Men’s Health Gives St. Louis a B in Social Networking

NetProspex in St.Louis Egotist

March 14th, 2011

Men’s Health went looking for America’s Most Socially Networked City.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see in the list.

St. Louis faired decently at 24 out of 100 with a ‘B’ rating.


DC, 1st, Atlanta 2nd most socially networked cities, Raleigh 12th

NetProspex in TechJournal

March 11th, 2011

RESEARCH TRIANGLE, NC – Washington, DC took the top spot as most socially networked, followed by Atlanta in the number two position in aranking by Men’s Health magazine, it calls “Twittertowns.” Raleigh ranked 12th, Orlando, 7th, Tampa, 31st, and Baltimore 58th.

The magazine ranked US cities by adding up the number of Facebook and LinkedIn users per capita and overall Twitter use as monitored by NetProspex.It also measured traffic generated in each city by social networks and factored in the percentage of households checking out chat rooms and blogs.

You can meet some of the most wired people in Atlanta at TechMedia’s Digital Summit May 16-17 at the Cobb Galleria.

Here’s the top ten, according to the magazine:

Most socially networked
1 Washington, DC
2 Atlanta, GA
3 Denver, CO
4 Minneapolis, MN
5 Seattle, WA
6 San Francisco, CA
7 Orlando, FL
8 Austin, TX
9 Boston, MA
10 Salt Lake City, UT

Full article:

Washington is rated the U.S.’s “most socially networked city”

NetProspex on SmartBrief


Washington, D.C., is the “most socially networked city” in the U.S., according to Men’s Health magazine. The magazine’s rankings are based on residents’ usage of different social media platforms, relying on data from Chitika, NetProspex and SimplyMap. “D.C. is where staying connected can get out the vote. [President Barack] Obama is an avid Twitter user. More D.C.-based government agencies have begun using social networks and it’s an area concentrated with nonprofits and trade organizations,” says Men’s Health editor-in-chief David Zinczenko.


Twitter Town USA

NetProspex in Mens Health

Researched by Wanda Lau, Posted Date: March 7, 2011

When we first decided to crown one town America’s Most Socially Networked City, our money was on Palo Alto. As home to the headquarters of Facebook, Palo Alto might as well be called Zuckerburgh. But the title instead goes to Washington D.C., a city where staying connected can get out the vote, and virtual handshakes help shape our nation.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see below. Go ahead, tell a friend.

Most socially networked
1 Washington, DC     A+
2 Atlanta, GA     A+
3 Denver, CO     A+
4 Minneapolis, MN     A+
5 Seattle, WA     A+
6 San Francisco, CA     A
7 Orlando, FL     A
8 Austin, TX     A
9 Boston, MA     A
10 Salt Lake City, UT     A-

11 Cincinnati, OH    A-
12 Raleigh, NC    A-
13 Burlington, VT    A-
14 Portland, OR    B+
15 Madison, WI    B+
16 Dallas, TX    B+
17 Portland, ME    B
18 Sacramento, CA    B
19 Aurora, CO    B
20 Boise, ID    B
21 Charlotte, NC    B
22 Wilmington, DE    B
23 Oakland, CA    B
24 St. Louis, MO    B
25 Las Vegas, NV    B
26 Columbus, OH    B
27 San Diego, CA    B
28 San Jose, CA    B
29 St. Paul, MN    B-
30 Plano, TX    B-
31 Tampa, FL    B-
32 Nashville, TN    B-
33 Los Angeles, CA    B-
34 Phoenix, AZ    B-
35 Newark, NJ    B-
36 Miami, FL    B-
37 Norfolk, VA    C+
38 Richmond, VA    C+
39 Chicago, IL    C+
40 Durham, NC    C+
41 Colorado Springs, CO    C+
42 Des Moines, IA    C+
43 Jersey City, NJ    C+
44 Indianapolis, IN    C+
45 Milwaukee, WI    C+
46 Fargo, ND    C+
47 Columbia, SC    C+
48 Houston, TX    C+
49 Philadelphia, PA    C+
50 Birmingham, AL    C+
51 Cleveland, OH    C+
52 Kansas City, MO    C
53 New York, NY    C
54 Greensboro, NC    C
55 Reno, NV    C
56 Manchester, NH    C
57 Providence, RI    C
58 Baltimore, MD    C
59 Little Rock, AR    C
60 Louisville, KY    C
61 Sioux Falls, SD    C-
62 Omaha, NE    C-
63 Pittsburgh, PA    C-
64 Baton Rouge, LA    C-
65 Lexington, KY    C
66 Wichita, KS    C-
67 Anchorage, AK    C-
68 Lincoln, NE    C-
69 Cheyenne, WY    D+
70 New Orleans, LA    D+
71 Tucson, AZ    D+
72 Buffalo, NY    D+
73 Honolulu, HI    D+
74 Santa Ana, CA    D+
75 Charleston, WV    D+
76 Oklahoma City, OK    D+
77 Virginia Beach, VA    D+
78 Winston-Salem, NC    D+
79 Tulsa, OK    D+
80 Albuquerque, NM    D
81 Fort Worth, TX    D
82 San Antonio, TX    D
83 Jackson, MS    D
84 Chesapeake, VA    D
85 Jacksonville, FL    D
86 Riverside, CA    D
87 Memphis, TN    D-
88 St. Petersburg, FL    D-
89 Toledo, OH    D-
90 Corpus Christi, TX    D-

