Men’s Health names top 100 socially networked cities

NetProspex on SocialBarrel

By David John Walker posted Mar 20th 2011 4:49AM

Men’s Health employed a scientific and balanced procedure to carry out the daunting task of ranking the top 100 socially networked cities in the United States.

Men’s Health first determined the number of Facebook and LinkedIn users per capita and then assessed the amount of Twitter usage by using the NetProspex database. Next, the amount of traffic at MySpace, Digg, Reddit, and Friendster was determined by checking the online ad network Chitika.  Last, the number of households visiting chat rooms and blogs was quantified by using SimplyMap.

The Men’s Health rankings places the nation’s capital, Washington D.C. at the top of the list giving it bragging rights to call itself “The Capital of Social Networking”. Rounding out the top five, all with A+ ratings, are Atlanta, Denver, Minneapolis, and Seattle.  The bottom ten on the list of the most socially networked cities is categorized as “Least Socially Networked Cities” and here El Paso Texas is in the 100th position, followed by Laredo, Texas, Stockton, CA, Lubbock, Texas, and Bakersfield California, all with F ratings.

You can view the complete list here at Men’s Health.

Source: http://socialbarrel.com/men%E2%80%99s-health-names-top-100-socially-networked-cities/5093/

Crowd-sourcing Ideas: A Complete B2B Reading List

NetProspex on Mashable

March 19, 2011 by Charlie White

Anyone who wants to rank socially networked cities is going to be in for a fight. But the brave souls at Men’sHealth aren’t shying away from a tussle, placing the top 100 most socially networked cities in order for all to see.

How did they do it? It appears to be a fair and scientifically valid procedure. First, Men’s Health figured out each city’s LinkedIn andFacebook users per capita, and then tapped the NetProspexmarketing database to figure out each location’s amount of overall Twitter usage.

Not stopping there, the next step was to consult online ad network Chitika to quantify traffic from MySpace,FriendsterReddit and Digg, and finally, SimplyMap helped determine the percentage of households using chat rooms and blogs.

The list below is as much a study of how to find this information as it is a valid assessment of which city has the bragging rights to calling itself The Capital of Social Networking. Speaking of capital, who knew our nation’s capital, Washington, D.C., would be at the top of the list, or that Milwaukee (#45), the location ofMashable’s humble Midwest Test Facility, would rate higher than the mighty New York City (#53), home ofMashable HQ?

See how your city ranks, and feel free to trash-talk those other lesser bergs in the comments.

Most socially networked
1 Washington, DC A+
2 Atlanta, GA A+
3 Denver, CO A+
4 Minneapolis, MN A+
5 Seattle, WA A+
6 San Francisco, CA A
7 Orlando, FL A
8 Austin, TX A
9 Boston, MA A
10 Salt Lake City, UT A-

