Kansas City Receives Grade On Social Media Usage

NetProspex on KCTV

3-15-2011

It wasn’t a gleaming review of Kansas City’s social media capabilities but it was a review, nonetheless, that’s captured conversation among Twitter and Facebook users.
Men’s Health rated Kansas City No. 52 and gave a C-minus when it came to social media users. The article cited Facebook, Twitter and LinkedIn usage, as well as traffic on MySpace, Friendster and Digg, a blogging site.
Skeptics question whether those examples are fair.
“They were getting into the weeds a little bit and looking at some of the blogs — and Digg and some of those other sites that weren’t nearly as common,” Adam Crowe, a tweeter from Johnson County’s Emergency Management Department, said.
Crowe uses Twitter to keep Johnson County residents informed on public safety issues. He’s also part of the Social Media Club of KC, a group that’s gotten international recognition.
“Did it capture truly the metropolitan area or is it only polling from truly Kansas City, Mo., which is a very limited area as a whole,” Social Media Club of KC Chairman Lisa Qualls said.
SMCKC is 1,600 members strong and is considered one of the top 10 social media clubs in the world. It’s a group that remains highly skeptical of the Men’s Health article but does admit there’s always room to grow.
“From a business perspective, our corporations here have always been a little more conservative, especially being from the Midwest. So, where we’re strong on the personal adoption, I think we can have a lot of growth on the business side,” Qualls said.

The list was figured by Men’s Health by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then they looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, the magazine factoring in the percentage of households that check out chat rooms and blogs (SimplyMap).
Most socially networked 1 Washington A+ 2 Atlanta A+ 3 Denver A+ 4 Minneapolis A+ 5 Seattle A+ 6 San Francisco A 7 Orlando A 8 Austin A 9 Boston A 10 Salt Lake City A- 11 Cincinnati A- 12 Raleigh A- 13 Burlington A- 14 Portland B+ 15 Madison B+ 16 Dallas B+ 17 Portland B 18 Sacramento B 19 Aurora B 20 Boise B 21 Charlotte B 22 Wilmington B 23 Oakland B 24 St. Louis B 25 Las Vegas B 26 Columbus B 27 San Diego B 28 San Jose B 29 St. Paul B- 30 Plano B- 31 Tampa B- 32 Nashville B- 33 Los Angeles B- 34 Phoenix B- 35 Newark B- 36 Miami B- 37 Norfolk C+ 38 Richmond C+ 39 Chicago C+ 40 Durham C+ 41 Colorado Springs C+ 42 Des Moines C+ 43 Jersey City C+ 44 Indianapolis C+ 45 Milwaukee C+ 46 Fargo C+ 47 Columbia C+ 48 Houston C+ 49 Philadelphia C+ 50 Birmingham C+ 51 Cleveland C+ 52 Kansas City C 53 New York C 54 Greensboro C 55 Reno C 56 Manchester C 57 Providence C 58 Baltimore C 59 Little Rock C 60 Louisville C 61 Sioux Falls C- 62 Omaha C- 63 Pittsburgh C- 64 Baton Rouge C- 65 Lexington C 66 Wichita C- 67 Anchorage C- 68 Lincoln C- 69 Cheyenne D+ 70 New Orleans D+ 71 Tucson D+ 72 Buffalo D+ 73 Honolulu D+ 74 Santa Ana D+ 75 Charleston D+ 76 Oklahoma City D+ 77 Virginia Beach D+ 78 Winston-Salem D+ 79 Tulsa D+ 80 Albuquerque D 81 Fort Worth D 82 San Antonio, D 83 Jackson D 84 Chesapeake D 85 Jacksonville D 86 Riverside D 87 Memphis D- 88 St. Petersburg D- 89 Toledo D- 90 Corpus Christi D- 91 Billings, MT D- 92 Fort Wayne D- 93 Bridgeport D- 94 Detroit D- 95 Fresno F 96 Bakersfield F 97 Lubbock F 98 Stockton F 99 Laredo F 100 El Paso F

Crowd-sourcing Ideas: A Complete B2B Reading List

NetProspex in iMedia Connection

Posted by Gary Halliwell on March 14th, 2011 at 12:36 pm

As the CEO of a venture-backed crowd-sourced business directory in Boston, I spend a lot of time talking to people about ideas and no less our staff, who are all continually coming up and executing on great ideas.

