What do 223 million contact records have in common?

By | March 17, 2015

A lot, as it turns out. But before we dive into that, let me first say that today is an extremely exciting day for us here at Dun & Bradstreet NetProspex. And not just because it’s St. Patrick’s Day (even if we are feeling the luck-of-the-Irish since it hasn’t snowed in Boston since, oh, Sunday…). Today is a huge day because we are officially sharing our 3rd Annual State of… Read More »

B2B Spring Cleaning is Upon Us

By | March 13, 2015

  It has been a long winter here in Boston. Two more inches of snow and we will have had the snowiest winter in city history… a record I am certainly not hoping to break. With multiple feet of snow on the ground and 30-degree days being considered “warm”, spring cleaning had not crossed my mind. At least, not until last weekend when I was searching for the TV remote… Read More »

Should Marketers Question the Quality of Ad-Targeting Data Providers?

By | February 27, 2015

An article appeared recently in the WSJ entitled “Marketers Question Quality of Ad-Targeting Data Providers”. The main premise was that marketers have serious doubts about the accuracy of some of the data quality they purchase from 3rd party data companies. Full Disclosure: I work for one of those companies, namely Dun & Bradstreet. This gives me a unique view of data quality (or lack thereof) within the AdTech ecosystem, as… Read More »

Marketing = Love

By | February 13, 2015

It’s hard to believe that nine months have already gone by since I started working at NetProspex. It seems like only yesterday I was fresh out of college, eager to start my first real job as a Sales Development Representative. It didn’t take long to fall in love with the fun, supportive atmosphere of the company, but it also quickly became clear that sales was not for me. By September,… Read More »

Tom Brady is Our Hero!

By | February 3, 2015

We are the champions – my friends.   It’s official. The Patriots are Super Bowl 49 World Champs. New England’s fourth Super Bowl victory was perhaps its sweetest.  Tom Brady, 3-time Super Bowl MVP winner, 4-time Super Bowl champ along with Bill Belichick, Hall of Fame coach, led their team to a thrilling victory over the Seahawks. I still can’t believe it. When the team returns from Arizona, and the parade… Read More »

The Do’s and Don’ts of Content Marketing

By | January 30, 2015

Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know. But are you doing it right? Are you creating enough content or using the right distribution channels? Whether you’re new to the game or just in need of… Read More »

Six Signs You Need Marketing Automation

By | January 21, 2015

As a B2B marketer, life can be hectic—and that’s an understatement. At any time, you’re probably juggling a million different tasks, from email marketing to babysitting the lead funnel to content creation. And just when you think you have a second to catch your breath, another dire request gets sent your way. Sound familiar? Then it might be time to invest in marketing automation software, which takes over some of… Read More »

Great Marketing Starts with (Even) Great(er) Data

By | January 8, 2015

Earlier today we announced that NetProspex has been acquired by Dun & Bradstreet and I couldn’t be more excited to be sharing it with everyone here and digging into a bit more about what it means. I am excited for, proud of, and extremely thankful for all our employees and our customers who have been on this journey with us. I believe this is tremendous news for B2B marketing and… Read More »

Calling All Customers and Prospects: Help Us Feed America This Holiday Season

By | December 2, 2014

Part of the holiday celebration for most families includes gathering together around a table for a feast of delicious foods. This picturesque scenario is a far cry, however, from the holiday experiences of thousands of families that don’t have enough food. In some communities, as much as 89 percent of households with children are food insecure or lack reliable access to a sufficient quantity of affordable, nutritious food. We want… Read More »

Fall is in the air, Deals are closing, sales are high, Interested? Come join.

By | December 1, 2014

A little haiku for you all out there. As the small yet insightful haiku states, sales are high and NetProspex is hiring talented sales executives to join our quickly growing team. What we couldn’t fit in the haiku is that we are offering $10,000 to join our Strategic Account Executive or Account Executive team by the end of December. Yes, Q4 is a busy time for closing business and knuckling… Read More »