Tag Archives: sales leads

SalesProspex for Salesforce: A Match Made in Targeting Heaven!

By | January 17, 2014

The data found in Salesforce.com is the lifeblood of most sales organizations today.  However, even armed with one of the most powerful CRM systems available, CSO Insights found that 42 percent of sales teams feel that they do not have the right information before making a sales call. Given this current level of frustration with the quality and completeness of data found in CRM systems, we’re extremely excited to announce… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

By | July 18, 2012

Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation capabilities, crowd-sourcing of sales leads and channel partner integration. The Software & Information Industry Association named NetProspex a double CODiE award winner as best lead-generation service and top solution for integrating content into work flow.” Read the… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

3 Decks to Inspire Your B2B Content Marketing

By | June 27, 2012

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential sales leads? Our most successful B2B marketing clients utilize targeted marketing lists to amplify their B2B content marketing strategy. Below, we’ve collected 3 dynamic Slideshares to inspire your B2B content marketing strategy. 3 Slideshares to inspire your… Read More »

What NOT to do if you’re a B2B technology marketer.

By | June 25, 2012

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to do, listed in reverse order of importance. Take heed; unless, of course, meeting your goals is not important to you. Did you miss  5 B2B Technology Marketing Tips? Don’t… 1 …skip the persona building exercise. It… Read More »

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

By | June 20, 2012

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex’s verified contact data services, AG Salesworks will deliver full… Read More »

CleneStep: Three-Dimensional Verification

By | September 16, 2011

Jimmy Becker, SVP Content, NetProspex In a prior blog post,  I offered some specifics about how we approach quality. In this discussion, I wanted to continue that discussion by specifically describing how we verify our data. I started out that post by defining what quality means to us. It is worth re-stating: Can you connect to this person via the phone number and/or email address that we have provided in… Read More »

Transformational Tools for a Killer Sales Team

By | June 22, 2011

Thank you for the shoutout! Read the original post. Can your zero be a hero? Transformational tools for a killer sales team by Eric Anderson Let’s face it…most sales teams (if not all) don’t have a bench of “A” players that consistently knock the cover off the ball. As much as most sales organizations strive to have one, it just doesn’t happen. With that being said, there are some tools… Read More »

Make it relevant! & the rise of social.

By | September 9, 2010

Interesting article today from the folks at b2bm.biz, quoting a Salesforce study that found office workers “are drowning under email” “The study found that many office workers are running the risk of being overwhelmed by a data deluge. Over a third (38 per cent) of respondents said they now suffer from information overload at work, and the trends suggest that this is set to get worse.” For our clients: it’s… Read More »