Sharing ideas and collaboration is at the root of creativity, so at NetProspex, we pay a lot of attention to this. In the spirit of sharing, I asked our team a simple question “What are you reading?” and similarly invite you to share with us and anyone reading the best books, blogs and video that you have come across in the comments section below.

1. The CEO

My recommendation is a perennial: “Wisdom of Crowds” by New Yorker business columnist James Suroweicki. His thoughts on the power of crowd-sourcing is at the heart of our ethos at NetProspex. This book is a great read and explains how pooling information from a large number of people tends towards the most accurate information.

(Link to: http://www.randomhouse.com/features/wisdomofcrowds/)

2. The Board of Advisors 

No surprise the most unusual recommendation is from Professor Ian Condry of MIT, who resides on our Board of Advisors. Ian recently returned from a sabbatical in Tokyo and came back with the amazing tale of virtual idol Hatsune Miku.  Miku started as a voice on music synthesizer software, which allows free use of the cartoon image of Miku.

As users created music and music videos featuring Miku, she became a hit online. Sega created a handheld video game featuring Miku which it is promoting with live concerts featuring a 3D hologram projection of Miku backed by a live band. She’s a pop phenomenon whose creativity and success was generated by users. That’s some crowd-souring!

(Link to: http://www.youtube.com/watch?v=DTXO7KGHtjI)

3. The Chief Revenue Officer

Our chief revenue officer, Michael Bird’s recommendation is “Connected: The Surprising Power of our Social Networks”.

If you are a social marketer, then this book by Harvard professors Christakis and Fowler is a must read. Forget six degrees of separation, a thirty year study of real communities show that influence and information travel only three degrees across our social networks. “That’s exciting and a critical piece of information for social marketing” says Mike.

(Link to: http://connectedthebook.com/)

4. The VP of Marketing

Our VP of Marketing Mark Feldman recommends another video, this time of Zappos CEO, Tony Hseih speaking at Google. “This is a really interesting take on how to scale a socially motivated company” says Mark.

(Link to: http://www.youtube.com/watch?v=jJ5k_Byd9Fs)

5. The VP of Sales

For a more personal tone, Tim Burns our VP of Sales recommends “My Quotable Kids a journal that is designed to capture all of the funny things our children say.  As Tim puts it “I spend a decent amount of time away from home, and I treasure the small amount of time I capture with my girls.  The unassuming honesty that comes from their world is one of the most treasured items to capture as keepsake memories.”

(Link to: http://www.amazon.com/My-Quotable-Kid-Parents-Unforgettable/dp/0811868842)

6. The Buzz Maker

Katie Martell, our Director of Buzz, recognizes an increasing trend of wonderful storytelling in marketing, and recommends reading Convergence Culture for inspiration on taking audiences on the journey of a brand across traditional and new media.

(Link to: http://www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/0814742815)

She also recommends following the just-launched career of NYC’s new Chief Digital Officer @RachelSterne – tasked with the challenge of how to strategically use new media to connect the voices of the city’s inhabitants to its government.

(Link to http://www.twitter.com/RachelSterne )

7. The Director of Demand Generation

Vanessa Conde, our resident sales and marketing operations guru, is reading “Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top” by Nicholas A.C. Read and Dr. Stephan J. Bistritz, on her Kindle no less.

(Link to http://www.sellingtothec-suite.com/)

8. The PR Agency

Matt Rizzetta, President and Founder of The North 6th Agency, is reading a lot about advertising, and recommends “King of Madison Avenue“, “Ogilvy on Advertising“, and “Hey Whipple“. Related to PR, he recommends “Punk Marketing” and “Putting the ‘Public’ Back in ‘Public Relations'”

(Link to King of Madison Avenue http://www.palgrave.com/products/title.aspx?pid=302756)

(Ogilvy on Advertising http://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X)

(Hey Whipple http://www.amazon.com/Hey-Whipple-Squeeze-This-Advertising/dp/0470190736/ref=sr_1_1?ie=UTF8&s=books&qid=1269151763&sr=1-1&tag=533633855-20)

(Punk Marketing http://www.punkmarketing.com/think-punk/buy-the-book/)

(Public back http://www.amazon.com/Putting-Public-Back-Relations-Reinventing/dp/0137150695)

These are a few picks from many. Please share the books and videos that have moved you most in the past few months.  Let’s crowd-source some inspiration and creativity.”

