NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex clients

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council.

Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.”

Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies build this database over time, from multiple sources, with data that is constantly decaying. In fact, according to SiriusDecisions, one third of a marketing database goes bad in the course of one year.

Our CleneProspex™ service is used to assess and improve the quality of a client’s prospect database. The service identifies and removes records with an undeliverable email address, potential email threats, out of date phone numbers, missing fields, or duplicates. With this service, marketers improve their program results, reduce costs and risks associated with bad data, identify gaps in their prospect database, and realize greater business value from their contact records. Clients can then fill in missing data from a massive, crowd-sourced database of business contacts.

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!


Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012.

“This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation capabilities, crowd-sourcing of sales leads and channel partner integration. The Software & Information Industry Association named NetProspex a double CODiE award winner as best lead-generation service and top solution for integrating content into work flow.”

Read the full listing here.



Which Boston Internet and digital media companies added the most jobs in Q2?

NetProspex in Boston Globe

By Scott Kirsner, Globe Columnist

The executive recruiting firm Cook Associates has started to produce an interesting quarterly report on hiring at Boston-based Internet and digital media companies. And Cook Associates managing director John Barrett was nice enough to walk me through it this morning.Barrett uses LinkedIn to examine 137 Internet and digital media companies that have 10 or more employees in Boston, and see whether they are adding jobs, cutting jobs, or staying the same. (He doesn’t include employees added at other offices, and he says he verifies numbers with some of the companies on the list — but not all.) In Q2, Barrett found that his cohort of 137 companies added 400 jobs. Fifty-nine percent increased their headcount, 31 percent decreased it, and 10 percent kept it stable.

The ten Internet and digital media companies that added the most jobs in Boston were:

1. Vistaprint
2. Turbine
3. TripAdvisor
4. Google
5. Wayfair
6. Constant Contact
7. TechTarget
8. HubSpot
10. Fiksu

Barrett, who works out of Cook Associates’ Burlington office, tells me that since he started tracking this data at the beginning of 2012, “we saw a very sharp slow-down in hiring in Boston at the end of April and early May, among early-stage companies. That was not happening in New York.” What’s going on?

Barrett says there are two major generators of Internet and digital media jobs in Boston and New York: venture capital funding, and Silicon Valley companies setting up branch offices. “In the last 24 months, investment in Internet and digital media companies in Boston has been at roughly 50 percent of the dollars going into the sector in New York,” says Barrett. “And New York has had a huge influx of west coast Internet companies opening offices there, like LinkedIn and Yelp.” By contrast, he says, in our neighborhood,’s Cambridge office is still fairly small, and Google’s Cambridge office has grown from about 750 people to 782 in the last six months. “That’s just about two percent,” he says.

Over the course of 2012, Barrett predicts that employment in the Internet and digital media sector in Boston will grow about 10 percent, “which, for one of the fastest-growing segments of our economy, is pretty sluggish.” Employment in New York will grow 25 to 30 percent this year, he estimates.

Barrett’s top 10 list above includes the ten companies that have added the most headcount in the quarter. He also assembles a list of “up-and-coming” private companies, which have all added between six and fifteen employees in the quarter — often building on a smaller base. “These are companies that have not yet exited, and are growing very aggressively,” he says. They are:

● Bluefin Labs
● Cartera Commerce
● CustomMade
● DataXu
● Hopper
● Jana
● Nanigans
● NetProspex
● nSphere
● Percipio Media
● Rue La La
● Scvngr
● SimpleTuition
● TipTap
● Visible Measures
● WordStream


Why “list” is no longer a 4-letter word

NetProspex lists

Gary Halliwell, July 17, 2012
Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack of coverage, and few segmentation options were some of the limitations of an industry that owes much of its thinking and behavior to the byzantine, non-digital world of direct mail, rather than the needs of marketers driving today’s revenue generation engines. “List” is often a four-letter word associated with a sketchy industry.

However, we are seeing a turning point in the B2B data industry that has occurred because of the incredible growth of customer relationship management (CRM) and marketing automation — a sector that has boomed throughout the current recession. The combination of technology and business process automation in the sales and marketing environment continues to deliver revenue for companies large and small. However, when you mix dirty data and automation, quite simply, nothing happens. I refer to this as “friction” in the lead generation process, and it has been the impetus for change in the data industry, forcing the separation of the wheat from the chaff.

