Tag Archives: B2B Sales Leads

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

By | September 12, 2012

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium technology intelligence service. This new solution allows B2B technology marketers to find contacts at companies using more than 1,200 selectable technologies with 90 percent accuracy. As 67% of marketers only segment by geography, industry, and title1,… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

Trends in data analysis offer opportunities, challenges

By | July 22, 2012

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring data performance, integrating data, data licensing, and just about everything pertaining to this year’s topic, Big Data. “Why is it so difficult to understand what information to use, how to extract the most value from it… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »

11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here. It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »

3 Decks to Inspire Your B2B Content Marketing

By | June 27, 2012

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential sales leads? Our most successful B2B marketing clients utilize targeted marketing lists to amplify their B2B content marketing strategy. Below, we’ve collected 3 dynamic Slideshares to inspire your B2B content marketing strategy. 3 Slideshares to inspire your… Read More »

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

By | June 20, 2012

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex’s verified contact data services, AG Salesworks will deliver full… Read More »

Quick stat: 48 million people (37% of the workforce) changed jobs in 2011

By | March 20, 2012

In 2011, 48,242,000 people changed jobs. This includes turnovers including layoffs and discharges, quits, and other separations. Layoffs and discharges: 20,718,000 Quits: 23,578,000 Other separations: 3,943,000 This is out of 131,800,000 total workers, meaning 36.73% of the total working population changed jobs in 2011. This information speaks to an inherent problem in B2B lead generation: contact data quality. With people constantly changing jobs, marketers must stay on top of data hygiene best practices, and… Read More »

NetProspex Launches CleneProspex™ Contact Data Cleansing Solution for B2B Marketers

By | March 19, 2012

WALTHAM, MA–(Marketwire – Mar 19, 2012) - NetProspex, the leading provider of verified, crowd-sourced business contact data services, today announced the launch of CleneProspex, a contact data cleansing and validation solution powered by its proprietary CleneStep verification process. Leveraging the proficiency and scalability gleaned from cleaning 100 million contacts through its CleneStep process, NetProspex is now working with clients to analyze, clean, format, and enhance their own existing business contact records.… Read More »