11 Cincinnati, OH A-
12 Raleigh, NC A-
13 Burlington, VT A-
14 Portland, OR B+
15 Madison, WI B+
16 Dallas, TX B+
17 Portland, ME B
18 Sacramento, CA B
19 Aurora, CO B
20 Boise, ID B
21 Charlotte, NC B
22 Wilmington, DE B
23 Oakland, CA B
24 St. Louis, MO B
25 Las Vegas, NV B
26 Columbus, OH B
27 San Diego, CA B
28 San Jose, CA B
29 St. Paul, MN B-
30 Plano, TX B-
31 Tampa, FL B-
32 Nashville, TN B-
33 Los Angeles, CA B-
34 Phoenix, AZ B-
35 Newark, NJ B-
36 Miami, FL B-
37 Norfolk, VA C+
38 Richmond, VA C+
39 Chicago, IL C+
40 Durham, NC C+
41 Colorado Springs, CO C+
42 Des Moines, IA C+
43 Jersey City, NJ C+
44 Indianapolis, IN C+
45 Milwaukee, WI C+
46 Fargo, ND C+
47 Columbia, SC C+
48 Houston, TX C+
49 Philadelphia, PA C+
50 Birmingham, AL C+
51 Cleveland, OH C+
52 Kansas City, MO C
53 New York, NY C
54 Greensboro, NC C
55 Reno, NV C
56 Manchester, NH C
57 Providence, RI C
58 Baltimore, MD C
59 Little Rock, AR C
60 Louisville, KY C
61 Sioux Falls, SD C-
62 Omaha, NE C-
63 Pittsburgh, PA C-
64 Baton Rouge, LA C-
65 Lexington, KY C
66 Wichita, KS C-
67 Anchorage, AK C-
68 Lincoln, NE C-
69 Cheyenne, WY D+
70 New Orleans, LA D+
71 Tucson, AZ D+
72 Buffalo, NY D+
73 Honolulu, HI D+
74 Santa Ana, CA D+
75 Charleston, WV D+
76 Oklahoma City, OK D+
77 Virginia Beach, VA D+
78 Winston-Salem, NC D+
79 Tulsa, OK D+
80 Albuquerque, NM D
81 Fort Worth, TX D
82 San Antonio, TX D
83 Jackson, MS D
84 Chesapeake, VA D
85 Jacksonville, FL D
86 Riverside, CA D
87 Memphis, TN D-
88 St. Petersburg, FL D-
89 Toledo, OH D-
90 Corpus Christi, TX D-

Least socially networked
91 Billings, MT D-
92 Fort Wayne, IN D-
93 Bridgeport, CT D-
94 Detroit, MI D-
95 Fresno, CA F
96 Bakersfield, CA F
97 Lubbock, TX F
98 Stockton, CA F
99 Laredo, TX F
100 El Paso, TX F

Source: http://mashable.com/2011/03/19/top-100-cities/

 

 

El Paso “Least Socially Networked City”

NetProspex in StantonMagazine

Mar 17, 2011, By Amy

It turns out that Men’s Health, a magazine that once ranked El Paso as the 27th most-sex-happy city, has a quite a different opinion of the Sun City when it comes to social networking. Thanks to a reader tip, TSM found out that El Paso was officially given a score of ‘F’ and placed dead last out of 100 cities when it came to finding the most socially-networked cities in America. The magazine notes that the findings were determined through sampling and statistical analysis:

“We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see below.”

The news of such a ranking can’t be more heart wrenching than for the El Paso Convention and Visitors Bureau. The city announced today that it is vying to host the Social Media Tourism Symposium this fall. Hopefully the organizers don’t read Men’s Health.

At the end of the day, as a magazine that thrives off of social networking sites like Facebook and Twitter, we may have a different perception. After all, over half of you will find this article by clicking on a link you see one a major social networking platform. Many of you will also share the link to this post on your wall or ‘RT’ with some commentary of your own thereby referring even more users via the same avenue. But then again, you are the socially-networked few who have kept us from falling off the list altogether. What about the rest of El Paso. What can our city do to promote social networking? In a world where 1 out of every 7 people on the planet have a Facebook, what’s holding us back?

Source: http://thestantonmagazine.com/2011/03/el-paso-least-socially-networked-city/

 

Kansas City Receives Grade On Social Media Usage

NetProspex on KCTV

3-15-2011

It wasn’t a gleaming review of Kansas City’s social media capabilities but it was a review, nonetheless, that’s captured conversation among Twitter and Facebook users.
Men’s Health rated Kansas City No. 52 and gave a C-minus when it came to social media users. The article cited Facebook, Twitter and LinkedIn usage, as well as traffic on MySpace, Friendster and Digg, a blogging site.
Skeptics question whether those examples are fair.
“They were getting into the weeds a little bit and looking at some of the blogs — and Digg and some of those other sites that weren’t nearly as common,” Adam Crowe, a tweeter from Johnson County’s Emergency Management Department, said.
Crowe uses Twitter to keep Johnson County residents informed on public safety issues. He’s also part of the Social Media Club of KC, a group that’s gotten international recognition.
“Did it capture truly the metropolitan area or is it only polling from truly Kansas City, Mo., which is a very limited area as a whole,” Social Media Club of KC Chairman Lisa Qualls said.
SMCKC is 1,600 members strong and is considered one of the top 10 social media clubs in the world. It’s a group that remains highly skeptical of the Men’s Health article but does admit there’s always room to grow.
“From a business perspective, our corporations here have always been a little more conservative, especially being from the Midwest. So, where we’re strong on the personal adoption, I think we can have a lot of growth on the business side,” Qualls said.