Source: http://blogs.imediaconnection.com/blog/2011/03/14/crowd-sourcing-ideas-a-complete-b2b-reading-list/

 

Orlando Among America’s Most Socially Networked Cities

NetProspex in FTJ

By Florida Technology Journal Staff Report.

EMMAUS, PA – According to Men’s Health Magazine, Orlando is one of Americas most socially networked cities. Other Florida cities cracking the top 90, include Tampa at 31, Miami at 36 and St. Pete at 88.

Mens Health calculated the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap).

Top 10 most socially networked
1 Washington, DC
2 Atlanta, GA
3 Denver, CO
4 Minneapolis, MN
5 Seattle, WA
6 San Francisco, CA
7 Orlando, FL
8 Austin, TX
9 Boston, MA
10 Salt Lake City, UT

Full article- http://www.floridatechnologyjournal.com/features/42-rokstories/849-orlando-among-americas-most-socially-networked-cities

Men’s Health Gives Denver an A+ in Social Networking

NetProspex in the Denver Egotist

March 14th, 2011

Men’s Health went looking for America’s Most Socially Networked City.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see in the list.

Denver landed in the third position with an ‘A+’ rating. This city is growing greater before our eyes.

Full article at: http://www.thedenveregotist.com/news/local/2011/march/14/mens-health-gives-denver-social-networking

Men’s Health Gives St. Louis a B in Social Networking

NetProspex in St.Louis Egotist

March 14th, 2011

Men’s Health went looking for America’s Most Socially Networked City.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see in the list.

St. Louis faired decently at 24 out of 100 with a ‘B’ rating.

Source: http://www.thestlouisegotist.com/news/local/2011/march/14/mens-health-gives-st-louis-b-social-networking

DC, 1st, Atlanta 2nd most socially networked cities, Raleigh 12th

NetProspex in TechJournal

March 11th, 2011

RESEARCH TRIANGLE, NC – Washington, DC took the top spot as most socially networked, followed by Atlanta in the number two position in aranking by Men’s Health magazine, it calls “Twittertowns.” Raleigh ranked 12th, Orlando, 7th, Tampa, 31st, and Baltimore 58th.

The magazine ranked US cities by adding up the number of Facebook and LinkedIn users per capita and overall Twitter use as monitored by NetProspex.It also measured traffic generated in each city by social networks and factored in the percentage of households checking out chat rooms and blogs.

You can meet some of the most wired people in Atlanta at TechMedia’s Digital Summit May 16-17 at the Cobb Galleria.

Here’s the top ten, according to the magazine:

Most socially networked
1 Washington, DC
2 Atlanta, GA
3 Denver, CO
4 Minneapolis, MN
5 Seattle, WA
6 San Francisco, CA
7 Orlando, FL
8 Austin, TX
9 Boston, MA
10 Salt Lake City, UT

Full article: http://www.techjournal.org/2011/03/dc-1st-atlanta-2nd-most-socially-networked-cities-raleigh-12th/

Washington is rated the U.S.’s “most socially networked city”

NetProspex on SmartBrief

 

Washington, D.C., is the “most socially networked city” in the U.S., according to Men’s Health magazine. The magazine’s rankings are based on residents’ usage of different social media platforms, relying on data from Chitika, NetProspex and SimplyMap. “D.C. is where staying connected can get out the vote. [President Barack] Obama is an avid Twitter user. More D.C.-based government agencies have begun using social networks and it’s an area concentrated with nonprofits and trade organizations,” says Men’s Health editor-in-chief David Zinczenko.

