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Why is incomplete data a fact of life in marketing automation?

Why is incomplete data a fact of life in marketing automation?

NetProspex November 19, 2012 Comments Off

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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How to use a marketing funnel calculator.

How to use a marketing funnel calculator.

NetProspex August 22, 2012 Comments Off

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit

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7 Steps to Exceed your B2B Pipeline Goals this Quarter

7 Steps to Exceed your B2B Pipeline Goals this Quarter

NetProspex August 7, 2012 Comments Off

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess

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Which Boston Internet and digital media companies added the most jobs in Q2?

Which Boston Internet and digital media companies added the most jobs in Q2?

NetProspex July 17, 2012 Comments Off

By Scott Kirsner, Globe Columnist The executive recruiting firm Cook Associates has started to produce an interesting quarterly report on hiring at Boston-based Internet and digital media companies. And Cook Associates managing director John Barrett was nice enough

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11 takeaways from the “Building the Marketing Dream Team” webinar

11 takeaways from the “Building the Marketing Dream Team” webinar

NetProspex July 13, 2012 Comments Off

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive

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Fueling the B2B revenue machine

Fueling the B2B revenue machine

NetProspex July 11, 2012 Comments Off

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that

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3 Decks to Inspire Your B2B Content Marketing

3 Decks to Inspire Your B2B Content Marketing

NetProspex June 27, 2012 Comments Off

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential

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From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

NetProspex June 26, 2012 Comments Off

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our

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What NOT to do if you’re a B2B technology marketer.

What NOT to do if you’re a B2B technology marketer.

NetProspex June 25, 2012 Comments Off

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to

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