Tag Archives: email marketing

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

Which Boston Internet and digital media companies added the most jobs in Q2?

By | July 17, 2012

By Scott Kirsner, Globe Columnist The executive recruiting firm Cook Associates has started to produce an interesting quarterly report on hiring at Boston-based Internet and digital media companies. And Cook Associates managing director John Barrett was nice enough to walk me through it this morning.Barrett uses LinkedIn to examine 137 Internet and digital media companies that have 10 or more employees in Boston, and see whether they are adding jobs, cutting jobs, or staying… Read More »

11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here. It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

3 Decks to Inspire Your B2B Content Marketing

By | June 27, 2012

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential sales leads? Our most successful B2B marketing clients utilize targeted marketing lists to amplify their B2B content marketing strategy. Below, we’ve collected 3 dynamic Slideshares to inspire your B2B content marketing strategy. 3 Slideshares to inspire your… Read More »

From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

By | June 26, 2012

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our clients working in B2B demand generation. She recently contributed to a post on Silverpop’s blog by Ellen Valentine: How’s your spring cleaning going this year? If you’re like me, you’ve been putting it off until the last… Read More »

What NOT to do if you’re a B2B technology marketer.

By | June 25, 2012

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to do, listed in reverse order of importance. Take heed; unless, of course, meeting your goals is not important to you. Did you miss  5 B2B Technology Marketing Tips? Don’t… 1 …skip the persona building exercise. It… Read More »