Source: http://www.smartbrief.com/news/socialmedia/storyDetails.jsp?issueid=5326A8AC-80CA-412E-ADDD-C23E6B0F6B95&copyid=353281E1-2973-434A-B550-52C9B710C37D&campaign=twitter&ref=twitter353281E1-2973-434A-B550-52C9B710C37D

Twitter Town USA

NetProspex in Mens Health

Researched by Wanda Lau, Posted Date: March 7, 2011

When we first decided to crown one town America’s Most Socially Networked City, our money was on Palo Alto. As home to the headquarters of Facebook, Palo Alto might as well be called Zuckerburgh. But the title instead goes to Washington D.C., a city where staying connected can get out the vote, and virtual handshakes help shape our nation.

We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap), we had the results you see below. Go ahead, tell a friend.

Most socially networked
1 Washington, DC     A+
2 Atlanta, GA     A+
3 Denver, CO     A+
4 Minneapolis, MN     A+
5 Seattle, WA     A+
6 San Francisco, CA     A
7 Orlando, FL     A
8 Austin, TX     A
9 Boston, MA     A
10 Salt Lake City, UT     A-

11 Cincinnati, OH    A-
12 Raleigh, NC    A-
13 Burlington, VT    A-
14 Portland, OR    B+
15 Madison, WI    B+
16 Dallas, TX    B+
17 Portland, ME    B
18 Sacramento, CA    B
19 Aurora, CO    B
20 Boise, ID    B
21 Charlotte, NC    B
22 Wilmington, DE    B
23 Oakland, CA    B
24 St. Louis, MO    B
25 Las Vegas, NV    B
26 Columbus, OH    B
27 San Diego, CA    B
28 San Jose, CA    B
29 St. Paul, MN    B-
30 Plano, TX    B-
31 Tampa, FL    B-
32 Nashville, TN    B-
33 Los Angeles, CA    B-
34 Phoenix, AZ    B-
35 Newark, NJ    B-
36 Miami, FL    B-
37 Norfolk, VA    C+
38 Richmond, VA    C+
39 Chicago, IL    C+
40 Durham, NC    C+
41 Colorado Springs, CO    C+
42 Des Moines, IA    C+
43 Jersey City, NJ    C+
44 Indianapolis, IN    C+
45 Milwaukee, WI    C+
46 Fargo, ND    C+
47 Columbia, SC    C+
48 Houston, TX    C+
49 Philadelphia, PA    C+
50 Birmingham, AL    C+
51 Cleveland, OH    C+
52 Kansas City, MO    C
53 New York, NY    C
54 Greensboro, NC    C
55 Reno, NV    C
56 Manchester, NH    C
57 Providence, RI    C
58 Baltimore, MD    C
59 Little Rock, AR    C
60 Louisville, KY    C
61 Sioux Falls, SD    C-
62 Omaha, NE    C-
63 Pittsburgh, PA    C-
64 Baton Rouge, LA    C-
65 Lexington, KY    C
66 Wichita, KS    C-
67 Anchorage, AK    C-
68 Lincoln, NE    C-
69 Cheyenne, WY    D+
70 New Orleans, LA    D+
71 Tucson, AZ    D+
72 Buffalo, NY    D+
73 Honolulu, HI    D+
74 Santa Ana, CA    D+
75 Charleston, WV    D+
76 Oklahoma City, OK    D+
77 Virginia Beach, VA    D+
78 Winston-Salem, NC    D+
79 Tulsa, OK    D+
80 Albuquerque, NM    D
81 Fort Worth, TX    D
82 San Antonio, TX    D
83 Jackson, MS    D
84 Chesapeake, VA    D
85 Jacksonville, FL    D
86 Riverside, CA    D
87 Memphis, TN    D-
88 St. Petersburg, FL    D-
89 Toledo, OH    D-
90 Corpus Christi, TX    D-

Least socially networked
91 Billings, MT    D-
92 Fort Wayne, IN    D-
93 Bridgeport, CT    D-
94 Detroit, MI    D-
95 Fresno, CA    F
96 Bakersfield, CA    F
97 Lubbock, TX    F
98 Stockton, CA    F
99 Laredo, TX    F
100 El Paso, TX    F

Charity Begins at Home Page
We know that social media sites are abused by stalkers and cheaters, but they can also be used as forces for philanthropic good. For example, the Facebook app Causes raised $12 million in donations in 2010. “Unlike giving anonymously, contributing through social networking sites increases concern about the issues and encourages friends to donate,” says Robb Willer, Ph.D., an assistant professor of sociology at the University of California at Berkeley. If you’re not on Facebook, go to SixDegrees.org and click “Create Charity Badge” to register, choose a charity, and place donation links on your social networks.