The list was figured by Men’s Health by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then they looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, the magazine factoring in the percentage of households that check out chat rooms and blogs (SimplyMap).
Most socially networked 1 Washington A+ 2 Atlanta A+ 3 Denver A+ 4 Minneapolis A+ 5 Seattle A+ 6 San Francisco A 7 Orlando A 8 Austin A 9 Boston A 10 Salt Lake City A- 11 Cincinnati A- 12 Raleigh A- 13 Burlington A- 14 Portland B+ 15 Madison B+ 16 Dallas B+ 17 Portland B 18 Sacramento B 19 Aurora B 20 Boise B 21 Charlotte B 22 Wilmington B 23 Oakland B 24 St. Louis B 25 Las Vegas B 26 Columbus B 27 San Diego B 28 San Jose B 29 St. Paul B- 30 Plano B- 31 Tampa B- 32 Nashville B- 33 Los Angeles B- 34 Phoenix B- 35 Newark B- 36 Miami B- 37 Norfolk C+ 38 Richmond C+ 39 Chicago C+ 40 Durham C+ 41 Colorado Springs C+ 42 Des Moines C+ 43 Jersey City C+ 44 Indianapolis C+ 45 Milwaukee C+ 46 Fargo C+ 47 Columbia C+ 48 Houston C+ 49 Philadelphia C+ 50 Birmingham C+ 51 Cleveland C+ 52 Kansas City C 53 New York C 54 Greensboro C 55 Reno C 56 Manchester C 57 Providence C 58 Baltimore C 59 Little Rock C 60 Louisville C 61 Sioux Falls C- 62 Omaha C- 63 Pittsburgh C- 64 Baton Rouge C- 65 Lexington C 66 Wichita C- 67 Anchorage C- 68 Lincoln C- 69 Cheyenne D+ 70 New Orleans D+ 71 Tucson D+ 72 Buffalo D+ 73 Honolulu D+ 74 Santa Ana D+ 75 Charleston D+ 76 Oklahoma City D+ 77 Virginia Beach D+ 78 Winston-Salem D+ 79 Tulsa D+ 80 Albuquerque D 81 Fort Worth D 82 San Antonio, D 83 Jackson D 84 Chesapeake D 85 Jacksonville D 86 Riverside D 87 Memphis D- 88 St. Petersburg D- 89 Toledo D- 90 Corpus Christi D- 91 Billings, MT D- 92 Fort Wayne D- 93 Bridgeport D- 94 Detroit D- 95 Fresno F 96 Bakersfield F 97 Lubbock F 98 Stockton F 99 Laredo F 100 El Paso F

Crowd-sourcing Ideas: A Complete B2B Reading List

NetProspex in iMedia Connection

Posted by Gary Halliwell on March 14th, 2011 at 12:36 pm

As the CEO of a venture-backed crowd-sourced business directory in Boston, I spend a lot of time talking to people about ideas and no less our staff, who are all continually coming up and executing on great ideas.

Sharing ideas and collaboration is at the root of creativity, so at NetProspex, we pay a lot of attention to this. In the spirit of sharing, I asked our team a simple question “What are you reading?” and similarly invite you to share with us and anyone reading the best books, blogs and video that you have come across in the comments section below.

