WALTHAM, MA–(Marketwire -03/22/12)- On the heels of debuting its contact data quality solution CleneProspex, the leading provider of verified, crowd-sourced business contact data services, NetProspex today announced it will host a webinar to help address the challenges B2B marketers face in identifying data quality issues and maintaining data hygiene best practices.
How to Get Serious about Your Marketing Data webinar, a how-to session that will help marketers diagnose, prioritize and address a range of data challenges in prospect databases. Other key learnings are:
- What other marketing organizations are doing about data quality
- Methods to build the business case for data assessment and improvement projects
- How to get a grip on the current health of your database
According to research from NetProspex, contact data degrades at a rate of two percent per month, compromising the effectiveness of lead generation campaigns over time. But many resource-strapped marketing teams struggle to make data quality a top priority. This 60-minute webinar will provide new insights and practical advice for implementing effective data hygiene.
Hosted by NetProspex Vice President of Marketing Maribeth Ross, the webinar will feature the guidance of Megan Heuer, service director of Marketing Operations Strategies for SiriusDecisions, which provides research and advisory services focused on the operational intelligence B2B sales and marketing executives need to maximize topline growth. Heuer works with marketing leaders as they build and revise best-in-class data management processes.
Wednesday, March 28 at 11:00 a.m. ET
The webinar is free and open to the public. Space is limited. To register, visit NetProspex’s website or http://www2.gotomeeting.com/register/929551650. Those attending or following the webinar are invited to use hashtag #B2BDataQuality on Twitter.