Tag Archives: marketing

Mass Marketing Out, Customization In

By | April 30, 2014

We live in a world of customization. From clothing to gadgets to automobiles, you name it and chances are you can customize it. It’s a simple fact; buyers just don’t want to be mass marketed to and they no longer want to be bombarded with in-your-face-advertisements that are likely irrelevant. In fact, according to a recent survey from Janrain, 74 percent of respondents claim to get frustrated with websites when… Read More »

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies

By | April 8, 2014

Strong Q1 Follows on the Heels of a Milestone Year in 2013 Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of… Read More »

NetProspex Brings Home the Bacon

By | April 8, 2014

Today, we announced the closing of a $13 million investment round. We are thrilled to be working with Spring Lake Equity Partners, who led the investment, along with our long-time partner, Edison Ventures, who also participated in the round. This investment underscores the fact that we’re on the right path to solving the data problem for B2B marketers. With the cash infusion, we will have the resources to accelerate our… Read More »

How to Make Your Data Work For You

By | April 3, 2014

Let’s face it: gathering data from customers can feel a lot like pulling teeth, literally. Just think, how many times have you filled out a gated registration form with false information just because you didn’t want to be bothered after? If you’re anything like me (and don’t lie!), it’s probably quite a few. In fact, 88 percent of consumers admit that they have lied on a form and 42 percent… Read More »

Marketers Agree – Better Data Management Leads to More Effective Marketing

By | March 31, 2014

From the desk of Tamara Graves, Senior Director of Demand Generation, NetProspex It’s difficult to find a group of marketers that agree on everything, let alone anything. However, there’s one thing that we all agree on: data plays an essential role in our jobs. In fact, according to a recent Domo survey, 87 percent of marketing professionals agree that they need data to do their jobs well. And we agree.… Read More »

Standardized Testing & Developing Smarter Data

By | March 21, 2014

My son took his first MCAS test this week – the standardized comprehensive assessments for public school kids in Massachusetts – and he was nervous. It’s understandable – the schools make a big deal of these and if you haven’t done one before, the uncertainty can be overwhelming.  So he took the test and afterwards he said “it wasn’t as bad as I thought, in fact it was kind of… Read More »

The Importance of a Great Data Management Plan

By | March 12, 2014

Collecting copious amounts of data is getting easier and easier, thanks in large part to recent advancement in software and data storage techniques. But it’s how that data is managed and used that accounts for the success of your sales and marketing programs. While collecting marketing data is getting easier, the management of that same data grows harder and harder given the dynamic nature of data. In fact, research shows… Read More »

What is Marketing Data Management?

By | March 11, 2014

Did you know that the average worker today stays at each of his or her jobs for only 4.4 years? Or that 88 percent of IT buyers admit to lying on registration forms? In other words, the data currently sitting in your database is probably outdated or incorrect. Scary, I know. Dirty data isn’t just a marketing problem; it’s a business problem. Your marketing database is the lifeblood of your… Read More »

Deeper Integration into Eloqua Platform Makes Marketing Data Management Seamless for NetProspex and Eloqua Customers

By | February 27, 2014

B2B Marketers Now Can Harness the Power of NetProspex Workbench to Assess, Cleanse and Enrich their Data Directly from Their Eloqua Environment Waltham, Mass. – Feb. 25, 2014 –NetProspex, the leading provider of B2B marketing data management solutions, today announced that it has integrated its Workbench platform with Eloqua, the world’s leading marketing automation and revenue performance management solution. Joint customers now have the ability to quickly and easily view… Read More »

Five Reasons to Fall In Love with Marketing Data Management

By | February 14, 2014

Valentine’s Day is a day when couples shower each other with flowers and gifts while singles catch up on romantic comedies and pour some wine. But for us B2B marketers, Cupid’s holiday is a great time to count the ways we love our biggest love: marketing data management. Marketing data management refers to best practices that ensure that your marketing database is unified, accurate and actionable, rather than dirtied with… Read More »