A Click Fix
If you check Twitter not once but, say, seven times an hour, you may be looking for an addictive hit. “Our brains release dopamine when we receive a notification,” says Carolyn Lin, Ph.D., a professor of communication at the University of Connecticut. “It fuels our innate desire to feel connected, in the loop.” Think you’re becoming hooked? Try downloading time-limiting software onto your computer. We like CyberPatrol (cyberpatrol.com, $40).

Read more at Men’s Health: http://www.menshealth.com/best-life/social-networking-cities?cm_mmc=MagURL-_-Apr2011-_-metrogrades-_-socialcities#ixzz21ZGHEa3v

 

 

The Mechanics of the Outbound B2B Campaign

NetProspex in Funnelholic

Posted: March 1, 2011 | Author: 

I present a webinar with Mark Feldman of Netprospex titled “You Bought a List, Now What?” that over the years has been one of the more popular presentations we have done together, as 1000s of people typically sign up. We are doing it again on Wednesday, March 2 and Thursday, March 3 at 11 a.m. PT (2 p.m. ET).  I have made some updates to the webinar and have new rantings on the topic (thus prompting me to write this post).

First, allow me to get on my soapbox. What we are talking about is outbound vs. inbound, or push vs. pull. The vast majority of chatter in the marketing blogosphere is about content marketing, earned media, inbound marketing, and so forth; in other words, everyone is advocating for pull. One of my good friends Adam Needles basically called outbound email “stupid s#!*” in our Focus Roundtable together. I am a gigantic advocate for pull marketing as well. I believe in the tenets of inbound marketing. Hey, who doesn’t want someone to walk into their store? But it’s just not realistic all the time. Sometimes you need to put out the sandwich board and entice people to come into the store, and if it works, why wouldn’t you do it all the time?

Random thoughts on why the Outbound b2b campaign lives on:

  1. You have to go outbound for targeted prospects. If you are trying to reach a particular buying persona, you have to push/outbound. If you want to wait for content to get you the leads you need to feed the beast, you will be sitting on the unemployment line. This does not mean you don’t create remarkable content and develop long-term trusted content relationships with prospects. It means you figure out whom you want to talk to and reach out to them via phone, email, and so forth so you can get to them today instead of tomorrow.
  2. You don’t have time. A blog post or even months of blog posts won’t yield the number of conversations you need to fill the pipeline. I get bummed when I hear the startup VP of Marketing talk about his/her plan for content marketing over the next nine months, and it doesn’t include generating leads now. It’s not their fault; they read the blog posts and are doing the right thing.  The problem is, if you don’t have a plan for near-term pipeline, you’re in trouble.
  3. Sales reps are doing it right now instead of waiting for you. I asked one of my favorite sales experts Tibor Shanto what topics resonate most with sales folks and he said “prospecting.” In other words, sales needs leads. Actually, I did a webinar awhile back with Jill Konrath, and she said the same thing: “What sales needs right now is leads.” So, marketing: Is our answer to write some more blog posts and get more tweets? No, it’s to drive pipeline, and that necessitates action.
  4. You can do both (push/pull). Until the content marketing machine can drive the numbers you need from the right people, you have to do something. In most cases, that means outbound or paid media.  But do both; the long-term win of having a content marketing/nurturing strategy is the right thing to do.

In my preso, I try to break the essentials for successful outbound activity into simple components:

  • Planning: It sounds simple, but people just buy names and don’t flesh out what they want to do next.
  • Persona building: Determine “who” you want to target, understand what makes them tick, and then the message works for them.
  • Content/offers: Content marketing is a big deal in the outbound campaigns. What you offer people is extremely important. This should be driven by buyer personas (for examples, an executive may want one thing whereas managers may want another).
  • Multi-channel targeting: Successful outbound requires a mix of different ways to reach out to the prospect. The most common and most successful is a combination of phone and email. This also includes nurturing and social media.
  • Metrics and optimization: This should be standard operating procedure in this day and age, but it isn’t, so I have to remind you.  Figure out what you need to know and make your programs better.

