Increase Email Response Rates with Split Testing (Case Studies)

By | June 2, 2010

In this free webinar, Pinpointe and NetProspex present multiple case studies using email split testing to demonstrate: * Headlines – what approach performs the best? * The impact of “personalization” * No need to give away an iPod – try this instead * Tools and Techniques: How we collected Split Test results WHEN: Thursday June 3rd2:00pm (Eastern) / 11:00am (Pacific) REGISTER NOW: Click here to register, free.

The Multi-Media Marketing Mix

By | May 14, 2010

Drive Awareness, Lead Generation & Customer Engagement Wednesday May 19 2:00pm EDT  |  Thursday May 20 2:00pm EDT Ken Okel, known as the ‘Dr. Phil of workplace productivity’, shares tips and tricks for using videos, articles, dynamic presentations, and social channels to bring your marketing mix to life. In the webinar, you will learn: –    How online video & muli-media can help marketers deliver memorable messaging –    How to leverage content channels:… Read More »

5 Reasons Accuracy Matters

By | December 18, 2009

Accurate business contacts. Sounds ho-hum, right? Well, Ebenezer, here’s five reasons why NetProspex only publishes contacts that have been verified. 1. Email marketing ghosts: If you use email marketing, you know that a high hard bounce rate can come back to haunt you. Send to too many inaccurate or out-dated email addresses, and it affects all of your future email marketing efforts. 2. Return to sender: An incorrect address (email… Read More »

An international thought from London.

By | December 8, 2009

I’m in London this week at Online Information 2009 which showcases European business media. My first lesson in speaking the language taught me one very surprising fact. European business contact databases don’t exist. Nada, nichts, de rien. Now, there are some differences in the legal issues between some European countries. For instance, the UK and a handful of other countries amended business email communication to an opt-out policy in 2003.… Read More »