Tag Archives: Featured

NetProspex for the win! Three Years Running!

By | May 7, 2014

NetProspex is thrilled to announce that for the third year in a row we have been named one of the Best Places to Work in Boston by the Boston Business Journal! Company culture couldn’t be more important to us here at NetProspex and it is great to see it recognized. Time to add this to the list of why NetProspex is Wicked Awesome!!   Oh and by the way… we’re… Read More »

NetProspex 2014 State of Marketing Benchmark Report

By | April 15, 2014

NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies Report uncovers key issues in accuracy and record completeness across more than 80 percent of marketing databases Waltham, Mass. – April 15, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced the release of its 2014 B2B Marketing Data Benchmark Report. The… Read More »

What’s Next? A MITX Win!

By | April 11, 2014

The NetProspex team is thrilled to announce that we have been named a finalist in the Best Marketing Automation Solution category for the 2014 MITX What’s Next awards. MITX—which brings together the digital marketing, media and technology communities to engage in what’s next and how it will impact the marketing and business worlds—recognized our company as an industry trailblazer for our innovative, valuable and impactful platform. We’re psyched to have… Read More »

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies

By | April 8, 2014

Strong Q1 Follows on the Heels of a Milestone Year in 2013 Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of… Read More »

NetProspex Brings Home the Bacon

By | April 8, 2014

Today, we announced the closing of a $13 million investment round. We are thrilled to be working with Spring Lake Equity Partners, who led the investment, along with our long-time partner, Edison Ventures, who also participated in the round. This investment underscores the fact that we’re on the right path to solving the data problem for B2B marketers. With the cash infusion, we will have the resources to accelerate our… Read More »

How to Make Your Data Work For You

By | April 3, 2014

Let’s face it: gathering data from customers can feel a lot like pulling teeth, literally. Just think, how many times have you filled out a gated registration form with false information just because you didn’t want to be bothered after? If you’re anything like me (and don’t lie!), it’s probably quite a few. In fact, 88 percent of consumers admit that they have lied on a form and 42 percent… Read More »

This March Madness, Become a Marketing Data Management Champ

By | March 27, 2014

NetProspex CMO, Derek Slayton discusses how you can become a Marketing Data Management Champ in an article published by MarketingProfs today! — Full Article — With March Madness in full swing and spring beginning, myriad marketers find themselves amped to kick their demand campaigns into high gear. If that sounds like you, cast your bracket aside and take the guessing mentality (as “informed” as you think it may be) off… Read More »

Say What?! CMO Report: 60 Percent of Marketers Indicate Their Data is Being Mismanaged

By | March 27, 2014

How well do you trust your marketing data? According to new research from The CMO Council the resounding answer from most of your peers is “not very much.” In fact, 60 percent of survey respondents say their data is being poorly managed and in turn can’t be trusted. We all rely on data to deliver business insights, create more targeted campaigns, and ultimately drive sales. However, if your data is… Read More »

You Need Best-In-Class Demand Generation, And Here’s How You Get it

By | March 24, 2014

It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be anywhere from two-thirds to 90 percent of the way through their buying journey before they even reach out to a company. So what does this all mean? It means that we as marketers must understand buyers’ needs and properly facilitate the decision process, instead of bombarding… Read More »

Are You Buried in Dirty Data?

By | March 18, 2014

Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in New England is great. But when you haven’t felt your toes or fingers since November it gets pretty old. For those lucky enough to live in 80 degree weather year-round you probably can’t relate to our winter blues and being buried in snow, but I’m guessing… Read More »