11 takeaways from the “Building the Marketing Dream Team” webinar

By | July 13, 2012

Yesterday, our Senior Director of Demand Generation, Tamara Graves, presented alongside Ellen Valentine, Product Strategist at Silverpop, and Talibah Mbonisi, Manager of Marketing Operations at Silverpop. The event was hosted by Kate Maddox, Executive Editor at BtoB. Register and watch the on-demand recording here.

It was a jam-packed hour full of actionable insight as to what it takes to build the marketing dream team at a B2B organization today. If you couldn’t make it, here are 11 takeaways from the event:

1. Marketing is changing, our teams must change with it.
The four major drivers of marketing change today include the rise of social media, buyers’ self service mentality, new marketing technology and solutions, and smartphone/tablet proliferation.

2. The role of marketing operations is taking the place of email specialists and database managers.

 

 

 

 

3. PR & Media planning roles are seeing a shift to focus on inbound, content, digital, and social marketing.

 

4. There’s a new role model for B2B demand gen marketers: Karl “The Mailman” Malone.

 

5. A demand gen marketer is responsible for campaigns that work the whole funnel from top to bottom

6. There’s a difference between demand gen and sales execution.

 

7. Demand gen marketers don’t only care about the # of leads created, but rather, how much $$ it adds to revenue.

 

8. Marketing operations professionals are the key to marketing tool selection and integration/strategy.

 

9. Change hurts for B2B companies… as more than half of the webinar attendees don’t have an operations position.

10. Today’s marketer is a techie, data nerd, creative, and diplomat…. all rolled into one fabulous being.

11. Marketers should add “tin cupping” to their skill set.

Understanding the shifting roles of marketing professionals will be key for B2B organizations in the future as technology continues to shape our strategy in new and exciting ways. Register and watch the on-demand recording here.