Tag Archives: prospecting

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

What NOT to do if you’re a B2B technology marketer.

By | June 25, 2012

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to do, listed in reverse order of importance. Take heed; unless, of course, meeting your goals is not important to you. Did you miss  5 B2B Technology Marketing Tips? Don’t… 1 …skip the persona building exercise. It… Read More »

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

By | June 20, 2012

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex’s verified contact data services, AG Salesworks will deliver full… Read More »

NetProspex – crowdsourced but verified contacts

By | May 24, 2011

By Dan Kusnetzky for Virtually Speaking | May 24, 2011 — 03:32 GMT (20:32 PDT) I spent some time speaking to the folks from NetProspex about how they develop highly accurate contact lists for business. Having purchased expensive and moderately to highly inaccurate lists to conduct surveys over the years, I was interested what they had to say. I know that this is way off topic, but I thought that it might be interesting to some… Read More »

The Mechanics of the Outbound B2B Campaign

By | March 1, 2011

Posted: March 1, 2011 | Author: Craig Rosenberg I present a webinar with Mark Feldman of Netprospex titled “You Bought a List, Now What?” that over the years has been one of the more popular presentations we have done together, as 1000s of people typically sign up. We are doing it again on Wednesday, March 2 and Thursday, March 3 at 11 a.m. PT (2 p.m. ET).  I have made some updates to the webinar and have new… Read More »

How to Fix Your Prospecting in a Single Day

By | December 13, 2010

by Kendra Lee Sales prospecting is a lot like exercise. We all know that we need to do it, we usually have a good idea of how to do it, and we can be pretty certain of what the long-term results will be… and yet, that doesn’t make it any easier. The issue, of course, comes down to discipline. To enjoy that pipeline full of fresh, qualified sales leads later,… Read More »

NetProspex part of a sales 2.0 solution.

By | November 11, 2009

Excerpt from article: “Companies are increasingly using Web analytics to uncover new opportunities for their sales teams, in real time, as those opportunities emerge.” “InsideView’s social intelligence software has been integrated with NetSuite’s cloud-based CRM software. The integration allows NetSuite users to have instant access to data harvested from emerging social media, such as Twitter, LinkedIn, Facebook, Jigsaw and NetProspex, as well as editorial sources such as Thomson Reuters and… Read More »