NetProspex Enhances its Workbench Marketing Data Services Platform to Help Marketers Drive Engagement with an Improved Data Strategy

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New release easily connects to marketing platforms, providing B2B marketers a single plug-in for continuous data insights, hygiene, enrichment and trigger-based audience acquisition

Waltham, Mass. – Oct. 15, 2014 –NetProspex, the leading provider of B2Bmarketing data management solutions, today announced key enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com. The release also expands the scope of the platform, extending continuous data management for marketers to enable deeper analytics and insights into the health and productivity of their marketing databases, as well as providing trigger-based audience acquisition based on ideal target profiles. The enhancements allow marketers to more effectively derive value from their marketing technology investments by ensuring actionable, targeted and accurate data is fueling their demand generation efforts.

B2B marketers consistently struggle with data quality, specifically completeness and accuracy, when building and executing demand generation programs. These challenges can affect segmentation, targeting, content creation and campaign execution. In fact, The NetProspex 2014 State of Marketing Data Benchmark Report found that 84 percent of marketing databases were considered barely functional. Yet SiriusDecisions notes that marketing organizations that regularly maintain their database see 66 percent higher revenue contribution compared to those that do not. “With so much data available to marketers, the ability to manage it effectively has quickly become a competitive differentiator in demand creation. Organizations that can acquire, clean, unify and provide easy access to the information that matters will consistently outperform those that struggle with those processes,” said John Donlon, Research Director, Marketing Operations Strategies at SiriusDecisions. Workbench is now extending capabilities and driving tighter connections into the key applications in which their customers’ marketing data resides to make it easier for all marketers to ensure better data sits at the core of their demand engines.

This release of Workbench brings several important features:

  • Audience insights through direct connections into CRM and MAP technologies enable marketers to analyze health and profile details within existing segments in their marketing databases.
  • Ideal profile analytics derive key attributes at the individual and company level for improved targeting.
  • Integrated audience acquisition enables marketers to augment their targeted outreach for account-based marketing programs or trigger-based nurturing efforts.
  • Improved web form integrations for visitor intelligence toenrich inbound leads as they hit the system and enable accurate scoring and better segmentation for follow-up efforts.
  • User-defined policies for continuous data management give users greater flexibility and control over how they maintain their data. Customers are able to prescribe granular rules for hygiene and enrichment policies across their database. This “set-it-and-forget-it” capability enables marketers to ensure their data is maintained regularly without bearing the burden of manual file transfers and ingestion mappings.

“A robust data strategy is critical for marketers to unlock the full potential of their demand generation efforts,” said Derek Slayton, CMO, NetProspex. “As companies invest in marketing automation and sales technologies to improve engagement with prospects, they need to allocate a small percentage of their program budget to ensure that the data fueling their efforts is aligned with their objectives. NetProspex Workbench now makes it simple and straightforward by providing an integrated platform for advanced data services that ties natively into the technology environments our customers are utilizing for acquisition and nurturing efforts.”

The release can also be found live on BusinessWire

NetProspex Featured in Inc. 5000’s Annual List of America’s Fastest-Growing Private Companies

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NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced that it has been ranked #1596 on Inc. Magazine’s 33rd annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list presents a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs – and companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and other well-known names gained early exposure as members of the Inc. 500|5000. NetProspex achieved this honor as a result of the company’s explosive growth, including increasing its employee-base by 108 percent and sales by 89 percent over the last three years.

“We’re honored to be recognized by Inc. as one of leading private companies in the United States,” said Michael Bird, CEO of NetProspex. “We created NetProspex with the goal of helping B2B marketers effectively manage their data to better engage with target customers and drive predictable revenue. Our tremendous growth and momentum proves we’re addressing a huge market need and delivering remarkable results for our clients.”

NetProspex’s marketing data management platform, NetProspex Workbench, transforms the way marketers maintain and improve their marketing database. Since data is at the heart of nearly every aspect of today’s B2B marketing organizations, marketers look to Workbench for to ensure actionable, targeted and accurate data that fuels their demand generation efforts.

The 2014 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 20 to November 30), is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 516 percent. The Inc. 5000’s aggregate revenue is $211 billion, generating 505,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“What surprises me, even though I know it’s coming, is the sheer variety of the paths our entrepreneurs take to success, thematically reflecting how our economy has evolved,” says Inc. President and Editor-In-Chief Eric Schurenberg. “This year there are far more social media and far fewer computer hardware businesses than there were, say, six years ago. But what doesn’t change is the fearsome creativity unleashed by American entrepreneurship.”

