Category Archives: Coverage

The Do’s and Don’ts of Lead Nurturing

By | August 21, 2014

Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand gen marketers should always have at the ready. Why? Because they tell you how your lead nurturing programs are performing, and lead nurturing is a demand gen marketer’s bread and butter. Lead nurturing… Read More »

Why You Need To Work #SocialMedia Into Your Marketing Strategy

By | August 11, 2014

Do you remember what life was like before the pound sign was referred to as a hashtag? Or when the acronym “FF” stood for fast forward? Social media has become an invaluable tool for B2B marketers, allowing them to connect with buyers, spread brand awareness and generate leads. However, the majority of B2B organizations have yet to master the art of social media. Without this piece of the marketing puzzle… Read More »

Oracle Creates Data Cloud to Provide Access to Anonymous User Data

By | August 6, 2014

Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video. “Oracle’s launch of the… Read More »

Inc. Magazine: 8 Secrets to Truly Motivate Employees

By | July 10, 2014

It’s an issue every small business owner struggles with. How do I get employees to be engaged and enthusiastic about their jobs? Can I inspire them to love this company as much as I do? NetProspex, a software-as-a-service company that helps marketers manage data, seems to have some of the answers. For the past three years, it’s been named among Boston Business Journal‘s 20 best places to work in Massachusetts, ranking number 4… Read More »

The Do’s and Don’ts of Marketing Automation

By | July 1, 2014

Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring campaign effectiveness and receiving that much-needed pat on the back from the boss — there are several things you must do (and not do) to ensure a winning strategy. Let’s check out a few of the top do’s and… Read More »

NetProspex 2014 State of Marketing Benchmark Report

By | April 15, 2014

NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies Report uncovers key issues in accuracy and record completeness across more than 80 percent of marketing databases Waltham, Mass. – April 15, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced the release of its 2014 B2B Marketing Data Benchmark Report. The… Read More »

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies

By | April 8, 2014

Strong Q1 Follows on the Heels of a Milestone Year in 2013 Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of… Read More »

NetProspex Lands $13 Million in Series C Funding to Fuel Rapid Company Growth

By | April 8, 2014

Spring Lake Equity Partners Leads Round as Demand for Marketing Data Management Takes Off Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures… Read More »

This March Madness, Become a Marketing Data Management Champ

By | March 27, 2014

NetProspex CMO, Derek Slayton discusses how you can become a Marketing Data Management Champ in an article published by MarketingProfs today! – Full Article – With March Madness in full swing and spring beginning, myriad marketers find themselves amped to kick their demand campaigns into high gear. If that sounds like you, cast your bracket aside and take the guessing mentality (as “informed” as you think it may be) off… Read More »

The Key To Successful Marketing Programs? Trust Your Data

By | March 18, 2014

Today, marketers are struggling to keep their contact databases clean, accurate and up-to-date. Incomplete databases prevent marketers from building advanced programs in their marketing automation systems and it affects their ability to deliver results. Keeping a marketing database in pristine condition can prove particularly difficult for complex companies with global offices and multiple products. However, no matter how big a company is, brilliant programs can’t be successful without a complete… Read More »