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Trends in data analysis offer opportunities, challenges

Trends in data analysis offer opportunities, challenges

NetProspex July 22, 2012 Comments Off

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring

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NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

NetProspex July 20, 2012 Comments Off

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for

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Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

NetProspex July 18, 2012 Comments Off

Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation

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Why “list” is no longer a 4-letter word

Why “list” is no longer a 4-letter word

NetProspex July 17, 2012 Comments Off

Gary Halliwell, July 17, 2012 Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack

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11 takeaways from the “Building the Marketing Dream Team” webinar

11 takeaways from the “Building the Marketing Dream Team” webinar

NetProspex July 13, 2012 Comments Off

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive

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Fueling the B2B revenue machine

Fueling the B2B revenue machine

NetProspex July 11, 2012 Comments Off

The latest in our series: You bought a list – now what? We always talk about marketing automation as the engine in a Ferrari – it only runs with quality fuel, in our world, that

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3 Decks to Inspire Your B2B Content Marketing

3 Decks to Inspire Your B2B Content Marketing

NetProspex June 27, 2012 Comments Off

We’re kicking off a new series: You bought a list.. now what? Acquiring targeted prospect records is only half the battle for B2B marketers. How you do make the most of these new potential

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From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

From Tamara’s Desk: 5 Tips for Spring Cleaning Your Database

NetProspex June 26, 2012 Comments Off

Tamara Graves is our Senior Director of Demand Generation here at NetProspex, driving pipeline activity and opportuntiy creation for our company, but more importantly, helping our entire team understand the day-to-day needs and problems of our

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What NOT to do if you’re a B2B technology marketer.

What NOT to do if you’re a B2B technology marketer.

NetProspex June 25, 2012 Comments Off

If you’re a marketer for a technology company, chances are you’re fighting for the attention of professionals that are exposed to plenty of messaging from competitors. Read on for 5 important things NOT to

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NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B Organizations

NetProspex June 20, 2012 Comments Off

New England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B

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