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Don’t Get Tricked by Scary B2B Contact Data

Don’t Get Tricked by Scary B2B Contact Data

NetProspex October 22, 2012 Comments Off

Read the original article in ChiefMarketer Maribeth Ross, VP Marketing, NetProspex   Most marketers will admit that it isn’t ghosts or ghouls that keep them up at night—it is their prospect database, filled with

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Solve Your 4 Hairy Demand Gen Data Challenges (MarketingProfs Panel Recap)

Solve Your 4 Hairy Demand Gen Data Challenges (MarketingProfs Panel Recap)

NetProspex October 22, 2012 Comments Off

Original article on MarketingProfs. What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel? You get smart answers to your most pressing questions around

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A Day in the Life of a NetProspex Client Success Representative

A Day in the Life of a NetProspex Client Success Representative

NetProspex October 19, 2012 Comments Off

Live a day in the life of a NetProspex team member, where we give you a behind-the-scenes look at the vital roles that form our growing company. See all open jobs at NetProspex and

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Automation tools blur the line between sales, marketing

Automation tools blur the line between sales, marketing

NetProspex October 8, 2012 Comments Off

By Christopher Hosford October 8, 2012 – 6:01 am EDT The increasing integration of databases and Web analytics with sales-force automation systems is changing direct marketing dramatically. In fact, the process is showing signs

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Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

Ask-the-Experts: 5 Answers to B2B Content Marketing Questions

NetProspex October 3, 2012 Comments Off

Last week NetProspex hosted a webinar revealing Content Marketing trends for technology marketers. Our panelists discussed the findings and shared their best advice. Here, we’ve answered 5 audience questions from that live event. To

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Don’t Talk to the Empty Chair

Don’t Talk to the Empty Chair

NetProspex September 28, 2012 Comments Off

Clint Eastwood spent ten minutes talking to a chair at the Republican National Convention. We all saw it. It was weird. Don’t get me wrong, I love Clint Eastwood. He’s one of the most

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3 Tips for More Buyer-Focused Content Marketing

3 Tips for More Buyer-Focused Content Marketing

NetProspex September 14, 2012 Comments Off

Read original article. Maribeth Ross, VP Marketing, NetProspex By now, you’re probably firmly entrenched in content marketing. I’m a firm believer that the role of the content marketer is to help the customer understand

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The Power of Marketing [PINTEREST]

The Power of Marketing [PINTEREST]

NetProspex September 14, 2012 Comments Off

 NetProspex infographic “Kick-ass B2B Tech Targeting” featured on Direct Marketing News Pinterest page. See original pin. 

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New Infographic From NetProspex Explains Kick-Ass B2B Tech Targeting

New Infographic From NetProspex Explains Kick-Ass B2B Tech Targeting

NetProspex September 13, 2012 Comments Off

On the heels of launching its premium technology intelligence service TechProspex yesterday, NetProspex, the leading provider of B2B contact data services, today unveiled a supporting infographic. Kick-Ass B2B Tech Targeting provides B2B marketers with the

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NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex Launches TechProspex Contact Targeting Solution for Technology Marketers

NetProspex September 12, 2012 Comments Off

New service provides data on prospects’ technology environments with 90 percent accuracy Waltham, Mass. – September 12, 2012 NetProspex, the leading provider of B2B contact data services, today announced the launch of TechProspex, a premium

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