Category Archives: Coverage

Inc. Magazine: 8 Secrets to Truly Motivate Employees

By | July 10, 2014

It’s an issue every small business owner struggles with. How do I get employees to be engaged and enthusiastic about their jobs? Can I inspire them to love this company as much as I do? NetProspex, a software-as-a-service company that helps marketers manage data, seems to have some of the answers. For the past three years, it’s been named among Boston Business Journal‘s 20 best places to work in Massachusetts, ranking number 4… Read More »

The Do’s and Don’ts of Marketing Automation

By | July 1, 2014

Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring campaign effectiveness and receiving that much-needed pat on the back from the boss — there are several things you must do (and not do) to ensure a winning strategy. Let’s check out a few of the top do’s and… Read More »

NetProspex 2014 State of Marketing Benchmark Report

By | April 15, 2014

NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies Report uncovers key issues in accuracy and record completeness across more than 80 percent of marketing databases Waltham, Mass. – April 15, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced the release of its 2014 B2B Marketing Data Benchmark Report. The… Read More »

NetProspex Reports Record Quarter as Demand for Marketing Data Management Intensifies

By | April 8, 2014

Strong Q1 Follows on the Heels of a Milestone Year in 2013 Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced record results for the company’s first quarter, which closed on March 31. Growth in Q1, the largest top-line quarter to date, was led by a 72 percent increase in quarter-over-quarter direct bookings and the fifth consecutive quarter of… Read More »

NetProspex Lands $13 Million in Series C Funding to Fuel Rapid Company Growth

By | April 8, 2014

Spring Lake Equity Partners Leads Round as Demand for Marketing Data Management Takes Off Waltham, Mass. – April 8, 2014 – NetProspex, the leading provider of cloud-based B2B marketing data management services, today announced it has received $13 million in Series C funding led by Spring Lake Equity Partners. The funding round brings the company’s total capital investment to date to $27 million and includes follow-on investment from Edison Ventures… Read More »

This March Madness, Become a Marketing Data Management Champ

By | March 27, 2014

NetProspex CMO, Derek Slayton discusses how you can become a Marketing Data Management Champ in an article published by MarketingProfs today! – Full Article – With March Madness in full swing and spring beginning, myriad marketers find themselves amped to kick their demand campaigns into high gear. If that sounds like you, cast your bracket aside and take the guessing mentality (as “informed” as you think it may be) off… Read More »

The Key To Successful Marketing Programs? Trust Your Data

By | March 18, 2014

Today, marketers are struggling to keep their contact databases clean, accurate and up-to-date. Incomplete databases prevent marketers from building advanced programs in their marketing automation systems and it affects their ability to deliver results. Keeping a marketing database in pristine condition can prove particularly difficult for complex companies with global offices and multiple products. However, no matter how big a company is, brilliant programs can’t be successful without a complete… Read More »

Let the Madness Begin: Beat the Competition with Marketing Data Management

By | March 14, 2014

What is the only time of year that it’s okay to trash-talk with your colleagues and gamble within the confines of your cubicle? You guessed it, March Madness, a.k.a. one of the least productive times of the year. Each year, as fans prepare to cheer on their team in the NCAA  Tournament, they keep a close eye on stats and players well before the tournament begins, in hopes of filling… Read More »

NetProspex & The Stevie Awards: Twice as Nice in 2014

By | February 26, 2014

The NetProspex team is excited to announce the latest additions to our trophy case: two Stevie Awards for Sales & Customer Service. NetProspex won bronze awards in two categories in this year’s program: SalesProspex was recognized as best new Sales Automation Solution and Workbench was lauded for best new version of a solution in the Marketing Solution category. This is second year in a row NetProspex has won, taking home… Read More »

NetProspex Named a Finalist for Two 2014 CoDie Awards

By | December 18, 2013

NetProspex is thrilled to announce that it has once again been selected as a finalist in two categories for the 2014 CODiE Awards, a top annual program put on by the Software & Information Industry Association (SIIA) to recognize the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. NetProspex’s B2B Database will be competing in the Best Crowd Sourced Solution category,… Read More »