Why Can’t We Tackle Personalized Marketing?

By | November 21, 2014

It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind the new shiny toy and expect something magical to kickstart our business. Once upon a time, we were excited about “big data”. Then, we fell in love with (and are still enamored with) “predictive analytics”. In a former life, I worked for a company that invested major marketing and product dollars to increase the “virality”… Read More »

NetProspex Ranked in the Top 10 Places to Work by the Boston Globe

By | November 17, 2014

I could not be more proud to share that NetProspex has ranked 10th in the midsize business category of the Boston Globe’s annual list of the Top Places to Work in Massachusetts. This recognition is another in a long line of recognition we have received from prestigious award programs including Inc.’s 500/5000 and the Boston Business Journal’s Innovation All Stars. These are all huge honors, of course, but there is… Read More »

MarketingProfs B2B Forum: Shipping Up to Boston!

By | October 8, 2014

The leaves are changing and there’s a buzz in the air here in Boston. That’s right, over 700 marketers have started flowing into the city for MarketingProfs B2B Marketing Forum. Here at NetProspex, we couldn’t be more excited for the week. Getting out of the office for a few days to attend one of the must-see events for the year is always nice, but sometimes you can get trapped in… Read More »

Where In the World is NetProspex?

By | October 1, 2014

October 1st, in Boston this day means two things, the leaves are changing and winter is on its way. For me it means that Q4 has just started and I am in the middle of Trade show season. NetProspex has been racking up the frequent flyer miles traveling from one trade show to the next, spreading the good word about the importance of keeping your database clean and actionable. With… Read More »

How to Get Your Database Ready for Marketing Automation — Part One

By | September 24, 2014

So your team finally decided it was time to implement a marketing automation platform. Awesome! Oh, wait, they put you in charge of making it work? Yikes! Sure, you’ve taken on big projects before, but this is a beast you’ve never encountered. However, there’s no need to panic—I’ve got your back. In this four-part series, I will walk you through the steps to get your database ready for marketing automation,… Read More »

NetProspex Marketing Challenge 2014: Spartan Race – From Individuals to a Team

By | September 22, 2014

We’ve had a lot of team objectives at NetProspex this year. One early morning during our Marketing Scrum (yes, we have a marketing scrum), Sean suggested we do something to take our teamwork to the next level… prove we could be successful at something outside our wheelhouse by utilizing each other’s strengths and the powerful dynamic of a team. This proposition was completing a Spartan Race – a five mile… Read More »

Chiefmartec Weighs In On The Intersection of Data and Technology

By | September 19, 2014

Next up… Scott Brinker. For those of you who don’t know Scott, well… get with the times! Scott is the man behind chiefmartec.com and the Co-Founder/CTO of Ion Interactive. Scott has become the tech guru in the marketing space and was featured at this year’s Content Marketing World. His posts are shared around our office so frequently that we figured it was time we got on the phone with him.… Read More »

What’s Hot in Cleveland? Our Go-To-Guide For #CMWorld

By | September 8, 2014

And no this isn’t a post devoted to Betty White, although let’s face it… who wouldn’t love that! I mean look at her. This week we’re talking about the largest content marketing event – Content Marketing World 2014 – it’s back and we couldn’t be more excited. With big name brands like GE, Kraft, and John Deere speaking at this year’s event, the folks at CMI have truly outdone themselves. Oh,… Read More »

Are You Ready to Paint the Town Orange?!

By | September 5, 2014

Flights are booked, out of offices are being scheduled, and everyone is getting their best and brightest orange clothing dry cleaned… because it’s time for Content Marketing World! It’s about time I called up our friend Joe Pulizzi to get the low down on this year’s event. Check it out below! Derek: It occurred to me that it’s been a year since your book, Epic Content Marketing, came out, and… Read More »

Tips To Achieve Higher Email Deliverability

By | September 2, 2014

For marketers, receiving the dreaded “bounce back” message indicating that your email was undeliverable is paralyzing and can lead to higher “sender anxiety” (that funny feeling in your gut before you hit “Send” on an email campaign – if you’ve managed any email campaigns, you know what I’m talking about). After all, successful outbound marketing depends on your ability to land messages in your target buyers’ inboxes. However, unless you’re… Read More »