1. The CEO

My recommendation is a perennial: “Wisdom of Crowds” by New Yorker business columnist James Suroweicki. His thoughts on the power of crowd-sourcing is at the heart of our ethos at NetProspex. This book is a great read and explains how pooling information from a large number of people tends towards the most accurate information.

(Link to: http://www.randomhouse.com/features/wisdomofcrowds/)

2. The Board of Advisors 

No surprise the most unusual recommendation is from Professor Ian Condry of MIT, who resides on our Board of Advisors. Ian recently returned from a sabbatical in Tokyo and came back with the amazing tale of virtual idol Hatsune Miku.  Miku started as a voice on music synthesizer software, which allows free use of the cartoon image of Miku.

As users created music and music videos featuring Miku, she became a hit online. Sega created a handheld video game featuring Miku which it is promoting with live concerts featuring a 3D hologram projection of Miku backed by a live band. She’s a pop phenomenon whose creativity and success was generated by users. That’s some crowd-souring!

(Link to: http://www.youtube.com/watch?v=DTXO7KGHtjI)

3. The Chief Revenue Officer

Our chief revenue officer, Michael Bird’s recommendation is “Connected: The Surprising Power of our Social Networks”.

If you are a social marketer, then this book by Harvard professors Christakis and Fowler is a must read. Forget six degrees of separation, a thirty year study of real communities show that influence and information travel only three degrees across our social networks. “That’s exciting and a critical piece of information for social marketing” says Mike.

(Link to: http://connectedthebook.com/)

4. The VP of Marketing

Our VP of Marketing Mark Feldman recommends another video, this time of Zappos CEO, Tony Hseih speaking at Google. “This is a really interesting take on how to scale a socially motivated company” says Mark.

(Link to: http://www.youtube.com/watch?v=jJ5k_Byd9Fs)

5. The VP of Sales

For a more personal tone, Tim Burns our VP of Sales recommends “My Quotable Kids a journal that is designed to capture all of the funny things our children say.  As Tim puts it “I spend a decent amount of time away from home, and I treasure the small amount of time I capture with my girls.  The unassuming honesty that comes from their world is one of the most treasured items to capture as keepsake memories.”

(Link to: http://www.amazon.com/My-Quotable-Kid-Parents-Unforgettable/dp/0811868842)

6. The Buzz Maker

Katie Martell, our Director of Buzz, recognizes an increasing trend of wonderful storytelling in marketing, and recommends reading Convergence Culture for inspiration on taking audiences on the journey of a brand across traditional and new media.

(Link to: http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815)

She also recommends following the just-launched career of NYC’s new Chief Digital Officer @RachelSterne – tasked with the challenge of how to strategically use new media to connect the voices of the city’s inhabitants to its government.

(Link to http://www.twitter.com/RachelSterne )

7. The Director of Demand Generation

Vanessa Conde, our resident sales and marketing operations guru, is reading “Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top” by Nicholas A.C. Read and Dr. Stephan J. Bistritz, on her Kindle no less.

(Link to http://www.sellingtothec-suite.com/)

8. The PR Agency

Matt Rizzetta, President and Founder of The North 6th Agency, is reading a lot about advertising, and recommends “King of Madison Avenue“, “Ogilvy on Advertising“, and “Hey Whipple“. Related to PR, he recommends “Punk Marketing” and “Putting the ‘Public’ Back in ‘Public Relations'”

(Link to King of Madison Avenue http://www.palgrave.com/products/title.aspx?pid=302756)

(Ogilvy on Advertising http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)

(Hey Whipple http://www.amazon.com/Hey-Whipple-Squeeze-This-Advertising/dp/0470190736/ref=sr_1_1?ie=UTF8&s=books&qid=1269151763&sr=1-1&tag=533633855-20)

(Punk Marketing http://www.punkmarketing.com/think-punk/buy-the-book/)

(Public back http://www.amazon.com/Putting-Public-Back-Relations-Reinventing/dp/0137150695)

These are a few picks from many. Please share the books and videos that have moved you most in the past few months.  Let’s crowd-source some inspiration and creativity.”