Methodology
The 2014 Inc. 5000 is ranked according to percentage revenue growth when comparing 2010 to 2013. To qualify, companies must have been founded and generating revenue by March 31, 2010. They had to be U.S.-based, privately held, for profit, and independent–not subsidiaries or divisions of other companies–as of December 31, 2013. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2010 is $100,000; the minimum for 2013 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/5000.

About NetProspex
NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of their sales pipelines. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information, visit www.netprospex.com.

About Inc. and the Inc. 5000

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders.  Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today.  For more information, visit http://www.inc.com/.

The Inc. 500|5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates their remarkable achievements. The event also offers informative workshops, celebrated keynote speakers, and evening functions. For more information on Inc. and the Inc. 5000 Conference, visit http://www.inc.com/.

Release can also be seen on BusinessWire

NetProspex Named Finalist for Private Company of the Year in MassTLC Technology Leadership Awards

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NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced that it has been named a finalist in the Private Company of the Year category for the 2014 Mass Technology Leadership Council (MassTLC) Technology Leadership Awards. This recognition comes as a result of the company’s tremendous growth over the past twelve months, marked by a 72 percent customer increase, a nearly doubled employee count, $13 million in Series C funding, an updated Workbench platform and a steady drumbeat of national and industry award wins including Deloitte’s Fast Tech 500, Inc.’s Hire Power and the Stevie’s Best New Sales Automation Solution and Marketing Solution.

“Each one is an example of the executive leadership, business acumen and technological innovation fueling Massachusetts’ economy and an example of the breadth and depth of talent in our region.”

NetProspex joins leading Boston businesses, Dyn, Fiksu, Hubspot and Veracode as finalists in the Private Company of the Year category – unveiled at MassTLC’s 17th annual awards on July 15 hosted at the Microsoft NERD Center. This year’s award nominees represent the best of the region’s tech industry in 16 categories. A complete list of finalists can be found on the MassTLC site.

“Our congratulations to NetProspex and to all the finalists of the 17th annual MassTLC Leadership Awards,” said Tom Hopcroft, president and CEO of MassTLC. “Each one is an example of the executive leadership, business acumen and technological innovation fueling Massachusetts’ economy and an example of the breadth and depth of talent in our region.”

Added Michael Bird, CEO, NetProspex: “We are tremendously proud to be named a finalist in the Private Company of the Year category alongside some of Boston’s most innovative companies. We are in the midst of an outstanding year and this recognition is a great testament to our growth and continued dedication to pushing the boundaries on what’s possible with marketing technology.”

Finalists were selected from hundreds of nominations, as judged by panels of executives, investors, analysts, media and thought leaders in each of the 16 categories who participated in the selection process. The pool of finalists will be further narrowed during the coming weeks, with winners announced on Thursday, September 11, at the MassTLC Leadership Awards Gala at the Westin Waterfront in Boston. Details and advance registration are available at www.masstlcawards.org.

Release can also be seen live on Business Wire here

About NetProspex
NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of their sales pipelines. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information, visit www.netprospex.com.

About The Mass Technology Leadership Council, Inc.
With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at www.masstlc.org

NetProspex Ranks Fourth Best Place to Work in Massachusetts by Boston Business Journal

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NetProspex, the leading provider of cloud-based B2B marketing data management services, has been ranked fourth on the Boston Business Journal’s 12th annual list of the best places to work in Massachusetts. This is the third year in a row that the company has been named to the list, leaping from the 13th spot in the small company category last year to the fourth spot in the mid-sized company category.

The Boston Business Journal announced the company rankings during an awards cocktail reception on June 12 at the Citi/Wang Theatre.

“We’re ecstatic to receive a top-five ranking in Boston Business Journal’s Best Places to Work awards program,” said Michael Bird, CEO, NetProspex. “Great companies start with great people and I attribute our growth and success to the amazing talent, commitment and engagement of our team. The fact that 57 percent of our new hires have come through internal referrals speaks directly to the rich company culture we have built and very high job satisfaction.”

In the last 12 months, NetProspex has nearly doubled its employee count, jumping to 121 staffers – with plans to add another 45 employees by the end of 2014. To browse career opportunities at NetProspex, please visit http://www.netprospex.com/Company/Careers.aspx.

 

NetProspex for the win! Three Years Running!

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NetProspex is thrilled to announce that for the third year in a row we have been named one of the Best Places to Work in Boston by the Boston Business Journal! Company culture couldn’t be more important to us here at NetProspex and it is great to see it recognized. Time to add this to the list of why NetProspex is Wicked Awesome!!