If you have time, join us here for “You Bought a List, Now What?” on Wednesday and Thursday of this week 11 a.m. PT (2 pm ET).

Source: http://funnelholic.com/2011/03/01/the-mechanics-of-the-outbound-b2b-campaign/

10 questions for NetProspex CFO Tom Rauker

NetProspex in Computer World

Name: Tom Rauker

Age: 47

Time with company: 6 months

Education: BA in Business — Accounting — Worcester State College

Company headquarters: Waltham, Massachusetts

Revenue: Less than $10 million

Number of countries: 1 — U.S.

Number of employees total: 25

Number of employees the CFO oversees: 2

About the company: NetProspex connects business-to-business companies with targeted, accurate business contact information, using crowdsourcing and a verification process that checks, and guarantees, the accuracy of contact details. Its website is http://www.netprospex.com.

1. Where did you start in finance and what experiences led you to the job you have today?

I began my career at Deloitte & Touche in Boston as part of the audit practice. During my time at Deloitte I was lucky to be exposed to a great deal of industry segments, varying client sizes and entities both privately and publicly held. The growth potential at a firm like Deloitte, multiplied by the expectations that are placed on individuals to excel and succeed, is significant and gave me the tools to succeed long after I moved on.

2. Who was an influential boss for you and what lessons did they teach you about management and leadership?

Dave Lemoine, a partner at Deloitte, was the most influential boss. He initially recruited and hired me out of college and became a mentor to me during my career at the firm. The first lesson he taught me, which has stayed with me to this day, is the ability to tell a client or management that you don’t know the answer to a question, but you know how to find it out. That lesson, along with his incredible sense of humility and loyalty, all have influenced who I am today.

3. What are the biggest challenges facing CFOs today?

Without question, recruiting and hiring qualified accounting and finance personnel. The profession has not done a great deal to attract the number of talented individuals that are in demand today. Much of this, in my opinion, is a failure of the industry to show the long-term growth and development opportunities that accounting as a skill gives individuals.

4. What is a good day at work like for you?

Any day that we as a management team exchange ideas, strategize for the future and listen and learn so that we are a more in-tune and intelligent management team.

5. How would you characterize your management style?

Very hands-off. I rely on team members to be responsible for their part. I rarely, if ever, manage from a standpoint of being a “boss.” We are all a part of a team; we work together, not for each other.

6. What strengths and qualities do you look for in job candidates?

Self-starters, individuals that are capable of initiative, working on tasks without supervision but able to reach out for help or the ability to seek out answers. Resourceful individuals that do not give up.

7. What are some of your tips on job interviewing for finance positions, and overall? When you are interviewing a candidate, how do you know whether he or she is a good fit?

In the first 10 minutes of an interview a candidate will usually push the interview in one of two directions, either talking or listening. The quickest and easiest way for me to make a negative decision on a candidate is when the candidate spends all of their energy telling me what they know, how they do things, how they will handle that situation, or what tools we should be using.

The candidate that asks me questions, digs in to clearly understand how our company works and strives to understand us usually gets me to the next phase of interviewing. The key is to listen to your candidate and ask whether they will integrate into your organization or, instead, try to make the organization fit them.

8. What is it about your current job, at this particular company, that sets it apart from other chief finance positions?

The open communication across and between all levels of our company is definitely distinct and different. The finance team at this company is a resource, rather than a barrier. There is also a constant level of communication between all levels of the company, from the CEO to the interns.

9. What do you do to unwind from a hectic day?

I have spent 25 years coaching youth sports — football, hockey and baseball. There is nothing that removes me from a hectic day as effectively as working with young athletes.

10. If you weren’t doing this job, what would you be doing?

 

Teaching history and coaching high school sports.

Source: http://news.idg.no/cw/art.cfm?id=7720881A-1A64-67EA-E40622EC79EED1FE