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Why is incomplete data a fact of life in marketing automation?

Why is incomplete data a fact of life in marketing automation?

NetProspex November 19, 2012 Comments Off

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,

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NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex November 7, 2012 Comments Off

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex September 12, 2012 Comments Off

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium

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How to use a marketing funnel calculator.

How to use a marketing funnel calculator.

NetProspex August 22, 2012 Comments Off

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit

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7 Steps to Exceed your B2B Pipeline Goals this Quarter

7 Steps to Exceed your B2B Pipeline Goals this Quarter

NetProspex August 7, 2012 Comments Off

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess

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5 Ways to Make a MQL Sales-Ready

5 Ways to Make a MQL Sales-Ready

NetProspex July 25, 2012 Comments Off

You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to

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Trends in data analysis offer opportunities, challenges

Trends in data analysis offer opportunities, challenges

NetProspex July 22, 2012 Comments Off

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring

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Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

NetProspex July 18, 2012 Comments Off

Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation

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Why “list” is no longer a 4-letter word

Why “list” is no longer a 4-letter word

NetProspex July 17, 2012 Comments Off

Gary Halliwell, July 17, 2012 Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack

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