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Oh and by the way… we’re hiring!

Full Release can be seen live on Business Wire and it is also included below!

Waltham, Mass. – May 6, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, has been named one of the best places to work in Massachusetts by the Boston Business Journal in its 12th annual awards program. This marks the third consecutive year that NetProspex has received this recognition, highlighting the company’s continued commitment to creating a positive work environment that attracts and retains employees through superior working conditions and an inspiring corporate culture. The company’s stellar employee growth can also be attributed to its proven solution, which is leveraged by NetProspex’s ever-growing client roster as the demand for market data management continues to surge.

NetProspex is one of more than 400 companies that qualified for consideration based on a two-stage nomination process, which included employee satisfaction surveys that rated NetProspex’s employees on company pride, encouragement, support and recognition of achievement and relationships with co-workers and supervisors.

“We are thrilled to once again be named as a top place to work by the Boston Business Journal,” said Michael Bird, CEO of NetProspex. “Company culture is everything, and we pride ourselves in building a positive, collaborative setting that motivates our team to continually push the boundaries and deliver extraordinary results. The fact that we’ve been recognized by the Boston Business Journal three years in a row underscores our relentless focus on making NetProspex a great place to work, as well as the incredible people that represent our team.”

Experiencing exponential growth since its founding in 2006, NetProspex has attracted some of Boston’s top talent, this year, appointing key members to its leadership team including Michael Bird to CEO, Derek Slayton to CMO, Brian Serino to SVP of Sales, and Andre Yee to its Board of Directors. The company also celebrated a record year in 2013 and nearly doubled in employees.

The NetProspex staff abides by a strict “work hard, play hard” mantra, adding color to their company’s mission of helping B2B companies better manage their marketing data by cycling, participating in weekly yoga classes and stopping by the company’s onsite food truck for an energy fix. NetProspex employees receive comprehensive benefits which include healthcare, dental, vision, 401k and life insurance, as well as access to employee training, professional development and learning programs.

Award honorees will be recognized during an awards cocktail reception on June 12 at the Citi/Wang Theatre, where the rankings of each company will be revealed. Winning companies will also be profiled in a special supplement published in the June 13th issue.

For more event details, please visit http://www.bizjournals.com/boston/event/100351. To browse career opportunities at NetProspex, please visit http://www.netprospex.com/Company/Careers.aspx.

About NetProspex:

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of their sales pipelines. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information, visit www.netprospex.com.

About the Boston Business Journal:

The Boston Business Journal is Greater Boston’s leading source of business news, information and events, reaching readers through the weekly print publication, the website bostonbusinessjournal.com and e-mail products. The BBJ also prints the annual Book of Lists — the region’s top resource for business decision-makers seeking information about potential clients, suppliers and partners.

The Boston Business Journal is published by American City Business Journals, the nation’s largest publisher of metropolitan business news.

NetProspex 2014 State of Marketing Benchmark Report

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NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies

Report uncovers key issues in accuracy and record completeness across more than 80 percent of marketing databases

Waltham, Mass. – April 15, 2014NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced the release of its 2014 B2B Marketing Data Benchmark Report. The study, which analyzed more than 61 million records, found that many companies are using unreliable data to drive their marketing efforts, with 84 percent of marketing databases considered barely functional. The results indicate that incomplete and inaccurate data is negatively impacting the marketing organization’s ability to segment and engage prospects – ultimately leading to lost revenue and lower than expected ROI from marketing automation platforms.

The report looked at files from hundreds of companies with revenues ranging from $1 million to $1 billion and crossing a spectrum of industries, including business services, manufacturing and software among others. It found that 88 percent of records analyzed were missing basic firmographic data – industry, company revenue and number of employees – and 64 percent were missing a phone number.

The NetProspex report methodology scored database records across four marketing best practice areas, including record completeness, email deliverability, phone connectability and record duplication. Companies were rated on a 5-point health scale, with a 5 indicating optimal and a 1 as risky.

Key findings included:

  • Record Completeness: On average, files analyzed scored a 2.7 on the health scale. While up slightly from the 2.5 rating in the 2013 report, completion of demographic fields like phone and location scored an average rating of 2.2, and firmographic fields scored an average rating of 1.6, suggesting that databases are not complete enough to allow for effective segmentation.
  • Email Deliverability: The average file score for email deliverability was 3.1, putting most companies in the questionable category on the scale when it comes to getting their email messages into their prospect’s inbox.
  • Phone Connectability: Records landed at 3.4 on the scale for phone connectability. While the improvement over last year’s data is a good sign, this still indicates that companies have a below acceptable rating for enabling sales teams to follow-up on leads or close deals.
  • Record Duplication: Fairing best on the health scale two years in a row, record duplication saw an average score of 4.2. NetProspex attributes the positive rating to the rapid adoption of marketing automation platforms, which includes functionality for addressing deduplication.

