Category Archives: B2B Data Quality

Join the Sons of Liberty and Gain Independence from Dirty Data this 4th of July!

By | July 3, 2014

It’s time to break out the red, white and blue and celebrate. Independence Day is just around the corner and you know what that means—barbeques at the beach, fireworks and quality time with family and friends. But let’s not forget the true meaning behind this historic date on which the U.S. gained its independence from the Brits. Believe it or not, marketers can learn a thing or two from our… Read More »

Standardized Testing & Developing Smarter Data

By | March 21, 2014

My son took his first MCAS test this week – the standardized comprehensive assessments for public school kids in Massachusetts – and he was nervous. It’s understandable – the schools make a big deal of these and if you haven’t done one before, the uncertainty can be overwhelming.  So he took the test and afterwards he said “it wasn’t as bad as I thought, in fact it was kind of… Read More »

One Minute to Better Data…more like ten but who’s counting

By | December 6, 2013

Converting marketing campaigns into successful business opportunities is not always easy. But with careful planning and the right data enrichment tools at your disposal, the task becomes that much simpler. You’ve been segmenting your prospective customer data into different buyer personas—sorting them according to their job titles, industries and other fields available in your database—you’re able to effectively target potential customers, identify their pain points and develop messaging that is… Read More »

Grade Your Marketing Data Management

By | November 26, 2013

By Tamara Graves, Senior Director of Demand Generation,NetProspex It’s probably been a few years since you were last in a classroom, taking tests and stressing out over grades. But, a little self evaluation goes a long way in keeping your marketing mojo up to snuff. With new technologies and processes such as marketing automation, data management has become more important than ever. In fact, according to SiriusDecisions, companies who effectively manage… Read More »

Clean Data: The Key to Scoring a Sales Touchdown

By | August 23, 2013

Written by Lauren Morgenstern, Sales Development Representative, NetProspex It’s that time of the year again—kids are getting ready to go back to school, it’s starting to get darker and the weather is cooling down. Those can only mean one thing: football season is right around the corner. To be honest, on a scale of one to football aficionado I come in around a strong two and a half. That being… Read More »

B2B Marketers Agree: It’s Time to Do Something About Data Quality

By | April 26, 2013

Original coverage appeared at  Data is a B2B marketer’s lifeline. To be successful in reaching potential customers, elevating existing customer relationships, and cultivating new sales leads, marketers must ensure that their contact databases are clean, current, and complete. ARTICLE HIGHLIGHTS: More than 50 percent of companies work with unreliable or risky data. Data cleansing will be the main factor to make or break a campaign’s or event’s success. It’s… Read More »

7 Fundamentals for Improving Data Quality

By | February 27, 2013

Yesterday, our VP of Marketing presented 7 tips for improving data quality in your B2B marketing database as part of a great webinar with MarketingProfs. Watch the recording. #b2bdata PRO TIP: Identify and evaluate all sources by which records enter your database. — Maribeth Ross (@MaribethRoss) February 26, 2013 #b2bdata PRO TIP: Establish company standards for completeness, validity, freshness of data; incorporate in lead scoring. — Maribeth Ross (@MaribethRoss) February… Read More »

MarketingProfs webinar recap: The State of B2B Marketing Data

By | February 26, 2013

Tweetable moments from our broadcast with MarketingProfs: The State of B2B Marketing Data. Watch the recording or download the Marketing Data Benchmark Report.   How often do you check your B2B database for duplication, completeness, deliverability and tel connectivity? #b2bdata — Anna Farmery (@Engagingbrand) February 26, 2013   Half of us haven’t eliminated duplicates in our customer databases. Doh! #b2bdata — Chip McCraw (@ChipStudebaker) February 26, 2013   “Incomplete data… Read More »

Getting the Cart and the Horse in the Right Order: Putting Resources and Priority to Your Data Health

By | February 15, 2013

By Ellen Valentine, Silverpop Since the beginning of time, marketers have been super concerned about the way their marketing looks. Whether it’s a print advertisement in an old Sears Catalog, an ad in Fortune Magazine, an online banner ad placed in syndicated websites or an email sent to a house list, everyone continues to be hyper-focused on layout, colors and content. Teams of creative individuals work to develop, debate and… Read More »