Marketing and CRM automation provide the plumbing of today’s sales process. Data are the things flowing through the pipes, and dirty information will easily gum up the works. When marketing emails bounce and sales follow-up calls reach a dead end, bad data get really expensive really fast in a revenue generation environment. Today’s B2B marketers are smart — they aren’t using lists for “spray and pray” tactics, but rather for targeted audience development driven by a bloom of content marketing. They’re also smarter data shoppers — not falling for the old tricks of buying data without accountability for its performance. Today, data acquisition and maintenance strategies are key ingredients of successful marketing departments.

This new market drove the turning point; the old way just wasn’t working for marketers, and the data providers needed to change. Fortunately, at the same time this was occurring, technology came into existence that forever overhauled the list business as we know it. Sets of segmented, consistent data of high quality are now the tools of a savvy marketer and the fuel that amplifies persona-based content marketing through automated systems. Marketers today can choose to work with data that have been “scrubbed” to ensure greater accuracy, disparate information can be combined more easily, and, with the advent of this cleaner and more complete data set, marketers can perform more complex segmentation, slicing and dicing to their hearts’ content.

Today’s marketer has choices when it comes to buying lists and improving the data they already have. As the industry continues to evolve, buyers will want to perform due diligence when they select a partner. Marketers can and should:

  • Know the origin of the list data
  • Be familiar with the methodology being used to keep the data clean
  • Expect reputable list providers to offer a guarantee
  • Ensure their email campaigns are CAN-SPAM compliant
  • Look for a partner that provides additional data services that may be helpful, such as data cleansing

When done right, lists can be a respected and critical part of successful B2B marketing programs. Marketers leveraging automation, lead scoring, content marketing, and inbound web registrations all have one critical piece of the puzzle in common: contact and company data. The B2B data companies willing to rise to the challenge can become partners for marketers who need to amplify their messaging and create demand. The rest will be left behind.


Nantucket Conference 2012: Audio, pics and tweets

NetProspex in Boston Globe

Posted by Scott Kirsner June 13, 2012 04:02 PM

Just sharing some audio, tweets, and photos from last week’s Nantucket Conference on Entrepreneurship & Innovation. About 150 entrepreneurs, investors, and tech industry execs descended on the island to scarf down lobsters and hear from speakers like Ben Fischman of Rue La La, Noam Wasserman of Harvard Business School, and Maria Cirino of .406 Ventures. This was the 13th year for the event, which started back at the peak of the first Internet bubble. (Disclosure: I’m on the advisory board for the event.)

You can see the Twitter traffic from the conference here. And there’s a “tag cloud” of the topics discussed on Twitter here, courtesy of Infomous.

Full article:

NetProspex receives $7m in Series B funding

NetProspex in Boston Globe

By Chris Reidy, Globe Staff

NetProspex, a Waltham-based provider of business contact data services, announced Wednesday it has received $7 million in Series B funding.

The deal was led by information technology investment firm Edison Ventures, which has invested $8.8 million in the company over the course of two rounds, NetProspex said in a press release. Previous investors also participated in this round.

The funding will be used to support “aggressive expansion toward category leadership in cloud-based data services,’’ Gary Halliwell, NetProspex chief executive said in a statement.

Founded in 2006, NetProspex seeks to drive customer acquisition by partnering with B2B marketers to deliver targeted prospect lists and profiling analytics.

Read full article on


NetProspex Named a Best Place to Work in Boston

NetProspex in Boston Business Journal

WALTHAM, MA–(Marketwire -05/08/12)- NetProspex, the leading provider of verified, crowd-sourced business contact data services, has been named one of the best places to work in Massachusetts by the Boston Business Journal in its tenth annual regional awards program. The honor recognizes NetProspex’s achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture.

“We are proud to be recognized by the Boston Business Journal as a best place to work,” said Gary Halliwell, CEO of NetProspex. “Creating a workplace environment that cultivates creativity and innovation is a central focus at NetProspex, and employee satisfaction is essential to the overall health of our fast-growing organization.”

The company is growing rapidly, and hiring. Since 2006, NetProspex has doubled its business in headcount, database size and revenue each year. In addition to offering healthcare with vision and dental, a 401k plan and insurance benefits, NetProspex also provides employees with free yoga classes, cake on their birthdays, a fully stocked kitchen and a fleet of Razor scooters to get around the office.

