Tag Archives: B2B content

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

By | November 7, 2012

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services, today announced the launch of theNetProspex Data Enrichment Connector for Eloqua. This new app installs into the Eloqua environment to enrich contacts by appending and normalizing critical information about the contact and company. Marketers can now… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

By | September 12, 2012

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium technology intelligence service. This new solution allows B2B technology marketers to find contacts at companies using more than 1,200 selectable technologies with 90 percent accuracy. As 67% of marketers only segment by geography, industry, and title1,… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

5 Ways to Make a MQL Sales-Ready

By | July 25, 2012

You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to be passed from marketing to sales. This definition is straightforward, however it is how companies define their MQLs that needs a closer look. So often, sales teams complain that a MQL has not been truly qualified… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »

Why “list” is no longer a 4-letter word

By | July 17, 2012

Gary Halliwell, July 17, 2012 Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack of coverage, and few segmentation options were some of the limitations of an industry that owes much of its thinking and behavior to the byzantine, non-digital world of direct mail, rather than the needs of marketers… Read More »

11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here. It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If… Read More »

Fueling the B2B revenue machine

By | July 11, 2012

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that means quality B2B data. Robert Rosenthal recently posted a great article “B2B Marketing Is Now a Revenue Machine. Really The post is a great summary of the opportunity for B2B marketers today to create demand with… Read More »