Are You Buried in Dirty Data?

By | March 18, 2014

Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in New England is great. But when you haven’t felt your toes or fingers since November it gets pretty old. For those lucky enough to live in 80 degree weather year-round you probably can’t relate to our winter blues and being buried in snow, but I’m guessing… Read More »

How to Make your Marketing Database a Pot O’ Gold

By | March 17, 2014

From the desk of Michael Powers, Buzz Coordinator, NetProspex This St. Patrick’s Day, don’t rely on luck to get results from your marketing efforts. Like most things, marketing can involve a bit of luck, but more than anything, successful marketing requires a proper data management plan. And with the continually growing number of data sources marketers have to deal with – lead forms, content pieces, social channels, tradeshows, etc.—data management… Read More »

Paddy’s Two Cents: Leprechauns Just Want to Have Fun (And a Well-Managed B2B Marketing Database)

By | March 14, 2014

It’s me again, Paddy your resident leprechaun. If you’ve been following my adventures on Twitter using #dataisgold then you know I’ve been up to no good. Between getting bolloxed with my buddies Michael and Lauren at the Harpoon Brewery, shredding the slopes with Derek at Sugarbush, and kickin’ it in Time Square with Elmo and Cookie Monster, I’m pretty bushed. I even spent some time in the poky for something… Read More »

The Importance of a Great Data Management Plan

By | March 12, 2014

Collecting copious amounts of data is getting easier and easier, thanks in large part to recent advancement in software and data storage techniques. But it’s how that data is managed and used that accounts for the success of your sales and marketing programs. While collecting marketing data is getting easier, the management of that same data grows harder and harder given the dynamic nature of data. In fact, research shows… Read More »

What is Marketing Data Management?

By | March 11, 2014

Did you know that the average worker today stays at each of his or her jobs for only 4.4 years? Or that 88 percent of IT buyers admit to lying on registration forms? In other words, the data currently sitting in your database is probably outdated or incorrect. Scary, I know. Dirty data isn’t just a marketing problem; it’s a business problem. Your marketing database is the lifeblood of your… Read More »

Paddy’s Two Cent: How to Make Your Marketing Database a Pot o’ Gold

By | March 10, 2014

It’s Paddy here, your resident leprechaun. Now even a Fool eejit knows that my  favorite holiday of year is just around the corner. You guessed it St. Patrick’s Day! The very holiday where you can slug a bit of the Black Stuff, get fluthered and make a wee bit of a fool o yourself all under the guise of being Irish – even if you’re not a dub But I’m… Read More »

Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

By | February 28, 2014

By now you’ve probably seen this week’s headlines that Oracle has scooped up yet another company in the marketing technology space. This time it’s BlueKai, a big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. So why do we—and should you—care? Oracle’s EVP of Applications Development Steve Miranda explained it best: “Modern marketers require new ways… Read More »

How to Stand Out Amongst the Trade Show Shuffle

By | February 26, 2014

Written by Michael Powers, Events and Buzz Coordinator at NetProspex So you bit the bullet and finally convinced the “powers that be” to let you sign up for the perfect tradeshow. Now comes the hard part – making sure you generate enough leads and a sufficient amount of buzz to make it all worth it. To ensure you make the most out of your tradeshow experience consider the following tips… Read More »

Five Reasons to Fall In Love with Marketing Data Management

By | February 14, 2014

Valentine’s Day is a day when couples shower each other with flowers and gifts while singles catch up on romantic comedies and pour some wine. But for us B2B marketers, Cupid’s holiday is a great time to count the ways we love our biggest love: marketing data management. Marketing data management refers to best practices that ensure that your marketing database is unified, accurate and actionable, rather than dirtied with… Read More »

Dont Be a Basic Marketer: Go Beyond Standard Segmentation

By | January 21, 2014

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex Hands up if this sounds familiar: You’re a B2B tech startup that wants to make a splash in your respected industry, but you refuse to follow the straight and narrow in your personal life and at work. You’re a trendsetter (you were following Lane Wood on Twitter long before Warby Parker went mainstream), which means using the same run-of-the-mill segmentation… Read More »