What’s Hot in Cleveland? Our Go-To-Guide For #CMWorld

By | September 8, 2014

And no this isn’t a post devoted to Betty White, although let’s face it… who wouldn’t love that! I mean look at her. This week we’re talking about the largest content marketing event – Content Marketing World 2014 – it’s back and we couldn’t be more excited. With big name brands like GE, Kraft, and John Deere speaking at this year’s event, the folks at CMI have truly outdone themselves. Oh,… Read More »

Are You Ready to Paint the Town Orange?!

By | September 5, 2014

Flights are booked, out of offices are being scheduled, and everyone is getting their best and brightest orange clothing dry cleaned… because it’s time for Content Marketing World! It’s about time I called up our friend Joe Pulizzi to get the low down on this year’s event. Check it out below! Derek: It occurred to me that it’s been a year since your book, Epic Content Marketing, came out, and… Read More »

Tips To Achieve Higher Email Deliverability

By | September 2, 2014

For marketers, receiving the dreaded “bounce back” message indicating that your email was undeliverable is paralyzing and can lead to higher “sender anxiety” (that funny feeling in your gut before you hit “Send” on an email campaign – if you’ve managed any email campaigns, you know what I’m talking about). After all, successful outbound marketing depends on your ability to land messages in your target buyers’ inboxes. However, unless you’re… Read More »

“Everybody Writes”… Kickass Content like Ann Handley

By | August 22, 2014

I recently chatted with marketing guru Ann Handley to talk industry shop and get a preview of her new book “Everybody Writes.” You can find highlights from the conversation below, and can pre-order Ann’s book here. Derek: As you know well, Ann, we’re focused entirely on the B2B marketing space. Very curious to hear your thoughts on how the space has evolved and changed? Ann: What? It’s changed?! Obviously we’ve… Read More »

Empower Sales Agents With Consumer Insight

By | August 19, 2014

Let’s face it: Business-to-business sales is not for the fainthearted. While B2C salespeople can rely on charm, good looks and wit to help close deals, in the B2B “jungle”—where the stakes are high and consumers are more sophisticated and discerning—these traits won’t get you far. In B2B sales, it’s not what you sell that matters (although that’s not to be completely overlooked), it’s how you sell that matters most. To… Read More »

Sales and Marketing Team Up to Own the Customer Experience

By | August 14, 2014

When it comes to customer experience, you have to keep in mind that the customer experience doesn’t begin with the signing of the contract, it begins at that Zero Moment of Truth – when they first Google one of the keywords you’ve worked so hard to develop in your SEO strategy.  That’s the point at which their customer experience begins. Lose sight of this fact, and you risk losing another… Read More »

What The Tough Mudder Taught Me About Teamwork

By | August 7, 2014

Last year I completed a Tough Mudder challenge at Mount Snow in Vermont. For those of you who’ve participated in one of these challenges before, you know the kind of assault it takes on your body and mind. For those of you who don’t know, let me give you some insight: The 10 to 12 mile-long military-style obstacle course created by British Special Forces is designed to test one’s strengths,… Read More »

Vacations: A Marketer’s Dream

By | July 25, 2014

Ahhh, summer. My favorite time of the year. That much-anticipated stretch of lazy days hanging out at the beach, free of responsibility. While most of us wish that every day could be spent sipping mojitos (or my new favorite a Moscow mule – they are so refreshing!), the reality is Q4 is right around the corner—and you know what that means: strict deadlines, events, planning meetings, editorial calendars…the list goes… Read More »

Three Biggest Obstacles for B2B Marketers

By | July 23, 2014

Let’s face it; every profession has its obstacles. For B2B marketers, there are a number of challenges that simply “come with the job” from lead generation to data quality management. Let’s take a deeper dive into these challenges as well as ways to solve them. Generating Leads: Investing time between inbound and outbound marketing strategies is a real issue for B2B marketers. We all would love to have demand gen… Read More »

Great Marketing Starts With Great Data

By | July 11, 2014

It’s simple…successful marketing starts with accurate and actionable data. And the role of marketing in today’s B2B organizations is expanding to use data in more ways to better support (drive) your company’s revenue and customer acquisition goals. This is especially true when it comes to understanding the target market and creating programs that engage with the right decision-makers at the right companies. Today’s buyer (or, buying committee, if we’re being… Read More »