“This year’s report clearly shows that the vast majority of B2B marketers are not applying enough effort and attention to their most valuable asset – the marketing database that operates at the core of their revenue generating engines,” said Derek Slayton, CMO at NetProspex. “As digital channels expand and marketers strive to more efficiently connect with potential buyers through marketing automation technology, the organizations that actively manage their marketing data are seeing dramatically better results from their marketing efforts. We are seeing this prove out consistently with our forward-thinking customers such as MediaMath, Netsuite, ReadyTalk and Confio.”

To download the complete report, please visit www.NetProspex.com, or click here. Slayton and John Donlon, principal analyst at SiriusDecisions, the leading global B2B research and advisory firm, will highlight the report results and what the findings indicate for the broader industry on a live webinar today, April 15, at 1 p.m. ET. To sign up for an inside look, go here.

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make marketing databases accurate, targeted and actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information visit www.netprospex.com.

 

What’s Next? A MITX Win!

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The NetProspex team is thrilled to announce that we have been named a finalist in the Best Marketing Automation Solution category for the 2014 MITX What’s Next awards. MITX—which brings together the digital marketing, media and technology communities to engage in what’s next and how it will impact the marketing and business worlds—recognized our company as an industry trailblazer for our innovative, valuable and impactful platform.

We’re psyched to have been selected from MITX’s record number of award applicants this year, and can’t wait to take the stage at the organization’s 18th annual awards ceremony on May 29 at the Westin Waterfront to present our solution to the final judging team.

Check out www.mitxawards.org for details on the other finalists and the awards ceremony, and wish us luck!

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies

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Strong Q1 Follows on the Heels of a Milestone Year in 2013

Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of bookings growth in the company’s data management solutions. The strong start to the year follows a blockbuster 2013, which was marked by company and product awards, key leadership team appointments and major advancements in its B2B marketing data management platform.

NetProspex also announced today $13 million in series C funding, led by Spring Lake Equity Partners. The capital infusion will go toward continued product innovation and sales and marketing expansion to meet growing market demand.

In 2013, the company launched its marketing data management platform, NetProspex Workbench, which transforms the way marketers maintain and improve their marketing database. Data is at the heart of nearly every aspect of today’s B2B marketing organizations, and great marketing programs start with great data. With Workbench, marketing teams can rely on actionable, targeted and accurate data to fuel their demand generation efforts.

“As marketing organizations embrace new technologies to more efficiently reach their target buyers, data management has become a major challenge,” said Michael Bird, CEO, NetProspex. “The overwhelming response to our Workbench platform supports that revenue-focused marketing organizations view marketing data management as mission critical and see NetProspex as the industry leading solution.”

Q1 2014 and 2013 highlights include:

  • Substantial Business Growth – Record bookings and revenue achievement in 2013 was followed with sequential growth in the first quarter of 2014 including 72 percent quarter-over-quarter growth. NetProspex was named to Deloitte’s Technology Fast 500, ranking 107 in North America and eighth in Massachusetts. The company also expanded rapidly – growing by more than 42 percent to more than 110 employees.
  • New Product Innovations – Workbench, the company’s marketing data management platform launched in mid-2013, added integration to Marketo and Eloqua to seamlessly provide its cleansing and enrichment capabilities in marketing platform and CRM workflows.
  • Technology honors – NetProspex solutions were recognized with multiple product awards including an (SIIA) CODiE award and two Stevie awards in the Best New Sales Automation Solution and Marketing Solution categories.
  • National and regional recognition as a top workplace – The company was named to The Boston Globe and Boston Business Journal’s best places to work lists. Inc. Magazine also recognized NetProspex with a Hire Power award for being the eighth ranked company in Mass. leading the way in creating American jobs.
  • Expansion of the leadership team and board – Appointments include Michael Bird to chief executive officer; Brian Serino to senior vice president of sales and business development; Derek Slayton to chief marketing officer; and ex-Eloqua executive, Andre Yee to the NetProspex board of directors.

The company’s annual B2B Marketing Data Benchmark Report is slated for release on April 15. Key findings from the report will be unveiled during a webinar, with participation from industry leaders at Sirius Decisions and Marketing Profs.  To sign up, go here.

