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Digital Marketing In 2013: Predictions From 86 Industry Luminaries

Digital Marketing In 2013: Predictions From 86 Industry Luminaries

NetProspex December 20, 2012 Comments Off

It’s that time again: CMO.com recently turned to its ever-growing array of savvy contributors and colleagues and asked them what they envision the new year will bring for the digital-marketing world. Among the responses

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Answer These 3 Burning Questions About Your 2013 Marketing Plan

Answer These 3 Burning Questions About Your 2013 Marketing Plan

NetProspex December 17, 2012 Comments Off

Before you finally close your email inbox for the last time in 2012 and break out the spiced egg nog, you’ve got to finish planning your B2B marketing strategies for 2013. No easy task!

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Why is incomplete data a fact of life in marketing automation?

Why is incomplete data a fact of life in marketing automation?

NetProspex November 19, 2012 Comments Off

By Dmitry Grenader, Director of Product Management, NetProspex This article is in response to our new Data Enrichment App for Eloqua What can you, modern marketers, learn from a data player like NetProspex? I mean,

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NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex Partners With Eloqua to Offer Data Enrichment Connector

NetProspex November 7, 2012 Comments Off

New Eloqua AppCloud App Enhances Existing Contact Data and Form Registrations to Significantly Improve B2B Marketing Data Completeness and Effectiveness WALTHAM, MA–(Nov 7, 2012) – NetProspex, the leading provider of B2B contact data services,

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex September 12, 2012 Comments Off

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium

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How to use a marketing funnel calculator.

How to use a marketing funnel calculator.

NetProspex August 22, 2012 Comments Off

We’ve developed this handy marketing funnel calculator to help marketer’s figure out how much activity is needed at the top of the funnel to meet revenue goals. So why use a metrics funnel? Today, marketers benefit

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7 Steps to Exceed your B2B Pipeline Goals this Quarter

7 Steps to Exceed your B2B Pipeline Goals this Quarter

NetProspex August 7, 2012 Comments Off

With the US athletes exceeding their goals in London right now, we thought we should keep the winning momentum going with a post originally written for Business2Community by NetProspex VP of Marketing, Maribeth Ross.  1. Assess

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5 Ways to Make a MQL Sales-Ready

5 Ways to Make a MQL Sales-Ready

NetProspex July 25, 2012 Comments Off

You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to

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Soundbites from our B2B Marketing Breakfast

Soundbites from our B2B Marketing Breakfast

NetProspex July 24, 2012 Comments Off

25 smart B2B marketers gathered at Netprospex HQ this morning, joined by Ann Handley of MarketingProfs to discuss content marketing. Thank you to everyone who came out, and contributed to the conversation. Below are some

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