Tag Archives: outbound marketing

Boost eMail Marketing Success with Free Trials

By | March 24, 2008

If you’re a marketer looking to jumpstart your demand generation program, consider this time-honored tactic:  try giving your product away. For a short time, that is. With online services and hosted applications assuming greater prominence in the market, “try and buy” offers are not only a smart marketing tactic – they’re an essential step in the sale process. “You can’t sell online services today without letting people try it first,”… Read More »

Expand Your Sphere of Influence to Capture More Customers

By | March 24, 2008

“Stop obsessing over the decision maker.” So says  Aaron Ross of Sales Machine.com.  According to Ross, the decision making process is now more important than the decision maker.  While collaborative decision making involving different people and teams approving a purchase has always been an important element of B2B sales, it is now the rule at most organizations. Ian Campbell, CEO of Nucleus Research, takes this concept a step further, and… Read More »

Think Beyond the Numbers Game: The Real Key to Sales Success

By | March 24, 2008

For years, sales gurus have told us that successful prospecting is a numbers game:  X cold calls = Y leads = Z sales.  Methodologies, books, and entire companies have been built around this formula. But experienced marketers know there’s more to it.  While it’s nice to believe the conventional wisdom that “everyone is a prospect,” in reality there are far fewer companies ready, able, and willing to buy from you.… Read More »

How Dr.Who and NetProspex both benefit from cyberspace!

By | March 17, 2008

I noticed something interesting with my kids this weekend as we talked about TV programs like Dr Who (timelord) and TopGear (car consumer report revamped) on BBC America. Beyond scheduled shows, they also watch old episodes on YouTube with neighborhood friends who are fast becoming fans. They are asking me to sign up to domestic BBC on cable, so they can see the first runs of these shows.  I haven’t… Read More »

NetProspex Releases Quarterly Update

By | January 31, 2008

NetProspex has completed its quarterly update process, adding new contacts and companies that are available to you right now for your sales and marketing campaigns. As always, we’ve purged old records to ensure that your prospect list is accurate and up to date. We have added and updated over 1 million contacts in this update, so you should find plenty of new opportunities in the database. If you have a… Read More »

Skype Toolbar on NetProspex – Now We’re Talking

By | July 31, 2007

Just downloaded the new Skype Toolbar which turns every phone number on my Internet Explorer screen to a clickable dial-up.  When we run NetProspex that means all 2.5 million phone numbers are now clickable.  What a great time-saver for sales with both email and phone now clickable directly from the NetProspex results screen. Sales managers take note of the efficiency gains here.  Sales people don’t have to wait to be… Read More »