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Are You Buried in Dirty Data?

Are You Buried in Dirty Data?

mpowers March 18, 2014 0

From the desk of Ann Steward, Product Marketing Manager, NetProspex Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in

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The Key To Successful Marketing Programs? Trust Your Data

The Key To Successful Marketing Programs? Trust Your Data

mpowers March 18, 2014 0

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex Today, marketers are struggling to keep their contact databases clean, accurate and up-to-date. Incomplete databases prevent marketers from building advanced programs in their marketing

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New Year’s Resolution: Unlocking Revenue Hidden within My Database

New Year’s Resolution: Unlocking Revenue Hidden within My Database

mpowers December 30, 2013 0

Written by Lauren Brubaker, Demand Generation Manager, NetProspex Tomorrow is the last day of the year, so naturally, people in the office are talking about New Year’s resolutions… the goals we achieved, the goals

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All I want for christmas is to hit my MGR!

All I want for christmas is to hit my MGR!

mpowers December 23, 2013 Comments Off

As marketers sit down to write their final Christmas wish lists, one thing that will certainly top the list—besides an all-expense paid trip to SXSW—will be hitting their marketing generated revenue goal. After all,

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Why is incomplete data a fact of life in marketing automation?

Why is incomplete data a fact of life in marketing automation?

NetProspex November 19, 2012 Comments Off

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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How to use a marketing funnel calculator.

How to use a marketing funnel calculator.

NetProspex August 22, 2012 Comments Off

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit

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7 Steps to Exceed your B2B Pipeline Goals this Quarter

7 Steps to Exceed your B2B Pipeline Goals this Quarter

NetProspex August 7, 2012 Comments Off

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess

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NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex July 20, 2012 Comments Off

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for

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11 takeaways from the “Building the Marketing Dream Team” webinar

11 takeaways from the “Building the Marketing Dream Team” webinar

NetProspex July 13, 2012 Comments Off

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive

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