Tag Archives: marketing database

Are You Buried in Dirty Data?

By | March 18, 2014

Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in New England is great. But when you haven’t felt your toes or fingers since November it gets pretty old. For those lucky enough to live in 80 degree weather year-round you probably can’t relate to our winter blues and being buried in snow, but I’m guessing… Read More »

The Key To Successful Marketing Programs? Trust Your Data

By | March 18, 2014

Today, marketers are struggling to keep their contact databases clean, accurate and up-to-date. Incomplete databases prevent marketers from building advanced programs in their marketing automation systems and it affects their ability to deliver results. Keeping a marketing database in pristine condition can prove particularly difficult for complex companies with global offices and multiple products. However, no matter how big a company is, brilliant programs can’t be successful without a complete… Read More »

New Year’s Resolution: Unlocking Revenue Hidden within My Database

By | December 30, 2013

Tomorrow is the last day of the year, so naturally, people in the office are talking about New Year’s resolutions… the goals we achieved, the goals we missed, and the goals we want to accomplish next year. In 2013, I was able to hit my goals because they were challenging but not impossible. I ran a half marathon, hit my marketing generated revenue number with the team, and was nominated… Read More »

All I Want for Christmas is to Hit My MGR!

By | December 23, 2013

As marketers sit down to write their final Christmas wish lists, one thing that will certainly top the list—besides an all-expense paid trip to SXSW—will be hitting their marketing generated revenue goal. After all, it’s the least Santa can do after we’ve put a year’s worth of work into crafting the best marketing strategies. Luckily for the NetProspex marketing team, Christmas came early! We hit our marketing generated revenue number… Read More »

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »

11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here. It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If… Read More »