Category Archives: B2B Marketing

Don’t Wait Till the 4th Quarter to go for the Win!

By | July 9, 2014

The 2014 FIFA World Cup is well underway. If you’re anything like me or the millions of other Americans who love soccer, you’ve come up with just about every excuse to ditch meetings and stream the games from your laptop (or from one of the projectors around the office… whoops!). From major upsets to memorable mishaps to hard-fought wins, this year’s tournament has been one heck of a ride for… Read More »

Three Important Lessons Marketers Can Learn from Our Latest Benchmark Report

By | July 6, 2014

To say things at NetProspex have been busy lately is an understatement. It’s been a fast, fun and exciting 7 months since I joined. In just the past few months we’ve  announced the completion of a $13 million investment round been named a finalist in the Best Marketing Automation Solution category for the 2014 MITX What’s Next awards and we released our “2014 Annual Marketing Data Benchmark Report.” The report… Read More »

Four Keys to MultiChannel Marketing Alignment

By | July 1, 2014

Chances are you’ve evolved from the basic one channel marketing mindset and are using several communication vehicles like social and email to connect with today’s digitally savvy buyer, right? Let’s face it… today’s always-on, multiple-gadget consumer has flipped the marketing game upside down, forcing many companies to adopt a multichannel marketing strategy. However, multi-dimensional marketing has the potential to go horribly wrong if you don’t have all your ducks in… Read More »

How to Get the Most of Your Marketing Automation Tool

By | May 29, 2014

Hooray! You’ve finally convinced the “powers that be” to ditch your old-school marketing software and invest in a marketing automation platform to help run effective demand generation and lead management processes. But are you really getting the most out of your investment? Sure, marketing automation software is great as it allows you to easily manage the targeting and timing of your outbound marketing messages in response to buyers’ behavior. However,… Read More »

Marketing Data Management: Here to Stay

By | May 20, 2014

It’s a simple fact: Marketing just isn’t what it used to be— in a good way of course. When I started my marketing career almost ten years ago, I read article after article on how limited marketing reporting was. We were stuck with only a few channels and had very few ways to prove our worth to the C-Suite. Fast forward to today, and we see that marketing has gotten… Read More »

Content For Different Stages of the Buying Cycle

By | May 14, 2014

Now that you have complete business contact records and more options for segmenting and delivering targeted messaging, what content do you offer up to each segment?  This isn’t always the easiest question to answer without some careful considerations.  We all know that we only have about 30 seconds to capture someone’s attention. Which means in order for content to drive sales and spark interest, it must be attention grabbing—the more… Read More »

The Business Value of Marketing Data Management and the Google Car

By | May 13, 2014

I could talk about the demand generation waterfall (and I will), or I could talk about how it takes far fewer of the right targets to generate a new customer vs. lots of the wrong targets to explain the business value of marketing data management. But I want to start with the Google Driverless Car. I’m kind of fascinated by the idea – it’s the stuff of every major futuristic… Read More »

Mass Marketing Out, Customization In

By | April 30, 2014

We live in a world of customization. From clothing to gadgets to automobiles, you name it and chances are you can customize it. It’s a simple fact; buyers just don’t want to be mass marketed to and they no longer want to be bombarded with in-your-face-advertisements that are likely irrelevant. In fact, according to a recent survey from Janrain, 74 percent of respondents claim to get frustrated with websites when… Read More »

Do you know the health of your database? Guess Before You Assess!

By | April 1, 2014

Modern marketers are becoming more technical and strategic when it comes to nurturing and growing their database. #dataisgold is catching on and it’s marketers who are the ones diving into the trenches yearning to understand what ammunition they have to help drive pipeline and increase their contribution to sales. Do you think you have the right information in your database to reach your marketing goals?  Guessing is certainly no way… Read More »

Marketers Agree – Better Data Management Leads to More Effective Marketing

By | March 31, 2014

From the desk of Tamara Graves, Senior Director of Demand Generation, NetProspex It’s difficult to find a group of marketers that agree on everything, let alone anything. However, there’s one thing that we all agree on: data plays an essential role in our jobs. In fact, according to a recent Domo survey, 87 percent of marketing professionals agree that they need data to do their jobs well. And we agree.… Read More »