How to Get a Handle on What’s Going on Inside Your Database

By | March 28, 2014

For marketers, a day at the office can sometimes feel like an afternoon at the circus. As the ring master, you’re often tasked with juggling client relations, team meetings, and new marketing initiatives (the list goes on) all while gracefully jumping through a ring of fire. During your “act” it’s easy to get distracted and lose sight of what’s going on inside your marketing database. Whether it’s unintentional or intentional,… Read More »

Say What?! CMO Report: 60 Percent of Marketers Indicate Their Data is Being Mismanaged

By | March 27, 2014

How well do you trust your marketing data? According to new research from The CMO Council the resounding answer from most of your peers is “not very much.” In fact, 60 percent of survey respondents say their data is being poorly managed and in turn can’t be trusted. We all rely on data to deliver business insights, create more targeted campaigns, and ultimately drive sales. However, if your data is… Read More »

You Need Best-In-Class Demand Generation, And Here’s How You Get it

By | March 24, 2014

It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be anywhere from two-thirds to 90 percent of the way through their buying journey before they even reach out to a company. So what does this all mean? It means that we as marketers must understand buyers’ needs and properly facilitate the decision process, instead of bombarding… Read More »

Standardized Testing & Developing Smarter Data

By | March 21, 2014

My son took his first MCAS test this week – the standardized comprehensive assessments for public school kids in Massachusetts – and he was nervous. It’s understandable – the schools make a big deal of these and if you haven’t done one before, the uncertainty can be overwhelming.  So he took the test and afterwards he said “it wasn’t as bad as I thought, in fact it was kind of… Read More »

The Adventures of Paddy the Prospector!

By | March 20, 2014

For the second year in a row, Paddy the Prospector headed out to partake in his usual St Patrick’s Day Shenanigans! For those of you who may not be familiar with the story, check out the Legend of Paddy: Once upon a time, an adorable (albeit mischievous) little leprechaun named Paddy guarded over a particularly special pot of gold… our B2B marketing databases. Day after day, he valiantly watched over… Read More »

Are You Ready to Spring Clean Your Marketing Database?

By | March 20, 2014

After barely surviving this year’s brutal winter, the cold weather has finally subsided and spring is in the air. And you know what that means; barbeques in the backyard, jogs along the Charles River, and spring cleaning (sigh). While organizing my closet and cleaning out my garage aren’t my top two priorities, I have to admit that getting rid of those unnecessary items simply collecting dust feels pretty good. You… Read More »

Are You Buried in Dirty Data?

By | March 18, 2014

Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in New England is great. But when you haven’t felt your toes or fingers since November it gets pretty old. For those lucky enough to live in 80 degree weather year-round you probably can’t relate to our winter blues and being buried in snow, but I’m guessing… Read More »

How to Make your Marketing Database a Pot O’ Gold

By | March 17, 2014

From the desk of Michael Powers, Buzz Coordinator, NetProspex This St. Patrick’s Day, don’t rely on luck to get results from your marketing efforts. Like most things, marketing can involve a bit of luck, but more than anything, successful marketing requires a proper data management plan. And with the continually growing number of data sources marketers have to deal with – lead forms, content pieces, social channels, tradeshows, etc.—data management… Read More »

Paddy’s Two Cents: Leprechauns Just Want to Have Fun (And a Well-Managed B2B Marketing Database)

By | March 14, 2014

It’s me again, Paddy your resident leprechaun. If you’ve been following my adventures on Twitter using #dataisgold then you know I’ve been up to no good. Between getting bolloxed with my buddies Michael and Lauren at the Harpoon Brewery, shredding the slopes with Derek at Sugarbush, and kickin’ it in Time Square with Elmo and Cookie Monster, I’m pretty bushed. I even spent some time in the poky for something… Read More »

The Importance of a Great Data Management Plan

By | March 12, 2014

Collecting copious amounts of data is getting easier and easier, thanks in large part to recent advancement in software and data storage techniques. But it’s how that data is managed and used that accounts for the success of your sales and marketing programs. While collecting marketing data is getting easier, the management of that same data grows harder and harder given the dynamic nature of data. In fact, research shows… Read More »