Least socially networked
91 Billings, MT    D-
92 Fort Wayne, IN    D-
93 Bridgeport, CT    D-
94 Detroit, MI    D-
95 Fresno, CA    F
96 Bakersfield, CA    F
97 Lubbock, TX    F
98 Stockton, CA    F
99 Laredo, TX    F
100 El Paso, TX    F

Charity Begins at Home Page
We know that social media sites are abused by stalkers and cheaters, but they can also be used as forces for philanthropic good. For example, the Facebook app Causes raised $12 million in donations in 2010. “Unlike giving anonymously, contributing through social networking sites increases concern about the issues and encourages friends to donate,” says Robb Willer, Ph.D., an assistant professor of sociology at the University of California at Berkeley. If you’re not on Facebook, go to and click “Create Charity Badge” to register, choose a charity, and place donation links on your social networks.

A Click Fix
If you check Twitter not once but, say, seven times an hour, you may be looking for an addictive hit. “Our brains release dopamine when we receive a notification,” says Carolyn Lin, Ph.D., a professor of communication at the University of Connecticut. “It fuels our innate desire to feel connected, in the loop.” Think you’re becoming hooked? Try downloading time-limiting software onto your computer. We like CyberPatrol (, $40).

Read more at Men’s Health:



The Mechanics of the Outbound B2B Campaign

NetProspex in Funnelholic

Posted: March 1, 2011 | Author: 

I present a webinar with Mark Feldman of Netprospex titled “You Bought a List, Now What?” that over the years has been one of the more popular presentations we have done together, as 1000s of people typically sign up. We are doing it again on Wednesday, March 2 and Thursday, March 3 at 11 a.m. PT (2 p.m. ET).  I have made some updates to the webinar and have new rantings on the topic (thus prompting me to write this post).

First, allow me to get on my soapbox. What we are talking about is outbound vs. inbound, or push vs. pull. The vast majority of chatter in the marketing blogosphere is about content marketing, earned media, inbound marketing, and so forth; in other words, everyone is advocating for pull. One of my good friends Adam Needles basically called outbound email “stupid s#!*” in our Focus Roundtable together. I am a gigantic advocate for pull marketing as well. I believe in the tenets of inbound marketing. Hey, who doesn’t want someone to walk into their store? But it’s just not realistic all the time. Sometimes you need to put out the sandwich board and entice people to come into the store, and if it works, why wouldn’t you do it all the time?

Random thoughts on why the Outbound b2b campaign lives on:

