Category Archives: Coverage

5 Ways to Make a MQL Sales-Ready

By | July 25, 2012

You may be asking yourself, “So, what is a MQL?” Great question! A MQL is a Marketing QualifiedLead, or someone who has engaged with your marketing efforts enough to meet your company’s definition as ready to be passed from marketing to sales. This definition is straightforward, however it is how companies define their MQLs that needs a closer look. So often, sales teams complain that a MQL has not been truly qualified… Read More »

Trends in data analysis offer opportunities, challenges

By | July 22, 2012

Christopher Hosford July 23, 2012 – 12:01 pm EDT This month’s Business Mailers’ Co-op and Interactive Marketing Conference, hosted by database marketing company MeritDirect in White Plains, N.Y., was rife with discussions about measuring data performance, integrating data, data licensing, and just about everything pertaining to this year’s topic, Big Data. “Why is it so difficult to understand what information to use, how to extract the most value from it… Read More »

NetProspex a finalist for “Innovative Technology of the Year” Award from Mass TLC

By | July 20, 2012

Woohoo! We’re thrilled to be recognized as a finalist for the Innovative Technology of the Year- Sales and Marketing award from the Massachusetts Technology Leadership Council. Our B2B data cleansing solution CleneProspex was recognized for having a “significant impact on the company, customer, and market.” Contact data quality is a problem that plagues B2B marketers, yet a company’s prospect database is at the core of every lead generation program. Often, companies… Read More »

Who’s Who in BtoB Magazine? NetProspex CEO Gary Halliwell, that’s who!

By | July 18, 2012

Congratulation to NetProspex CEO, Gary Halliwell for his recognition in BtoB Magazine’s “Who’s Who in Direct Mail” 2012. “This year, Halliwell spearheaded a $7 million capital financing deal to extend the company’s database compilation capabilities, crowd-sourcing of sales leads and channel partner integration. The Software & Information Industry Association named NetProspex a double CODiE award winner as best lead-generation service and top solution for integrating content into work flow.” Read the… Read More »

Which Boston Internet and digital media companies added the most jobs in Q2?

By | July 17, 2012

By Scott Kirsner, Globe Columnist The executive recruiting firm Cook Associates has started to produce an interesting quarterly report on hiring at Boston-based Internet and digital media companies. And Cook Associates managing director John Barrett was nice enough to walk me through it this morning.Barrett uses LinkedIn to examine 137 Internet and digital media companies that have 10 or more employees in Boston, and see whether they are adding jobs, cutting jobs, or staying… Read More »

Why “list” is no longer a 4-letter word

By | July 17, 2012

Gary Halliwell, July 17, 2012 Marketing lists have a bad reputation. For B2B organizations, acquiring information about potential customers has historically meant buying or renting lists from publishers and professional directories. Poor data quality, lack of coverage, and few segmentation options were some of the limitations of an industry that owes much of its thinking and behavior to the byzantine, non-digital world of direct mail, rather than the needs of marketers… Read More »

Nantucket Conference 2012: Audio, pics and tweets

By | June 13, 2012

Posted by Scott Kirsner June 13, 2012 04:02 PM Just sharing some audio, tweets, and photos from last week’s Nantucket Conference on Entrepreneurship & Innovation. About 150 entrepreneurs, investors, and tech industry execs descended on the island to scarf down lobsters and hear from speakers like Ben Fischman of Rue La La, Noam Wasserman of Harvard Business School, and Maria Cirino of .406 Ventures. This was the 13th year for the event,… Read More »

NetProspex receives $7m in Series B funding

By | June 6, 2012

By Chris Reidy, Globe Staff NetProspex, a Waltham-based provider of business contact data services, announced Wednesday it has received $7 million in Series B funding. The deal was led by information technology investment firm Edison Ventures, which has invested $8.8 million in the company over the course of two rounds, NetProspex said in a press release. Previous investors also participated in this round. The funding will be used to support “aggressive… Read More »

NetProspex Named a Best Place to Work in Boston

By | May 8, 2012

WALTHAM, MA–(Marketwire -05/08/12)- NetProspex, the leading provider of verified, crowd-sourced business contact data services, has been named one of the best places to work in Massachusetts by the Boston Business Journal in its tenth annual regional awards program. The honor recognizes NetProspex’s achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture. “We are proud to be recognized… Read More »