Building the Marketing Dream Team (Live Webinar)

By | June 29, 2012

Our Senior Director of Demand Generation, Tamara Graves, will be speaking in a live event on Thursday July 12 at 2:00pm ET about organizational considerations for the modern B2B marketing department.

Substantial changes have taken place that are transforming the ways B2B buyers engage with potential suppliers. Now more than ever, B2B buyers want to research on their own before engaging sales.
For B2B companies, the shift in the buying process requires a change in how marketing departments are configured. Yet many businesses haven’t evolved to meet the requirements of today’s more educated, self-reliant and social buyer. And if you don’t rebuild your department to be more transparent, more helpful and yes, more accountable, your prospects may seek out a competitor that does.
In this webinar, Valentine will highlight key strategies for creating a department that places increased emphasis on automation, and delivers a more rewarding experience for customers and prospects. Adding their real world insight will be Tamara Graves, Senior Director of Demand Generation, Netprospex and Talibah Mbonisi, Manager of Marketing Operations, Silverpop.

Presenters:
Ellen Valentine, Product Strategist, Silverpop
Tamara Graves, Senior Director of Demand Generation, NetProspex
Talibah Mbonisi, Manager of Marketing Operations, Silverpop

Moderator:
Kate Maddox, Exectutive Editor, BtoB