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B2B Data Quality »

You Need Best-In-Class Demand Generation, And Here’s How You Get it

You Need Best-In-Class Demand Generation, And Here’s How You Get it

mpowers March 24, 2014 0

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be

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The Right Data Creates More Conversations Every Step of the Way

The Right Data Creates More Conversations Every Step of the Way

NetProspex September 23, 2013 Comments Off

Big Data is all the rage, and lets face it, everyone is on board with this revolution. However, it isn’t always about adding more fuel to the fire, you can’t just continuously throw logs

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Answer These 3 Burning Questions About Your 2013 Marketing Plan

Answer These 3 Burning Questions About Your 2013 Marketing Plan

NetProspex December 17, 2012 Comments Off

Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task!

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Why is incomplete data a fact of life in marketing automation?

Why is incomplete data a fact of life in marketing automation?

NetProspex November 19, 2012 Comments Off

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,

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NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex November 7, 2012 Comments Off

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex September 12, 2012 Comments Off

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium

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How to use a marketing funnel calculator.

How to use a marketing funnel calculator.

NetProspex August 22, 2012 Comments Off

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit

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Trends in data analysis offer opportunities, challenges

Trends in data analysis offer opportunities, challenges

NetProspex July 22, 2012 Comments Off

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring

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NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex July 20, 2012 Comments Off

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for

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