Tag Archives: social media

Why You Need To Work #SocialMedia Into Your Marketing Strategy

By | August 11, 2014

Do you remember what life was like before the pound sign was referred to as a hashtag? Or when the acronym “FF” stood for fast forward? Social media has become an invaluable tool for B2B marketers, allowing them to connect with buyers, spread brand awareness and generate leads. However, the majority of B2B organizations have yet to master the art of social media. Without this piece of the marketing puzzle… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

B2B Social Media Examples (From SocialMediaPlus 2011)

By | November 16, 2011

Click here to view our Prezi about B2B Social Media in today’s SocialMediaSummit, where Michael Bird (NetProspex Chief Revenue Officer) and Ben Grossman (Digital Strategist) revealed: The State of B2B Social Media Examples of B2B Companies Embracing Social Media Actionable tips to get started with Social Media To download the NetProspex Social Report, visit http://www.netprospex.com/np/social

CleneStep: Three-Dimensional Verification

By | September 16, 2011

Jimmy Becker, SVP Content, NetProspex In a prior blog post,  I offered some specifics about how we approach quality. In this discussion, I wanted to continue that discussion by specifically describing how we verify our data. I started out that post by defining what quality means to us. It is worth re-stating: Can you connect to this person via the phone number and/or email address that we have provided in… Read More »

Social Media Savvy Cities: The 17 Most ‘Social’ Cities Ranked By NetProspex

By | September 10, 2011

By Bianca Bosker, Huffington Post, 09/10/10 10:49 AM ET NetProspex, a sales and marketing database company, has released its “Top 50 Social Media Report” analyzing the social media presence and activity of professionals around the U.S. Among other findings, the report ranks the top 50 “most social” cities in the country–the “parts of the US are filled with the most social businesspeople.” What metric was used? The company writes in its… Read More »

How to Create B2B Marketing Buzz: Part I

By | August 29, 2011

The Buzz Marketing Formula Alice Farmiloe – Marketing & Katie Martell – Director of Buzz  What is buzz? For marketers, buzz is the amplification effect that happens when great content meets great promotion. In B2B marketing, buzz-building incorporates content marketing, PR and web 2.0 platforms including email and social media. Buzz-building is one of the many tools for marketers today who want to create positive association, awareness, excitement, or anticipation… Read More »

NetProspex Just Got Seriously Social

By | August 4, 2011

Background Here at NetProspex, the last 2 weeks have been pretty exciting. Following the success of our prior Social Business Reports, we just released the Summer 2011 edition . Our aim was to illustrate the widespread social media adoption in the US business community. It is our most comprehensive study to date, with more research, insights, and data than ever before. Our team analyzed 12 million businesspeople from the NetProspex… Read More »

Twitter Town USA

By | March 7, 2011

Researched by Wanda Lau, Posted Date: March 7, 2011 When we first decided to crown one town America’s Most Socially Networked City, our money was on Palo Alto. As home to the headquarters of Facebook, Palo Alto might as well be called Zuckerburgh. But the title instead goes to Washington D.C., a city where staying connected can get out the vote, and virtual handshakes help shape our nation. We started by… Read More »

Q&A: Twitter co-founder and former-CEO Evan Williams

By | January 16, 2011

POSTED:   01/16/2011 05:37:15 PM MST UPDATED:   01/16/2011 11:00:08 PM MST By Andy Vuong The Denver Post It started as a side project with a fair share of skeptics: who wants to read what someone else had for breakfast, even if it’s shared in 140 characters or fewer? Four years later, San Francisco-based Twitter has become one of the Internet’s top destinations for breaking news. With 175 million registered… Read More »