Traditional Marketing Budgets Lose to Interactive-

By | July 16, 2009

Excerpt from article: “Email marketing is having a banner year as marketers: Grow their lists with the promise of ‘green marketing’ Turn on more and smarter programs to boost sluggish sales Shift money to email from direct mail Improve email effectiveness by linking it to other channels like search or user-generated ratings and reviews.” Shar VanBoskirk, Forrester analyst Full article here.    We’re all about ‘green marketing’ here at NetProspex Not… Read More »

An Interesting Read for B2B Sales & Marketing Executives

By | May 11, 2009

Adam Needles’ post on the value and evolution of lead sourcing providers makes an interesting read for B2B sales and marketing executives.  As Adam says, “it’s an exciting time for this segment” due to the “increasing granularity of insight and customer information”.  New entrants like NetProspex are breathing new life into an old idea, turning old static directories from niche publishers and industries into deeper universal web-based directory contributed by… Read More »

Case studies in optimizing email content – webinar recording

By | March 20, 2009

Informative & interactive webinar from NetProspex and Pinpointe demonstrates how variations in email content drastically change email response rates. Real Case Studies: Testing Subject Lines, HTML vs. Multi-Part, Personalization and more.  Here’s the link – http://www.pinpointe.com/resources/webinar-split-testing-02-18-09

Sound Sells – Say it Quietly

By | March 16, 2009

CEO’s across the county are thumping their desks demanding sales people talk with more customers. So lots of companies are going outbound, no longer waiting for customers to come to them.  We want those conversations to be good conversations obviously.  But is sound a barrier to your sales?  I mean the sound quality of all those phone conversations.  It’s easy to overlook, easy to fix and I think it can… Read More »

4 Ways to Innovate Sales & Marketing

By | February 11, 2009

We’ve all invested in the latest and greatest marketing automation tools.  But have we really reaped all the promised rewards? Is there a better way to use these tools and reap even greater rewards? Here’s a few ideas based on what I am seeing from our own customer conversations and something I’ve noticed about how behavioral changes can make all the difference: 1. Zero Cost Innovation Asking more from your… Read More »

Recycling business leads

By | January 13, 2009

Change is in the air!  I just can’t get tired of that sentiment. As far as business is concerned, that change is the response to the threat of an economic climate that will be more of a driver than any change agent we’ve seen in decades. The disruptive technologies of the 90s seem like a quaint idea compared to the double whammy from the political threat of foreign oil and… Read More »

It’s About Quality too, Duh!

By | June 3, 2008

  It boggles my mind that our industry takes such a lackadaisical attitude towards the quality of data we sell to our customers.  Nobody’s perfect, I understand, but we’ve been putting a lot of work into this issue and tracking the accuracy of our sales contact data internally and today we decided to publish that rating.  The reason is that we have just made a big leap forward on the… Read More »