  1. You have to go outbound for targeted prospects. If you are trying to reach a particular buying persona, you have to push/outbound. If you want to wait for content to get you the leads you need to feed the beast, you will be sitting on the unemployment line. This does not mean you don’t create remarkable content and develop long-term trusted content relationships with prospects. It means you figure out whom you want to talk to and reach out to them via phone, email, and so forth so you can get to them today instead of tomorrow.
  2. You don’t have time. A blog post or even months of blog posts won’t yield the number of conversations you need to fill the pipeline. I get bummed when I hear the startup VP of Marketing talk about his/her plan for content marketing over the next nine months, and it doesn’t include generating leads now. It’s not their fault; they read the blog posts and are doing the right thing.  The problem is, if you don’t have a plan for near-term pipeline, you’re in trouble.
  3. Sales reps are doing it right now instead of waiting for you. I asked one of my favorite sales experts Tibor Shanto what topics resonate most with sales folks and he said “prospecting.” In other words, sales needs leads. Actually, I did a webinar awhile back with Jill Konrath, and she said the same thing: “What sales needs right now is leads.” So, marketing: Is our answer to write some more blog posts and get more tweets? No, it’s to drive pipeline, and that necessitates action.
  4. You can do both (push/pull). Until the content marketing machine can drive the numbers you need from the right people, you have to do something. In most cases, that means outbound or paid media.  But do both; the long-term win of having a content marketing/nurturing strategy is the right thing to do.

In my preso, I try to break the essentials for successful outbound activity into simple components:

  • Planning: It sounds simple, but people just buy names and don’t flesh out what they want to do next.
  • Persona building: Determine “who” you want to target, understand what makes them tick, and then the message works for them.
  • Content/offers: Content marketing is a big deal in the outbound campaigns. What you offer people is extremely important. This should be driven by buyer personas (for examples, an executive may want one thing whereas managers may want another).
  • Multi-channel targeting: Successful outbound requires a mix of different ways to reach out to the prospect. The most common and most successful is a combination of phone and email. This also includes nurturing and social media.
  • Metrics and optimization: This should be standard operating procedure in this day and age, but it isn’t, so I have to remind you.  Figure out what you need to know and make your programs better.

If you have time, join us here for “You Bought a List, Now What?” on Wednesday and Thursday of this week 11 a.m. PT (2 pm ET).


10 questions for NetProspex CFO Tom Rauker

NetProspex in Computer World

Name: Tom Rauker

Age: 47

Time with company: 6 months

Education: BA in Business — Accounting — Worcester State College

Company headquarters: Waltham, Massachusetts

Revenue: Less than $10 million

Number of countries: 1 — U.S.

Number of employees total: 25

Number of employees the CFO oversees: 2

About the company: NetProspex connects business-to-business companies with targeted, accurate business contact information, using crowdsourcing and a verification process that checks, and guarantees, the accuracy of contact details. Its website is

1. Where did you start in finance and what experiences led you to the job you have today?

I began my career at Deloitte & Touche in Boston as part of the audit practice. During my time at Deloitte I was lucky to be exposed to a great deal of industry segments, varying client sizes and entities both privately and publicly held. The growth potential at a firm like Deloitte, multiplied by the expectations that are placed on individuals to excel and succeed, is significant and gave me the tools to succeed long after I moved on.

2. Who was an influential boss for you and what lessons did they teach you about management and leadership?

Dave Lemoine, a partner at Deloitte, was the most influential boss. He initially recruited and hired me out of college and became a mentor to me during my career at the firm. The first lesson he taught me, which has stayed with me to this day, is the ability to tell a client or management that you don’t know the answer to a question, but you know how to find it out. That lesson, along with his incredible sense of humility and loyalty, all have influenced who I am today.

3. What are the biggest challenges facing CFOs today?

Without question, recruiting and hiring qualified accounting and finance personnel. The profession has not done a great deal to attract the number of talented individuals that are in demand today. Much of this, in my opinion, is a failure of the industry to show the long-term growth and development opportunities that accounting as a skill gives individuals.

4. What is a good day at work like for you?

Any day that we as a management team exchange ideas, strategize for the future and listen and learn so that we are a more in-tune and intelligent management team.

5. How would you characterize your management style?

Very hands-off. I rely on team members to be responsible for their part. I rarely, if ever, manage from a standpoint of being a “boss.” We are all a part of a team; we work together, not for each other.

6. What strengths and qualities do you look for in job candidates?

Self-starters, individuals that are capable of initiative, working on tasks without supervision but able to reach out for help or the ability to seek out answers. Resourceful individuals that do not give up.

7. What are some of your tips on job interviewing for finance positions, and overall? When you are interviewing a candidate, how do you know whether he or she is a good fit?

In the first 10 minutes of an interview a candidate will usually push the interview in one of two directions, either talking or listening. The quickest and easiest way for me to make a negative decision on a candidate is when the candidate spends all of their energy telling me what they know, how they do things, how they will handle that situation, or what tools we should be using.

