the comments below.

Are You Buried in Dirty Data?


Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in New England is great. But when you haven’t felt your toes or fingers since November it gets pretty old. For those lucky enough to live in 80 degree weather year-round you probably can’t relate to our winter blues and being buried in snow, but I’m guessing you know what it’s like to be buried in dirty data.

Dirty data is an epidemic sweeping the nation, poisoning marketing databases and destroying businesses’ sales and marketing efforts from Boston all the way to Hawaii, and around the world.  In fact, experts at Dell estimate that duplicate and bad data combined cost the U.S. economy over $3 trillion every year. That’s two times the national deficit. So what do you do? Do you grab a shovel and slowly start digging yourself out or do you call an expert to get the job done?

At NetProspex we do all the heavy lifting for you, leaving you free to do what you do best – generate leads. As a centerpiece of the NetProspex Workbench solution, Data HealthScan assesses the health of your database across four critical elements: data quality, data completeness, your data profile and new opportunities. Armed with this assessment, you can then determine what next steps to take whether it’s cleaning up your database or filling in your missing fields with firmographic or demographic information to help enable better targeting and segmentation.

You’ve worked hard to fill your marketing database with quality leads; don’t let dirty data pile up. Take action to understand what’s in your database and keep it clean and actionable for each of your campaigns. As winter turns to spring, put away those shovels and start planting the seeds to keep your database healthy and growing. You’ll see the benefits from increased sales pipeline to marketing generated revenue.