Tag Archives: marketing database

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

3 Decks to Inspire Your B2B Content Marketing

By | June 27, 2012

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential sales leads? Our most successful B2B marketing clients utilize targeted marketing lists to amplify their B2B content marketing strategy. Below, we’ve collected 3 dynamic Slideshares to inspire your B2B content marketing strategy. 3 Slideshares to inspire your… Read More »

From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

By | June 26, 2012

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our clients working in B2B demand generation. She recently contributed to a post on Silverpop’s blog by Ellen Valentine: How’s your spring cleaning going this year? If you’re like me, you’ve been putting it off until the last… Read More »

What NOT to do if you’re a B2B technology marketer.

By | June 25, 2012

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to do, listed in reverse order of importance. Take heed; unless, of course, meeting your goals is not important to you. Did you miss  5 B2B Technology Marketing Tips? Don’t… 1 …skip the persona building exercise. It… Read More »

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

By | June 20, 2012

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex’s verified contact data services, AG Salesworks will deliver full… Read More »

Quick stat: 48 million people (37% of the workforce) changed jobs in 2011

By | March 20, 2012

In 2011, 48,242,000 people changed jobs. This includes turnovers including layoffs and discharges, quits, and other separations. Layoffs and discharges: 20,718,000 Quits: 23,578,000 Other separations: 3,943,000 This is out of 131,800,000 total workers, meaning 36.73% of the total working population changed jobs in 2011. This information speaks to an inherent problem in B2B lead generation: contact data quality. With people constantly changing jobs, marketers must stay on top of data hygiene best practices, and… Read More »

From Tamara’s Desk: What’s Working in Demand Generation?

By | February 2, 2012

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our clients working in B2B demand generation. She recently contributed advice to DemandGen Report’s “What’s Working in Demand Generation” about the “secret sauce that helped leading B2B organizations fuel efficiency and growth” in 2011. Here’s… Read More »

The Winter Release of NetProspex’s B2B Contact Tools

By | December 21, 2011

It’s no secret at NetProspex that we have really great clients. They shared ideas and suggestions that would help create better prospect lists for demand generation, and, well, we listened. In this release, we’ve made suppression files easier to manage, launched an alert system for net-new contacts in a target market, built a dashboard for easy search management, and updated contact trading. The Winter ’11 release is so cool, it’s… Read More »

B2B Social Media Examples (From SocialMediaPlus 2011)

By | November 16, 2011

Click here to view our Prezi about B2B Social Media in today’s SocialMediaSummit, where Michael Bird (NetProspex Chief Revenue Officer) and Ben Grossman (Digital Strategist) revealed: The State of B2B Social Media Examples of B2B Companies Embracing Social Media Actionable tips to get started with Social Media To download the NetProspex Social Report, visit http://www.netprospex.com/np/social

See Gary talk Crowdsourcing at Data Content 2011

By | November 3, 2011

“User-generated content occurs in many forms across the internet from Facebook to Twitter. In business media, this content is often actionable intelligence and the need for accuracy is imperative. Incenting users to contribute accurate content is one thing. Deterring free-riders who put in junk to access the information commons is another. Some of the earliest models in the user-generated space like Linux and Wikipedia are user-generated but central authority maintained… Read More »