5 Reasons Accuracy Matters

By | December 18, 2009

Accurate business contacts. Sounds ho-hum, right? Well, Ebenezer, here’s five reasons why NetProspex only publishes contacts that have been verified. 1. Email marketing ghosts: If you use email marketing, you know that a high hard bounce rate can come back to haunt you. Send to too many inaccurate or out-dated email addresses, and it affects all of your future email marketing efforts. 2. Return to sender: An incorrect address (email… Read More »

An international thought from London.

By | December 8, 2009

I’m in London this week at Online Information 2009 which showcases European business media. My first lesson in speaking the language taught me one very surprising fact. European business contact databases don’t exist. Nada, nichts, de rien. Now, there are some differences in the legal issues between some European countries. For instance, the UK and a handful of other countries amended business email communication to an opt-out policy in 2003.… Read More »

NetProspex on the Salesforce.com AppExchange – Dreamforce 2009

By | November 18, 2009

WALTHAM, Mass. – Salesforce.com Dreamforce Conference – Nov. 17, 2009: NetProspex, the verified, crowd-sourced business contact database, today announced that NetProspex will soon be available on the salesforce.com AppExchange. The application integrates the NetProspex database of 8 million verified B2B contacts with Salesforce CRM. Users will be able to download verified contact information from the NetProspex database directly into their lead or contact lists within Salesforce CRM. The NetProspex contact… Read More »

Why Bloomberg (and every other business publisher) is perched on the abyss

By | October 27, 2009

I see no reason why business colonies cannot grow around and above today’s monolithic publishing structures. With the decline of the industry, publishers may want to keep an eye on the success of emerging business colonies, and adapt their thinking to the ideals of an ecosystem. This thinking is all about dynamic interaction between components.