Tag Archives: demand generation

Three Biggest Obstacles for B2B Marketers

By | July 23, 2014

Let’s face it; every profession has its obstacles. For B2B marketers, there are a number of challenges that simply “come with the job” from lead generation to data quality management. Let’s take a deeper dive into these challenges as well as ways to solve them. Generating Leads: Investing time between inbound and outbound marketing strategies is a real issue for B2B marketers. We all would love to have demand gen… Read More »

Four Keys to MultiChannel Marketing Alignment

By | July 1, 2014

Chances are you’ve evolved from the basic one channel marketing mindset and are using several communication vehicles like social and email to connect with today’s digitally savvy buyer, right? Let’s face it… today’s always-on, multiple-gadget consumer has flipped the marketing game upside down, forcing many companies to adopt a multichannel marketing strategy. However, multi-dimensional marketing has the potential to go horribly wrong if you don’t have all your ducks in… Read More »

You Need Best-In-Class Demand Generation, And Here’s How You Get it

By | March 24, 2014

It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be anywhere from two-thirds to 90 percent of the way through their buying journey before they even reach out to a company. So what does this all mean? It means that we as marketers must understand buyers’ needs and properly facilitate the decision process, instead of bombarding… Read More »

What is Marketing Data Management?

By | March 11, 2014

Did you know that the average worker today stays at each of his or her jobs for only 4.4 years? Or that 88 percent of IT buyers admit to lying on registration forms? In other words, the data currently sitting in your database is probably outdated or incorrect. Scary, I know. Dirty data isn’t just a marketing problem; it’s a business problem. Your marketing database is the lifeblood of your… Read More »

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

By | September 12, 2012

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium technology intelligence service. This new solution allows B2B technology marketers to find contacts at companies using more than 1,200 selectable technologies with 90 percent accuracy. As 67% of marketers only segment by geography, industry, and title1,… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »