Tag Archives: B2B contact information

Digital Marketing In 2013: Predictions From 86 Industry Luminaries

By | December 20, 2012

It’s that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world. Among the responses from 86 enthusiastic marketing pros–that’s nearly three times the number of people who weighed in last year–are predictions about what’s next for mobile (a biggie), content marketing, big data, and customer centricity. And that only skims… Read More »

Answer These 3 Burning Questions About Your 2013 Marketing Plan

By | December 17, 2012

Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task! We know that your to-do list is longer than your kids’ wish-list for Chrismahanukwanzakah, because we’re in the midst of planning as well. From our team to yours, here are 3 key questions to get ahead… Read More »

Why is incomplete data a fact of life in marketing automation?

By | November 19, 2012

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean, come on, you have already turned your lead generation into a battlefield-ready machine. You have tuned your forms perfectly for frictionless conversion.  You have convinced the rest of the exec team to invest in a kick-ass… Read More »

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

By | November 7, 2012

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services, today announced the launch of theNetProspex Data Enrichment Connector for Eloqua. This new app installs into the Eloqua environment to enrich contacts by appending and normalizing critical information about the contact and company. Marketers can now… Read More »

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

By | October 3, 2012

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To watch the on-demand recording, click here. Our experts: Writer & Consultant Stephanie Tilton Ten Ton Marketing Strategist & Thought-leader Samantha Stone The Marketing Advisory Network Practioner John T. Frankot Solution Publishing 1. Where does SEO fit… Read More »

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

By | September 12, 2012

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium technology intelligence service. This new solution allows B2B technology marketers to find contacts at companies using more than 1,200 selectable technologies with 90 percent accuracy. As 67% of marketers only segment by geography, industry, and title1,… Read More »

How to use a marketing funnel calculator.

By | August 22, 2012

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit from marketing and sales automation tools that capture data about what is happening with a lead over its lifetime.  And, when used correctly, this information gives marketers a leg up when it comes to planning.  Studying… Read More »

7 Steps to Exceed your B2B Pipeline Goals this Quarter

By | August 7, 2012

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess the quality situation – Your marketing database of prospects and contact records is at the core of your future pipeline. How accurate is the contact and company information in this database? In 2011, 37% of the… Read More »

5 Ways to Make a MQL Sales-Ready

By | July 25, 2012

You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to be passed from marketing to sales. This definition is straightforward, however it is how companies define their MQLs that needs a closer look. So often, sales teams complain that a MQL has not been truly qualified… Read More »

Soundbites from our B2B Marketing Breakfast

By | July 24, 2012

25 smart B2B marketers gathered at Netprospex HQ this morning, joined by Ann Handley of MarketingProfs to discuss content marketing. Thank you to everyone who came out, and contributed to the conversation. Below are some soundbites from the event: “He who has the budget creates the content.” “Marketer’s don’t always call it ‘content marketing’. They say ‘branding’ – and storytelling is used to ensure everyone from the CFO to the guy… Read More »