Tag Archives: email marketing industry averages

Key B2B Marketing Email Stats

By | February 17, 2012

Looking for email marketing industry benchmarks? From average open rates to unsubscribe rates, B2B marketers measure the success on their email programs by many factors. Ultimately, the most important factors to gauge success are MQLs and marketing-generated-revenue, but the following stats are very helpful in gaining an understanding of where you stand against the average industry results. Benchmarks: Average open rate – 22.0% Average click-through rate – 5.9% Source: Epsilon… Read More »