NetProspex was one of 25 companies awarded in the small business category for its exemplary workplace satisfaction and employee loyalty. Over 400 companies, of varying sizes, participated in the two-part employee survey which was launched in January by the Boston Business Journal in conjunction with market research firm Quantum Workplace. Companies were evaluated on the results of more than 18,000 employee satisfaction surveys that addressed such factors as their pride in the company, company encouragement, support and recognition of achievement and relationships with co-workers and supervisors.

“Companies on our list can be justifiably proud of creating a high level of workplace satisfaction during an economy where traditional rewards like big raises and bonuses aren’t as easy to give,” said Chris McIntosh, publisher of the Boston Business Journal. “In good times and in bad, our results validate how the creation of the right corporate culture can create powerful business advantages. Employees are proud to work for companies that are about more than just business.”

The top companies will be awarded during a lively breakfast on June 1 at the Boston Convention and Exhibition Center and profiled in a special supplement of the Boston Business Journal.

For more event details, please visit To browse career opportunities at NetProspex, please visit the jobs page

Need sales leads? NetProspex says its service finds data in the rough

Netprospex in Boston Business Journal

Boston Business Journal by Kyle Alspach, VC Editor

Date: Friday, December 30, 2011, 10:12am EST

For most startups, it probably wouldn’t be relevant for its CEO to have a background working as a diamond prospector in Africa. Not so at Waltham’s NetProspex.

“We’re looking for diamonds out of dirt,” said company CEO Gary Halliwell. “That’s what we do.”

Halliwell is referring to his company’s service for providing contacts to sales and marketing professionals — using a combination of crowdsourcing (users trade in contacts), technology that “cleans” the contacts and aggressive verification (including phone calls).

The end result is verified email addresses and phone numbers for customer leads, the company says. Halliwell contends that the service could ultimately be a billion-dollar opportunity. (Full disclosure: The American City Business Journals, parent company of the Boston Business Journal, is an investor in NetProspex.)

After steady growth in recent years, NetProspex says it had a breakout year in 2011, passing the milestone of having 25 million verified contacts on file and doubling its revenue (the firm doesn’t disclose specific revenue figures, but says it’s ahead of the plan it set a year ago).

Halliwell, an Oxford-educated geologist who spent five years exploring for diamonds out of a tent in the Kalahari Desert for De Beers, co-founded NetProspex in 2005 after serving as president of Zoom Information, a B2B contacts site.

The inspiration for the company was simple: Sales and marketing people need accurate contacts to do their jobs, but most options out there are notorious for having low accuracy rates.

“If the data is wrong, it’s useless,” he said.

The contacts are sent in by marketing professionals, and can be traded on a one-to-one basis (one contact for one contact). Users can also buy contacts, which is a main source of the company’s revenue.

Tech industry professionals make up a large part of the company’s customer base; professionals at EMC, Nuance, NetSuite and SAP are among the users of the service.

In the first quarter of next year, NetProspex also plans to commercially launch a service that will “clean” contacts for enterprise customers that feel their own contact lists are falling short.

NetProspex employs 48, and has raised $7.5 million in outside financing to date, from backers including Edison Venture Fund of New Jersey and American City Business Journals.

Social Media Savvy Cities: The 17 Most ‘Social’ Cities Ranked By NetProspex

NetProspex in Huffington Post

By Bianca Bosker, Huffington Post, 09/10/10 10:49 AM ET

NetProspex, a sales and marketing database company, has released its “Top 50 Social Media Report” analyzing the social media presence and activity of professionals around the U.S.

Among other findings, the report ranks the top 50 “most social” cities in the country–the “parts of the US are filled with the most social businesspeople.”

What metric was used? The company writes in its report that it based its ranking on what it calls the “NetProspex Social Index (NPSI),” a score that takes into account “the number of employees
with at least one social media profile,” “the average number of connections per employee across major social networks,” and “the average number of tweets, number of followers, and number of following.” Activity across nine social networks–Facebook, Twitter, MySpace, LinkedIn, Friendster, Flickr, LiveJournal, hi5 and Flixster–was considered.

See the top 17 most social media savvy cities in the U.S. in the slideshow below (Fun fact: four of the cities are in California). Are you surprised by the list? Do you take issue with it? Weigh in below.