The candidate that asks me questions, digs in to clearly understand how our company works and strives to understand us usually gets me to the next phase of interviewing. The key is to listen to your candidate and ask whether they will integrate into your organization or, instead, try to make the organization fit them.

8. What is it about your current job, at this particular company, that sets it apart from other chief finance positions?

The open communication across and between all levels of our company is definitely distinct and different. The finance team at this company is a resource, rather than a barrier. There is also a constant level of communication between all levels of the company, from the CEO to the interns.

9. What do you do to unwind from a hectic day?

I have spent 25 years coaching youth sports — football, hockey and baseball. There is nothing that removes me from a hectic day as effectively as working with young athletes.

10. If you weren’t doing this job, what would you be doing?


Teaching history and coaching high school sports.


How To Write Social Media Guidelines For Your Employees

NetProspex in B2C

By , Published January 31, 2011

The chances that your employees are already active on social media are fairly high.    Last year a company called NetProspex produced a Social Business Report researching companies across the USA and assessing how “social” their employees were[Infographic].  Not surprisingly high-tech employees featured as high social adopters but most interesting was in the consumer space, where brand is everything, employees were much less social (in the context of social media).   So what does this mean?

Well, it tells some leaders that employees in B2B spend too much time on Facebook so banning social networking sites during work hours seems like a good plan.  In fact over 50% of SMBs in the USA and UK still ban these sites today and it’s not just the SMBs.  Large organisations such as Goldman Sachs take the same approach (ironic given their recent investment in Facebook!).

On the flip side, other organisations have spotted the potential.   They don’t give employees rules…they give them guidelines and equip them with resources to go spread the brand message far and wide.  Here are my Tribal Tips for what should go in an employee social media guidelines document.  I’ve also added some examples at the bottom.

  • Introduce The Purpose Of Social Media:
    Tell employees how the organisation intends to use social media as a business tool and the purpose of the guidelines.  If you’re opening up the social networks for the first time, explain why you have chosen to do this.
  • Authenticity:
    Be a person not a logo.  As employees, they need to understand the importance of representing themselves rather.  Social media is personal so unless the employee is managing branded channels on behalf of the business, they should declare who they are and that their views are their own.
  • Crisis Management:
    If an employee comes across a comment or question that they don’t know how to deal with, where should they go?  It’s not good for employees to pick fights.  Give them a process for managing such situations e.g. refer to the corporate communications department
  • Think Before You Write:
    Advise employees to be mindful of what they write on social networks making sure they avoid any comments that can be interpreted as slurs or inflammatory towards the brand.  Your employees should understand that companies can and will monitor employee use of social media.
  • Add Value:
    It’s less about quantity and more about quality.  Encourage employees to share experiences, thoughts and ideas in order to get the best out of social media.  The more you give, the more you get back.
  • Remember You’re Still An Employee:
    It goes without saying that confidentiality agreements apply both offline and online.  Be sure to reinforce that.
  • Remember The Day Job:
    The guidelines should also remind employees of their day job and how time-consuming social media can become.  Advise them to keep usage within reasonable timeframes.


You can find many more here >>>

5 Reasons Cisco Rocks at B2B Social Media Marketing

Image Credit Networkers at Cisco Live! South Africa, Flickr

Last night, the spotlight was on the best B2B Twitter users, from individuals to companies, as the winners of the 2nd annual B2B Twitterer of the Year awards were announced during #B2BCHAT. As a sponsor, the whole NetProspex team was excited to see the results. See the full 2010 winners list.

Congratulations to @CiscoSystems for winning the National/International B2B Manufacturer category. (Runners up were @JuniperNetworks and @KronesAG)

Marketers can learn from Cisco as a real-time case-study on how B2B companies can use social media to deliver value to their audience, and find value in return from nurturing a thriving community. 

