Tag Archives: B2B

“Everybody Writes”… Kickass Content like Ann Handley

By | August 22, 2014

I recently chatted with marketing guru Ann Handley to talk industry shop and get a preview of her new book “Everybody Writes.” You can find highlights from the conversation below, and can pre-order Ann’s book here. Derek: As you know well, Ann, we’re focused entirely on the B2B marketing space. Very curious to hear your thoughts on how the space has evolved and changed? Ann: What? It’s changed?! Obviously we’ve… Read More »

Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

By | February 28, 2014

By now you’ve probably seen this week’s headlines that Oracle has scooped up yet another company in the marketing technology space. This time it’s BlueKai, a big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. So why do we—and should you—care? Oracle’s EVP of Applications Development Steve Miranda explained it best: “Modern marketers require new ways… Read More »

Deeper Integration into Eloqua Platform Makes Marketing Data Management Seamless for NetProspex and Eloqua Customers

By | February 27, 2014

B2B Marketers Now Can Harness the Power of NetProspex Workbench to Assess, Cleanse and Enrich their Data Directly from Their Eloqua Environment Waltham, Mass. – Feb. 25, 2014 –NetProspex, the leading provider of B2B marketing data management solutions, today announced that it has integrated its Workbench platform with Eloqua, the world’s leading marketing automation and revenue performance management solution. Joint customers now have the ability to quickly and easily view… Read More »

NetProspex & The Stevie Awards: Twice as Nice in 2014

By | February 26, 2014

The NetProspex team is excited to announce the latest additions to our trophy case: two Stevie Awards for Sales & Customer Service. NetProspex won bronze awards in two categories in this year’s program: SalesProspex was recognized as best new Sales Automation Solution and Workbench was lauded for best new version of a solution in the Marketing Solution category. This is second year in a row NetProspex has won, taking home… Read More »

Five Reasons to Fall In Love with Marketing Data Management

By | February 14, 2014

Valentine’s Day is a day when couples shower each other with flowers and gifts while singles catch up on romantic comedies and pour some wine. But for us B2B marketers, Cupid’s holiday is a great time to count the ways we love our biggest love: marketing data management. Marketing data management refers to best practices that ensure that your marketing database is unified, accurate and actionable, rather than dirtied with… Read More »

NetProspex Recognized with Hire Power Award from Inc. Magazine

By | October 24, 2013

Marketing Data Services Provider Ranked 8th in Massachusetts and 13th Nationally in Companies Leading the Way in Creating Jobs and Bolstering the Country’s Economic Viability Waltham, Mass. – Oct. 24, 2013  –  NetProspex, the leading provider of B2B sales and marketing data services, today announced it has been honored with a prestigious Hire Power award from Inc. Magazine, which recognizes private companies that are leading the way in creating American… Read More »

Resolve to Have a Better Contact Database in 2013

By | January 7, 2013

No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013 and reap the benefits. Read the full article in Chief Marketer Magazine Cut the fat: Does your contact database contain more icky stuff than the menu at a fast food restaurant? I bet it does.  Unfortunately, what started out as good… Read More »

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

By | November 7, 2012

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services, today announced the launch of theNetProspex Data Enrichment Connector for Eloqua. This new app installs into the Eloqua environment to enrich contacts by appending and normalizing critical information about the contact and company. Marketers can now… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »