An international thought from London.

By | December 8, 2009

I’m in London this week at Online Information 2009 which showcases European business media. My first lesson in speaking the language taught me one very surprising fact. European business contact databases don’t exist. Nada, nichts, de rien. Now, there are some differences in the legal issues between some European countries. For instance, the UK and a handful of other countries amended business email communication to an opt-out policy in 2003.… Read More »

NetProspex on the Salesforce.com AppExchange – Dreamforce 2009

By | November 18, 2009

WALTHAM, Mass. – Salesforce.com Dreamforce Conference – Nov. 17, 2009: NetProspex, the verified, crowd-sourced business contact database, today announced that NetProspex will soon be available on the salesforce.com AppExchange. The application integrates the NetProspex database of 8 million verified B2B contacts with Salesforce CRM. Users will be able to download verified contact information from the NetProspex database directly into their lead or contact lists within Salesforce CRM. The NetProspex contact… Read More »

Why Bloomberg (and every other business publisher) is perched on the abyss

By | October 27, 2009

I see no reason why business colonies cannot grow around and above today’s monolithic publishing structures. With the decline of the industry, publishers may want to keep an eye on the success of emerging business colonies, and adapt their thinking to the ideals of an ecosystem. This thinking is all about dynamic interaction between components.

Traditional Marketing Budgets Lose to Interactive-

By | July 16, 2009

Excerpt from article: “Email marketing is having a banner year as marketers: Grow their lists with the promise of ‘green marketing’ Turn on more and smarter programs to boost sluggish sales Shift money to email from direct mail Improve email effectiveness by linking it to other channels like search or user-generated ratings and reviews.” Shar VanBoskirk, Forrester analyst Full article here.    We’re all about ‘green marketing’ here at NetProspex Not… Read More »

An Interesting Read for B2B Sales & Marketing Executives

By | May 11, 2009

Adam Needles’ post on the value and evolution of lead sourcing providers makes an interesting read for B2B sales and marketing executives.  As Adam says, “it’s an exciting time for this segment” due to the “increasing granularity of insight and customer information”.  New entrants like NetProspex are breathing new life into an old idea, turning old static directories from niche publishers and industries into deeper universal web-based directory contributed by… Read More »

Case studies in optimizing email content – webinar recording

By | March 20, 2009

Informative & interactive webinar from NetProspex and Pinpointe demonstrates how variations in email content drastically change email response rates. Real Case Studies: Testing Subject Lines, HTML vs. Multi-Part, Personalization and more.  Here’s the link – http://www.pinpointe.com/resources/webinar-split-testing-02-18-09