Image Credit Networkers at Cisco Live! South Africa, Flickr5 Reasons Cisco Rocks at B2B Social Media Marketing

  1. They’re transparent. Cisco’s Social Media guidelines and FAQs for employees are published for the world to see. Talk about transparency.  A fantastic resource if you are wondering where to start drawing the lines within your own organization.
  2. They’ve created a community. Cisco’s Social Media Hub it’s all here, a snapshot of their social activity across the web.  
  3. They take it seriously. Seriously enough to have a dedicated Director of Social Media Marketing, Jeanette Gibson. She sums up Cisco’s philosophy of social media with “Social Media is not just a fun trend, it’s something that can really help drive business value.”
  4. They listen. Ant’s Eye View recently posted a detailed account of Cisco’s listening journey. “Through social media monitoring, Cisco learned what messages resonated with the market resulting in a shortened sales cycle, increased engagement and lower cost.” Follow Stephanie Marx, who manages centralized Listening efforts at Cisco.
  5. They make a hard business case for social media. By saving $100,000+ on a product launch using social media, Cisco sets the bar for social media marketing innovation that is directly related to the bottom line. Read the full article on Social Media Examiner 

To quote NetProspex CRO Michael Bird.. “it’s all about revenue.” 

Rock on, Cisco.

What do you think? Share a comment below, tweet @NetProspex or me personally @KatieMartell.

For further reading, definitely check out The NetProspex Social Report for the most social industries, companies, cities, and jobs, based on an analysis of our B2B sales and marketing database.


Q&A: Twitter co-founder and former-CEO Evan Williams

NetProspex in Denver Post
POSTED:   01/16/2011 05:37:15 PM MST
UPDATED:   01/16/2011 11:00:08 PM MST

By Andy Vuong
The Denver Post

It started as a side project with a fair share of skeptics: who wants to read what someone else had for breakfast, even if it’s shared in 140 characters or fewer?

Four years later, San Francisco-based Twitter has become one of the Internet’s top destinations for breaking news. With 175 million registered users, it is also a source for real-time commentary and an outlet for businesses to interact with customers.

Denver is among the nation’s leaders in using the microblogging site, ranking No. 7 for social-media savviness, according to a study by NetProspex.

The Denver Post recently interviewed co-founder and former chief executive Evan Williams (@ev) about “new Twitter,” the site’s most significant makeover to date. Williams, who now focuses on product development, also touched on how some Denver organizations are using the service and revenue generation plans, among other topics.

Q: What did you envision for Twitter when it launched in 2006 and what’s the vision now?

A: It’s evolved over time as we’ve discovered what Twitter’s really good for. At first, we launched it as a side project because we thought it was fun. There was a big focus on SMS (short text messages) at the beginning because that’s what made it particularly interesting. That’s why there’s the limit of 140 characters. The way we think about it today is it’s the best way to share and discover what’s happening in the world.

Q: What is “new Twitter” and what drove the update?

A: It’s the biggest change that we’ve made to the website ever. There were two main goals with it: One is to make everything faster and more efficient. There are little things, like the fact that when you get to the bottom of the page, you don’t have to click a button to get more tweets, it just infinitely scrolls for as long as you want to read. The second goal was about driving more discovery of the information within Twitter. Because there’s so much information bolting through the system, one of our big goals is to help people find the stuff that’s most interesting to them. That’s why there are things like “related tweets.”

Q: How are you generating revenue?

A: We have an advertising platform that includes a couple of different products. One is what we call promoted trends, which is a topic that a company may want to promote. There are promoted tweets, which are currently showing up in search for certain keywords. The promoted tweet is a real tweet that a company may have sent out that they want more distribution for. They will buy key words for it. If people are looking for something related, it will show up.

Q: Who are some Denver-area Twitter users that have caught your eye?

A: We looked at a couple that are kind of interesting. The Red Cross in Denver has an account (@redcrossdenver) where they do kind of standard Red Cross stuff, like disaster relief and prevention and information about responding to emergencies. There’s an account called Denver Fun Times (@denverfuntimes), which has local information on concerts and festivals and plays and other kinds of events.

Andy Vuong: 303-954-1209,

Twitter BASICs

•After registering for an account, you canfollowother users to read theirtweets, which are posts of up to 140 characters and can include a link to a photo, news article or other content. Their tweets will show up in yourstream, a running list of updates from the people you follow.

•You can send a tweet or read other tweets by signing into your account atTwitter.comor using third-party desktop and mobile apps, such as TweetDeck and HootSuite.

•If you like someone’s update, you canretweet, or resend the same message to your followers.

•Legitimate celebrity accounts have a blue and white checkmark next to their names to indicate that they have been verified by Twitter.

•Your Twitterusernamecan be expressed simply @username.

Read more:Q&A: Twitter co-founder and former-CEO Evan Williams – The Denver Post