Tag Archives: b2b sales

Empower Sales Agents With Consumer Insight

By | August 19, 2014

Let’s face it: Business-to-business sales is not for the fainthearted. While B2C salespeople can rely on charm, good looks and wit to help close deals, in the B2B “jungle”—where the stakes are high and consumers are more sophisticated and discerning—these traits won’t get you far. In B2B sales, it’s not what you sell that matters (although that’s not to be completely overlooked), it’s how you sell that matters most. To… Read More »

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

By | November 7, 2012

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services, today announced the launch of theNetProspex Data Enrichment Connector for Eloqua. This new app installs into the Eloqua environment to enrich contacts by appending and normalizing critical information about the contact and company. Marketers can now… Read More »

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

By | September 12, 2012

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium technology intelligence service. This new solution allows B2B technology marketers to find contacts at companies using more than 1,200 selectable technologies with 90 percent accuracy. As 67% of marketers only segment by geography, industry, and title1,… Read More »

Trends in data analysis offer opportunities, challenges

By | July 22, 2012

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring data performance, integrating data, data licensing, and just about everything pertaining to this year’s topic, Big Data. “Why is it so difficult to understand what information to use, how to extract the most value from it… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

By | July 18, 2012

Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation capabilities, crowd-sourcing of sales leads and channel partner integration. The Software & Information Industry Association named NetProspex a double CODiE award winner as best lead-generation service and top solution for integrating content into work flow.” Read the… Read More »

11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here. It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

By | June 26, 2012

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our clients working in B2B demand generation. She recently contributed to a post on Silverpop’s blog by Ellen Valentine: How’s your spring cleaning going this year? If you’re like me, you’ve been putting it off until the last… Read More »

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

By | June 20, 2012

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex’s verified contact data services, AG Salesworks will deliver full… Read More »