This release can also be found on BusinessWire here

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers a suite of data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information visit www.netprospex.com.

NetProspex Lands $13 Million in Series C Funding to Fuel Rapid Company Growth

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Spring Lake Equity Partners Leads Round as Demand for Marketing Data Management Takes Off

Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures and other early investors. As the market for B2B data services builds momentum, NetProspex will utilize the funding for further product innovation and to expand sales and marketing to meet growing market demand.

NetProspex also announced today the company’s highest-ever quarterly results for top-line achievement and new customer signings for the quarter that closed March 31. This growing demand is being driven by the fact that, according to Sirius Decisions research, companies that regularly maintain their marketing database realize 66 percent higher conversions to revenue than those that do not.

“NetProspex addresses a growing challenge in today’s B2B companies – the need for reliable, actionable data – and their innovative services plug directly into the technology platforms that today’s modern marketers are building their organizations around,” said Jeff Williams, Partner at Spring Lake Equity Partners. “The company’s rapid growth through 2013 and into the start of this year is clear evidence that the market is primed, the technology delivers and the team is in place to execute at a high level. We are excited to join the cause and help accelerate the company through its next stage of growth.”

Data is at the heart of every successful marketing initiative and marketers are collecting it through an increasingly diverse, and ever expanding, set of channels. At the same time, the marketing organization is rapidly evolving to leverage new technologies that drive incredible efficiencies in connecting with potential buyers and creating interest and engagement. NetProspex ensures that the marketing database that fuels these demand generation efforts is accurate, targeted and actionable so that marketers can focus on building the content that drives results.

“Marketing data management is becoming a requirement for growth-oriented companies and revenue-focused marketing organizations,” said Michael Bird, Chief Executive Officer at NetProspex. “We are thrilled to have the backing of Spring Lake Equity Partners and the continued support from Edison Ventures. We have big plans to expand our footprint and to continue to help companies realize the tremendous impact great data can have in driving revenue.”

As part of the financing round, Jeff Williams will join the NetProspex board of directors, effective immediately.

Release can also be found on BusinessWire here.

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database. Thousands of B2B organizations rely on NetProspex to manage their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers a suite of cloud-based data services backed by its proprietary CleneStepTM verification technology and the industry’s largest and most accurate reference database of B2B contacts and companies. For more information visit www.netprospex.com.

NetProspex Adds Marketing Automation Innovator Andre Yee to Board of Directors

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Enterprise Software and Marketing Technology Expertise Will Help Advance Company’s Vision for B2B Marketing Data Management

Waltham, Mass. – March 18, 2014 –NetProspex, the leading provider of B2B marketing data management solutions, today announced that Andre Yee has joined the company’s board of directors. Yee brings more than two decades of experience growing successful software companies and will help guide NetProspex in its next phase of growth, as marketing data management plays an increasingly important role in driving better marketing results and increased revenue.

As a recognized innovator and pioneer in the marketing automation platform industry, Yee provides NetProspex valuable insight into the strategy and mechanics for aligning marketing data management with the growing use of marketing technology platforms. Yee served as senior vice president of product development for leading marketing automation software provider Eloqua, where he was responsible for product development and operations. He was a critical part of the executive team responsible for leading Eloqua to an IPO and a $957 million acquisition by Oracle in 2013.

“Marketing data management is a rapidly emerging field that mirrors where marketing automation was a decade ago,” said Yee. “It is becoming a strategic imperative as the role of marketing evolves, and NetProspex is building the software necessary to support that. I look forward to joining the board as the company continues on its exciting growth trajectory.”

Prior to Eloqua, Yee was CEO of NFR Security, which he successfully led through growth and acquisition by Checkpoint Software in 2006. He is currently CEO of Triblio, Inc. a content marketing platform provider that helps marketers optimize content to generate demand.

“Andre understands the strategic importance of data, and data management practices, in driving better marketing results,” said Michael C. Bird, CEO, NetProspex. “His interest in NetProspex underscores that our vision is in line with where the market is headed and that our software solutions provide the powerful capabilities necessary to make marketing data management a cornerstone of every lead generation program.”

Yee will join the board effective immediately.

See the release live on Business Wire

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing data management practices. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers the industry’s largest and most accurate reference database of B2B contacts, cleansed with proprietary CleneStepTM verification technology. For more information visit www.netprospex.com.

NetProspex Contact:

Michael Powers

Events and Buzz Coordinator

781-570-8049

mpowers@netprospex.com

Agency Contact:

Kristen Leathers

Version 2.0 Communications

617-426-2222

kleathers@v2comms.com