Make it relevant! & the rise of social.

By | September 9, 2010

Interesting article today from the folks at, quoting a Salesforce study that found office workers “are drowning under email” “The study found that many office workers are running the risk of being overwhelmed by a data deluge. Over a third (38 per cent) of respondents said they now suffer from information overload at work, and the trends suggest that this is set to get worse.” For our clients: it’s… Read More »

Four Reasons to Map Your Customers to Social Media

By | July 28, 2010

…and How This Data Can Be the Catalyst for BtoB Social Media Engagement Here are four insights to help justify your social media spend. It starts by mapping your customers and prospects to social media. How many of our customers are using social media? Map your customer database to Twitter, Facebook and LinkedIn, and find out what percentage are using these networks. If it’s similar to our study, you’ll see… Read More »

Building a Company with Social Media

By | July 21, 2010

Source This infographic from Elliance is a great example of how social media is used at each level of an organization to drive awareness, customer and prospect engagement, PR, and thought leadership. The networks could be updated to reflect the most popular social networks of 2010, but these values are clear throughout the changing landscape of social platforms.

We Can’t ‘King Canute’ the Social Media Tide

By | June 21, 2010

Published by Gary Halliwell on iMedia Connection – read the original post You need to ask yourself where social media is going. We are all in this process, as far as I can see from attending the Mass TLC Social Media Summit last week in Boston.  The event, sponsored by the Mass Technology Leadership Council, was a candid forum about social media for B2B decision makers, exploring what’s working, and why.… Read More »

Increase Email Response Rates with Split Testing (Case Studies)

By | June 2, 2010

In this free webinar, Pinpointe and NetProspex present multiple case studies using email split testing to demonstrate: * Headlines – what approach performs the best? * The impact of “personalization” * No need to give away an iPod – try this instead * Tools and Techniques: How we collected Split Test results WHEN: Thursday June 3rd2:00pm (Eastern) / 11:00am (Pacific) REGISTER NOW: Click here to register, free.

The Multi-Media Marketing Mix

By | May 14, 2010

Drive Awareness, Lead Generation & Customer Engagement Wednesday May 19 2:00pm EDT  |  Thursday May 20 2:00pm EDT Ken Okel, known as the ‘Dr. Phil of workplace productivity’, shares tips and tricks for using videos, articles, dynamic presentations, and social channels to bring your marketing mix to life. In the webinar, you will learn: –    How online video & muli-media can help marketers deliver memorable messaging –    How to leverage content channels:… Read More »