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B2B Data Strategies »

B2B Data Strategies



How to Make Your Data Work For You

How to Make Your Data Work For You

mpowers April 3, 2014 0

from the desk of Michael Powers, Events Coordinator, NetProspex Let’s face it: gathering data from customers can feel a lot like pulling teeth, literally. Just think, how many times have you filled out a

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Do you know the health of your database? Guess Before You Assess!

Do you know the health of your database? Guess Before You Assess!

mpowers April 1, 2014 0

Modern marketers are becoming more technical and strategic when it comes to nurturing and growing their database. #dataisgold is catching on and it’s marketers who are the ones diving into the trenches yearning to

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How to Get a Handle on What’s Going on Inside Your Database

How to Get a Handle on What’s Going on Inside Your Database

mpowers March 28, 2014 0

From the desk of Ann Steward, Product Marketing Manager, NetProspex For marketers, a day at the office can sometimes feel like an afternoon at the circus. As the ring master, you’re often tasked with

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Are You Ready to Spring Clean Your Marketing Database?

Are You Ready to Spring Clean Your Marketing Database?

mpowers March 20, 2014 0

From the desk of Tamara Graves, Senior Director of Demand Generation, NetProspex After barely surviving this year’s brutal winter, the cold weather has finally subsided and spring is in the air. And you know

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Are You Buried in Dirty Data?

Are You Buried in Dirty Data?

mpowers March 18, 2014 0

From the desk of Ann Steward, Product Marketing Manager, NetProspex Mother Nature has shown no mercy this winter with the amount of snow she’s thrown our way. Now don’t get me wrong, winter in

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The Key To Successful Marketing Programs? Trust Your Data

The Key To Successful Marketing Programs? Trust Your Data

mpowers March 18, 2014 0

From the desk of Lauren Brubaker, Demand Generation Manager, NetProspex Today, marketers are struggling to keep their contact databases clean, accurate and up-to-date. Incomplete databases prevent marketers from building advanced programs in their marketing

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Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

Marketing Data Management Strikes Again: Oracle’s Acquisition of BlueKai

mpowers February 28, 2014 0

Written By Derek Slayton, CMO, NetProspex By now you’ve probably seen this week’s headlines that Oracle has scooped up yet another company in the marketing technology space. This time it’s BlueKai, a big data

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Where Does It Come From?

Where Does It Come From?

mpowers January 9, 2014 0

Written by: Derek Slayton, CMO of NetProspex The heart of great marketing data services comes from having great data. Our core focus at NetProspex is helping B2B marketing and sales organizations connect with their

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New Year’s Resolution: Unlocking Revenue Hidden within My Database

New Year’s Resolution: Unlocking Revenue Hidden within My Database

mpowers December 30, 2013 0

Written by Lauren Brubaker, Demand Generation Manager, NetProspex Tomorrow is the last day of the year, so naturally, people in the office are talking about New Year’s resolutions… the goals we achieved, the goals

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One Minute to Better Data…more like ten but who’s counting

One Minute to Better Data…more like ten but who’s counting

mpowers December 6, 2013 Comments Off

Written by Ann Steward, Product Marketing Manager, NetProspex Converting marketing campaigns into successful business opportunities is not always easy. But with careful planning and the right data enrichment tools at your disposal, the task

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