New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness
WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services, today announced the launch of theNetProspex Data Enrichment Connector for Eloqua. This new app installs into the Eloqua environment to enrich contacts by appending and normalizing critical information about the contact and company. Marketers can now append data such as job title or industry in real-time behind a registration form, or add key information to existing contacts in Eloqua programs and campaigns.
The app enables Eloqua users to:
- Segment and score leads faster
- Reduce the number of fields on a registration form
- Increase conversion rates
- Raise the quality of their current marketing database
Given the variety of sources marketers rely on for collecting lead data, records often miss critical fields such as industry, company size, or job title. This incomplete data poses a problem to modern marketers, who rely on full and complete contact records for lead scoring, lead routing, and targeted messaging. As 88 percent of buyers have admitted to giving incorrect profile information on registration forms, marketers are struggling with inaccurate data. With a significant portion of B2B leads now coming through such forms, it is increasingly important for marketers to enrich profile information from their forms and enhance their existing marketing database.
The NetProspex Data Enrichment Connector for Eloqua matches incomplete records from an Eloqua database or form submission with NetProspex’s crowd-sourced, verified business contact database. While other offerings often match only by email address, this new tool offers Progressive Matching, searching first by email, and then by a combination of additional fields until a match is made. This greatly increases match rates for marketing clients.
Additional features include:
- 20 minute set-up within the Eloqua environment
- Normalization and categorization of data fields
- Addition of firmographic and demographic information including job title, job level, industry, address, employee count, revenue, and more to help classify and score lead records
“The NetProspex Data Enrichment connector for Eloqua gives our lead scoring and segmentation a boost by adding key contact and company information to records in our Eloqua database, and in real-time to our form submissions,” said Ken Evans, director of demand generation at Demandware.
“A marketing database represents millions of dollars of our customer’s budget, as it is the result of all of their marketing activity. Our customers spend a lot of time and energy growing their contact databases, and just because data is incomplete or inaccurate doesn’t mean that those efforts have gone to waste,” said Gary Halliwell, CEO of NetProspex. “This new tool allows B2B Eloqua users to measurably enrich their data using industry-leading clean contact data from NetProspex in order to maximize the value they receive from their database.”
“Clean data is the clearly the foundation of modern marketing, yet only a small number of marketers can really classify their own data as accurate, relevant, and valid,” said Steve Woods, CTO of Eloqua. “Ensuring that data is clean and actionable should always be a top priority.”
Starter Trial Offer
Customers can enjoy a two-month free starter trial of the connector if they sign up at Eloqua Experience 2012. Attendees interested can see NetProspex at booth number 228.
About NetProspexNetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information athttp://www.netprospex.com or on Twitter @NetProspex.