Marketing Data Management: Here to Stay

By | May 20, 2014

It’s a simple fact: Marketing just isn’t what it used to be— in a good way of course. When I started my marketing career almost ten years ago, I read article after article on how limited marketing reporting was. We were stuck with only a few channels and had very few ways to prove our worth to the C-Suite. Fast forward to today, and we see that marketing has gotten… Read More »

Content For Different Stages of the Buying Cycle

By | May 14, 2014

Now that you have complete business contact records and more options for segmenting and delivering targeted messaging, what content do you offer up to each segment?  This isn’t always the easiest question to answer without some careful considerations.  We all know that we only have about 30 seconds to capture someone’s attention. Which means in order for content to drive sales and spark interest, it must be attention grabbing—the more… Read More »

The Business Value of Marketing Data Management and the Google Car

By | May 13, 2014

I could talk about the demand generation waterfall (and I will), or I could talk about how it takes far fewer of the right targets to generate a new customer vs. lots of the wrong targets to explain the business value of marketing data management. But I want to start with the Google Driverless Car. I’m kind of fascinated by the idea – it’s the stuff of every major futuristic… Read More »

Mass Marketing Out, Customization In

By | April 30, 2014

We live in a world of customization. From clothing to gadgets to automobiles, you name it and chances are you can customize it. It’s a simple fact; buyers just don’t want to be mass marketed to and they no longer want to be bombarded with in-your-face-advertisements that are likely irrelevant. In fact, according to a recent survey from Janrain, 74 percent of respondents claim to get frustrated with websites when… Read More »

How to Make Your Data Work For You

By | April 3, 2014

Let’s face it: gathering data from customers can feel a lot like pulling teeth, literally. Just think, how many times have you filled out a gated registration form with false information just because you didn’t want to be bothered after? If you’re anything like me (and don’t lie!), it’s probably quite a few. In fact, 88 percent of consumers admit that they have lied on a form and 42 percent… Read More »

Do you know the health of your database? Guess Before You Assess!

By | April 1, 2014

Modern marketers are becoming more technical and strategic when it comes to nurturing and growing their database. #dataisgold is catching on and it’s marketers who are the ones diving into the trenches yearning to understand what ammunition they have to help drive pipeline and increase their contribution to sales. Do you think you have the right information in your database to reach your marketing goals?  Guessing is certainly no way… Read More »

Marketers Agree – Better Data Management Leads to More Effective Marketing

By | March 31, 2014

From the desk of Tamara Graves, Senior Director of Demand Generation, NetProspex It’s difficult to find a group of marketers that agree on everything, let alone anything. However, there’s one thing that we all agree on: data plays an essential role in our jobs. In fact, according to a recent Domo survey, 87 percent of marketing professionals agree that they need data to do their jobs well. And we agree.… Read More »

How to Get a Handle on What’s Going on Inside Your Database

By | March 28, 2014

For marketers, a day at the office can sometimes feel like an afternoon at the circus. As the ring master, you’re often tasked with juggling client relations, team meetings, and new marketing initiatives (the list goes on) all while gracefully jumping through a ring of fire. During your “act” it’s easy to get distracted and lose sight of what’s going on inside your marketing database. Whether it’s unintentional or intentional,… Read More »

Say What?! CMO Report: 60 Percent of Marketers Indicate Their Data is Being Mismanaged

By | March 27, 2014

How well do you trust your marketing data? According to new research from The CMO Council the resounding answer from most of your peers is “not very much.” In fact, 60 percent of survey respondents say their data is being poorly managed and in turn can’t be trusted. We all rely on data to deliver business insights, create more targeted campaigns, and ultimately drive sales. However, if your data is… Read More »

You Need Best-In-Class Demand Generation, And Here’s How You Get it

By | March 24, 2014

It’s no secret that today’s buyers get the majority, if not all, of their information online from various sources. In fact, buyers might be anywhere from two-thirds to 90 percent of the way through their buying journey before they even reach out to a company. So what does this all mean? It means that we as marketers must understand buyers’ needs and properly facilitate the decision process, instead of bombarding… Read More »