What is Marketing Data Management?

By | March 11, 2014

Did you know that the average worker today stays at each of his or her jobs for only 4.4 years? Or that 88 percent of IT buyers admit to lying on registration forms? In other words, the data currently sitting in your database is probably outdated or incorrect. Scary, I know. Dirty data isn’t just a marketing problem; it’s a business problem. Your marketing database is the lifeblood of your… Read More »

Paddy’s Two Cent: How to Make Your Marketing Database a Pot o’ Gold

By | March 10, 2014

It’s Paddy here, your resident leprechaun. Now even a Fool eejit knows that my  favorite holiday of year is just around the corner. You guessed it St. Patrick’s Day! The very holiday where you can slug a bit of the Black Stuff, get fluthered and make a wee bit of a fool o yourself all under the guise of being Irish – even if you’re not a dub But I’m… Read More »

Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

By | February 28, 2014

By now you’ve probably seen this week’s headlines that Oracle has scooped up yet another company in the marketing technology space. This time it’s BlueKai, a big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. So why do we—and should you—care? Oracle’s EVP of Applications Development Steve Miranda explained it best: “Modern marketers require new ways… Read More »

How to Stand Out Amongst the Trade Show Shuffle

By | February 26, 2014

Written by Michael Powers, Events and Buzz Coordinator at NetProspex So you bit the bullet and finally convinced the “powers that be” to let you sign up for the perfect tradeshow. Now comes the hard part – making sure you generate enough leads and a sufficient amount of buzz to make it all worth it. To ensure you make the most out of your tradeshow experience consider the following tips… Read More »

Five Reasons to Fall In Love with Marketing Data Management

By | February 14, 2014

Valentine’s Day is a day when couples shower each other with flowers and gifts while singles catch up on romantic comedies and pour some wine. But for us B2B marketers, Cupid’s holiday is a great time to count the ways we love our biggest love: marketing data management. Marketing data management refers to best practices that ensure that your marketing database is unified, accurate and actionable, rather than dirtied with… Read More »

Dont Be a Basic Marketer: Go Beyond Standard Segmentation

By | January 21, 2014

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex Hands up if this sounds familiar: You’re a B2B tech startup that wants to make a splash in your respected industry, but you refuse to follow the straight and narrow in your personal life and at work. You’re a trendsetter (you were following Lane Wood on Twitter long before Warby Parker went mainstream), which means using the same run-of-the-mill segmentation… Read More »

SalesProspex for Salesforce: A Match Made in Targeting Heaven!

By | January 17, 2014

The data found in Salesforce.com is the lifeblood of most sales organizations today.  However, even armed with one of the most powerful CRM systems available, CSO Insights found that 42 percent of sales teams feel that they do not have the right information before making a sales call. Given this current level of frustration with the quality and completeness of data found in CRM systems, we’re extremely excited to announce… Read More »

The Key to Successful Marketing Programs? Trust Your Data

By | January 15, 2014

Last month, I shared a few of my marketing goals for 2014. They centered around building out the customer portion of our sales cycle, expanding our content marketing strategy, and having a clean, complete record for every person in our database.  I’m constantly working on all three, but wanted to focus on the third for a moment. Yesterday, I sat in on a call with one of our customers. They… Read More »

Where Does It Come From?

By | January 9, 2014

The heart of great marketing data services comes from having great data. Our core focus at NetProspex is helping B2B marketing and sales organizations connect with their target market (and buyers) more efficiently through better data management. We do this by leveraging 3 important assets that we’ve built over the past 5+ years: The industry’s largest and most accurate B2B directory of business people. This database includes not only the… Read More »

New Year’s Resolution: Unlocking Revenue Hidden within My Database

By | December 30, 2013

Tomorrow is the last day of the year, so naturally, people in the office are talking about New Year’s resolutions… the goals we achieved, the goals we missed, and the goals we want to accomplish next year. In 2013, I was able to hit my goals because they were challenging but not impossible. I ran a half marathon, hit my marketing generated revenue number with the team, and was nominated… Read More »