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Let the Madness Begin: Beat the Competition with Marketing Data Management

Let the Madness Begin: Beat the Competition with Marketing Data Management

mpowers March 14, 2014 0

From the desk of Lauren Brubaker, Demand Generation Manager/ Sports Enthusiast, NetProspex What is the only time of year that it’s okay to trash-talk with your colleagues and gamble within the confines of your

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The Importance of a Great Data Management Plan

The Importance of a Great Data Management Plan

mpowers March 12, 2014 0

Written by Derek Slayton, CMO, NetProspex Collecting copious amounts of data is getting easier and easier, thanks in large part to recent advancement in software and data storage techniques. But it’s how that data

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What is Marketing Data Management?

What is Marketing Data Management?

mpowers March 11, 2014 0

Written by Ann Steward, Product Marketing Manager, NetProspex Did you know that the average worker today stays at each of his or her jobs for only 4.4 years? Or that 88 percent of IT

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Paddy’s Two Cent: How to Make Your Marketing Database a Pot o’ Gold

Paddy’s Two Cent: How to Make Your Marketing Database a Pot o’ Gold

mpowers March 10, 2014 0

It’s Paddy here, your resident leprechaun. Now even a Fool eejit knows that my  favorite holiday of year is just around the corner. You guessed it St. Patrick’s Day! The very holiday where you

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Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

mpowers February 28, 2014 0

Written By Derek Slayton, CMO, NetProspex By now you’ve probably seen this week’s headlines that Oracle has scooped up yet another company in the marketing technology space. This time it’s BlueKai, a big data

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Deeper Integration into Eloqua Platform Makes Marketing Data Management Seamless for NetProspex and Eloqua Customers

Deeper Integration into Eloqua Platform Makes Marketing Data Management Seamless for NetProspex and Eloqua Customers

mpowers February 27, 2014 0

B2B Marketers Now Can Harness the Power of NetProspex Workbench to Assess, Cleanse and Enrich their Data Directly from Their Eloqua Environment Waltham, Mass. – Feb. 25, 2014 –NetProspex, the leading provider of B2B

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How to Stand Out Amongst the Trade Show Shuffle

How to Stand Out Amongst the Trade Show Shuffle

mpowers February 26, 2014 0

Written by Michael Powers, Events and Buzz Coordinator at NetProspex So you bit the bullet and finally convinced the “powers that be” to let you sign up for the perfect tradeshow. Now comes the

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NetProspex & The Stevie Awards: Twice as Nice in 2014

NetProspex & The Stevie Awards: Twice as Nice in 2014

mpowers February 26, 2014 0

The NetProspex team is excited to announce the latest additions to our trophy case: two Stevie Awards for Sales & Customer Service. NetProspex won bronze awards in two categories in this year’s program: SalesProspex

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Five Reasons to Fall In Love with Marketing Data Management

Five Reasons to Fall In Love with Marketing Data Management

mpowers February 14, 2014 0

Valentine’s Day is a day when couples shower each other with flowers and gifts while singles catch up on romantic comedies and pour some wine. But for us B2B marketers, Cupid’s holiday is a

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Dont Be a Basic Marketer: Go Beyond Standard Segmentation

Dont Be a Basic Marketer: Go Beyond Standard Segmentation

mpowers January 21, 2014 0

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex Hands up if this sounds familiar: You’re a B2B tech startup that wants to make a splash in your respected industry, but you refuse

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