Source: http://blogs.imediaconnection.com/blog/2011/03/14/crowd-sourcing-ideas-a-complete-b2b-reading-list/

 

Orlando Among America’s Most Socially Networked Cities

NetProspex in FTJ

By Florida Technology Journal Staff Report.

EMMAUS, PA – According to Men’s Health Magazine, Orlando is one of Americas most socially networked cities. Other Florida cities cracking the top 90, include Tampa at 31, Miami at 36 and St. Pete at 88.

Mens Health calculated the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap).

Top 10 most socially networked
1 Washington, DC
2 Atlanta, GA
3 Denver, CO
4 Minneapolis, MN
5 Seattle, WA
6 San Francisco, CA
7 Orlando, FL
8 Austin, TX
9 Boston, MA
10 Salt Lake City, UT

Full article- http://www.floridatechnologyjournal.com/features/42-rokstories/849-orlando-among-americas-most-socially-networked-cities

Men’s Health Gives Denver an A+ in Social Networking

NetProspex in the Denver Egotist

March 14th, 2011

Men’s Health went looking for America’s Most Socially Networked City.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see in the list.

Denver landed in the third position with an ‘A+’ rating. This city is growing greater before our eyes.

Full article at: http://www.thedenveregotist.com/news/local/2011/march/14/mens-health-gives-denver-social-networking

Men’s Health Gives St. Louis a B in Social Networking

NetProspex in St.Louis Egotist

March 14th, 2011

Men’s Health went looking for America’s Most Socially Networked City.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see in the list.

St. Louis faired decently at 24 out of 100 with a ‘B’ rating.

Source: http://www.thestlouisegotist.com/news/local/2011/march/14/mens-health-gives-st-louis-b-social-networking

DC, 1st, Atlanta 2nd most socially networked cities, Raleigh 12th

NetProspex in TechJournal

March 11th, 2011

RESEARCH TRIANGLE, NC – Washington, DC took the top spot as most socially networked, followed by Atlanta in the number two position in aranking by Men’s Health magazine, it calls “Twittertowns.” Raleigh ranked 12th, Orlando, 7th, Tampa, 31st, and Baltimore 58th.

The magazine ranked US cities by adding up the number of Facebook and LinkedIn users per capita and overall Twitter use as monitored by NetProspex.It also measured traffic generated in each city by social networks and factored in the percentage of households checking out chat rooms and blogs.

You can meet some of the most wired people in Atlanta at TechMedia’s Digital Summit May 16-17 at the Cobb Galleria.

Here’s the top ten, according to the magazine:

Most socially networked
1 Washington, DC
2 Atlanta, GA
3 Denver, CO
4 Minneapolis, MN
5 Seattle, WA
6 San Francisco, CA
7 Orlando, FL
8 Austin, TX
9 Boston, MA
10 Salt Lake City, UT

Full article: http://www.techjournal.org/2011/03/dc-1st-atlanta-2nd-most-socially-networked-cities-raleigh-12th/

Washington is rated the U.S.’s “most socially networked city”

NetProspex on SmartBrief

 

Washington, D.C., is the “most socially networked city” in the U.S., according to Men’s Health magazine. The magazine’s rankings are based on residents’ usage of different social media platforms, relying on data from Chitika, NetProspex and SimplyMap. “D.C. is where staying connected can get out the vote. [President Barack] Obama is an avid Twitter user. More D.C.-based government agencies have begun using social networks and it’s an area concentrated with nonprofits and trade organizations,” says Men’s Health editor-in-chief David Zinczenko.

Source: http://www.smartbrief.com/news/socialmedia/storyDetails.jsp?issueid=5326A8AC-80CA-412E-ADDD-C23E6B0F6B95&copyid=353281E1-2973-434A-B550-52C9B710C37D&campaign=twitter&ref=twitter353281E1-2973-434A-B550-52C9B710C37D