Former CEO Gary Halliwell Promoted to Executive Chairman; Former President Michael Bird Promoted to CEO; Brian Serino Joins Team as SVP of Sales and Business Development
WALTHAM, Mass.– Leading provider of B2B sales and marketing data services, NetProspex, today announced key organizational changes at its senior level. Within these changes, former CEO and Co-Founder Gary Halliwell will now serve as executive chairman; former President Michael C. Bird assumes the responsibilities of CEO; and marketing technology industry veteran Brian Serino joins the team as senior vice president of sales and business development.
In his new role of CEO, Bird will continue to operationalize the company vision and drive overall growth. Bird joined NetProspex in January 2010 as chief revenue officer, moving to president in March 2012 where he oversaw sales, technology, business development, and marketing. Under his tenure, NetProspex saw 90 percent revenue growth year over year, 500 percent growth in customer base, and doubled headcount year over year. As executive chairman, Halliwell remains responsible for the vision of the company and long-term goals of the brand. His main focus-area will be maintaining differentiation in an increasingly crowded marketplace.
“We envisioned this level of senior transition when the timing was right for the organization, assuming we executed against our strategy and growth track,” said Halliwell. “Fortunately, we’ve experienced great success over the last seven years, and achieved incredible growth through fantastic market presence, an award-winning workplace culture, and notable customer success through our suite of B2B data management products.”
Serino joins NetProspex from marketing technology provider Neolane, where as vice president of sales, he built a highly-effective sales organization to scale all North America revenue resulting in 150 percent growth and a leadership position in the Forrester Wave. Formerly at Unica for eight years, Serino served in multiple senior sales management positions that included both vice president east, and vice president of North American sales. In his capacity at Unica, Serino drove a ten-fold increase in revenue, played a pivotal role driving Unica to a market leadership position, and supported the company’s successful IPO and eventual acquisition by IBM.
“We’re thrilled to have Brian on board to drive the execution of an aggressive growth strategy for NetProspex. He has proven experience growing high-performing sales teams that exceed goals and drive profitability at the same stage that our company is today,” said Bird. “As we reach 100 employees and continue to build and improve a suite of innovative products, it is the right time for an evolved management structure. The addition of Brian and other key players to the team leaves us well poised for the next chapter of the organization.”
NetProspex is the smarter B2B data partner, helping marketing and sales organizations optimize their revenue impact through a suite of innovative data services. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects, maintain and enhance their marketing data, and fuel high-performing sales prospecting efforts. At the core of NetProspex is an innovative crowd-sourced database, cleansed with proprietary CleneStepTM verification technology. The company’s free Data HealthScan offers insights about database accuracy and relevance, while CleneProspex ensures valid contact information all within a cloud-based platform known as Workbench. Marketers can enhance data with demographic and firmographic information, including specific technologies used at target accounts. For more information visit www.netprospex.com.
Version 2.0 Communications
Katelyn Holbrook, 617-426-2222
Katie Martell, 781-290-5712
Director of Buzz