Three Biggest Obstacles for B2B Marketers

By | July 23, 2014

Let’s face it; every profession has its obstacles. For B2B marketers, there are a number of challenges that simply “come with the job” from lead generation to data quality management. Let’s take a deeper dive into these challenges as well as ways to solve them. Generating Leads: Investing time between inbound and outbound marketing strategies is a real issue for B2B marketers. We all would love to have demand gen… Read More »

Great Marketing Starts With Great Data

By | July 11, 2014

It’s simple…successful marketing starts with accurate and actionable data. And the role of marketing in today’s B2B organizations is expanding to use data in more ways to better support (drive) your company’s revenue and customer acquisition goals. This is especially true when it comes to understanding the target market and creating programs that engage with the right decision-makers at the right companies. Today’s buyer (or, buying committee, if we’re being… Read More »

Don’t Wait Till the 4th Quarter to go for Your Marketing Win!

By | July 9, 2014

The 2014 FIFA World Cup is well underway. If you’re anything like me or the millions of other Americans who love soccer, you’ve come up with just about every excuse to ditch meetings and stream the games from your laptop (or from one of the projectors around the office… whoops!). From major upsets to memorable mishaps to hard-fought wins, this year’s tournament has been one heck of a ride for… Read More »

Three Important Lessons Marketers Can Learn from Our Latest Benchmark Report

By | July 6, 2014

To say things at NetProspex have been busy lately is an understatement. It’s been a fast, fun and exciting 7 months since I joined. In just the past few months we’ve  announced the completion of a $13 million investment round been named a finalist in the Best Marketing Automation Solution category for the 2014 MITX What’s Next awards and we released our “2014 Annual Marketing Data Benchmark Report.” The report… Read More »

Join the Sons of Liberty and Gain Independence from Dirty Data this 4th of July!

By | July 3, 2014

It’s time to break out the red, white and blue and celebrate. Independence Day is just around the corner and you know what that means—barbeques at the beach, fireworks and quality time with family and friends. But let’s not forget the true meaning behind this historic date on which the U.S. gained its independence from the Brits. Believe it or not, marketers can learn a thing or two from our… Read More »

Four Keys to MultiChannel Marketing Alignment

By | July 1, 2014

Chances are you’ve evolved from the basic one channel marketing mindset and are using several communication vehicles like social and email to connect with today’s digitally savvy buyer, right? Let’s face it… today’s always-on, multiple-gadget consumer has flipped the marketing game upside down, forcing many companies to adopt a multichannel marketing strategy. However, multi-dimensional marketing has the potential to go horribly wrong if you don’t have all your ducks in… Read More »

Inbound & Outbound Marketing: You Complete Me

By | June 17, 2014

I’m a Gemini and a middle child. Therefore, my astrological nature predisposes me to see both sides of the same coin; and my home environment nurtured me to look for common ground whenever there are differences. So, when it comes to the ongoing “Inbound vs. Outbound Marketing” debate, I’m less inclined to fall squarely on one side and more apt to see the value of combining the two approaches to… Read More »

Data Decay: Why it’s time to fight back!

By | May 30, 2014

Did you know that data decays at an average rate of two percent per month, meaning 20 to 30 percent of your organization’s data will go bad each year? Data decay can cripple your business as it weakens marketing effectiveness and profitability. Yet, so many businesses fail to make data management a top priority. In fact, 84 percent of companies surveyed have marketing databases that are barely functional, according to… Read More »

How to Get the Most of Your Marketing Automation Tool

By | May 29, 2014

Hooray! You’ve finally convinced the “powers that be” to ditch your old-school marketing software and invest in a marketing automation platform to help run effective demand generation and lead management processes. But are you really getting the most out of your investment? Sure, marketing automation software is great as it allows you to easily manage the targeting and timing of your outbound marketing messages in response to buyers’ behavior. However,… Read More »

Marketing Data Management: Here to Stay

By | May 20, 2014

It’s a simple fact: Marketing just isn’t what it used to be— in a good way of course. When I started my marketing career almost ten years ago, I read article after article on how limited marketing reporting was. We were stuck with only a few channels and had very few ways to prove our worth to the C-Suite. Fast forward to today, and we see that marketing has gotten… Read More »