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B2B Data Quality »

Standardized Testing & Developing Smarter Data

Standardized Testing & Developing Smarter Data

mpowers March 21, 2014 0

From the desk of Sean Crowley, Director of Product Marketing, NetProspex My son took his first MCAS test this week – the standardized comprehensive assessments for public school kids in Massachusetts – and he

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One Minute to Better Data…more like ten but who’s counting

One Minute to Better Data…more like ten but who’s counting

mpowers December 6, 2013 Comments Off

Written by Ann Steward, Product Marketing Manager, NetProspex Converting marketing campaigns into successful business opportunities is not always easy. But with careful planning and the right data enrichment tools at your disposal, the task

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Grade Your Marketing Data Management

Grade Your Marketing Data Management

mpowers November 26, 2013 Comments Off

By Tamara Graves, Senior Director of Demand Generation,NetProspex It’s probably been a few years since you were last in a classroom, taking tests and stressing out over grades. But, a little self evaluation goes a

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Clean Data: The Key to Scoring a Sales Touchdown

Clean Data: The Key to Scoring a Sales Touchdown

NetProspex August 23, 2013 Comments Off

Written by Lauren Morgenstern, Sales Development Representative, NetProspex It’s that time of the year again—kids are getting ready to go back to school, it’s starting to get darker and the weather is cooling down.

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B2B Marketers Agree: It’s Time to Do Something About Data Quality

B2B Marketers Agree: It’s Time to Do Something About Data Quality

NetProspex April 26, 2013 Comments Off

Original coverage appeared at CMO.com.  Data is a B2B marketer’s lifeline. To be successful in reaching potential customers, elevating existing customer relationships, and cultivating new sales leads, marketers must ensure that their contact databases

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New royalty in town: the rise of marketing operations

New royalty in town: the rise of marketing operations

NetProspex April 19, 2013 Comments Off

Scott Brinker attended the recent Marketing Operations Executive Summit, and wrote a great recap of the new perception, importance, and  impact of marketing operations professionals

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7 Fundamentals for Improving Data Quality

7 Fundamentals for Improving Data Quality

NetProspex February 27, 2013 Comments Off

Yesterday, our VP of Marketing presented 7 tips for improving data quality in your B2B marketing database as part of a great webinar with MarketingProfs. Watch the recording. #b2bdata PRO TIP: Identify and evaluate

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MarketingProfs webinar recap: The State of B2B Marketing Data

MarketingProfs webinar recap: The State of B2B Marketing Data

NetProspex February 26, 2013 Comments Off

Tweetable moments from our broadcast with MarketingProfs: The State of B2B Marketing Data. Watch the recording or download the Marketing Data Benchmark Report.   How often do you check your B2B database for duplication,

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Getting the Cart and the Horse in the Right Order: Putting Resources and Priority to Your Data Health

Getting the Cart and the Horse in the Right Order: Putting Resources and Priority to Your Data Health

NetProspex February 15, 2013 Comments Off

By Ellen Valentine, Silverpop Since the beginning of time, marketers have been super concerned about the way their marketing looks. Whether it’s a print advertisement in an old Sears Catalog, an ad in Fortune

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CMO.com: B2B Marketing Data Benchmark Report

CMO.com: B2B Marketing Data Benchmark Report

NetProspex January 22, 2013 Comments Off

This report incorporates the results of millions of B2B contact records assessed from customer and prospect databases. Companies included in the study vary in size, with revenues that range from $1 million to over

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