The Do’s and Don’ts of Content Marketing

By | January 30, 2015

Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62 percent less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know. But are you doing it right? Are you creating enough content or using the right distribution channels? Whether you’re new to the game or just in need of… Read More »

Six Signs You Need Marketing Automation

By | January 21, 2015

As a B2B marketer, life can be hectic—and that’s an understatement. At any time, you’re probably juggling a million different tasks, from email marketing to babysitting the lead funnel to content creation. And just when you think you have a second to catch your breath, another dire request gets sent your way. Sound familiar? Then it might be time to invest in marketing automation software, which takes over some of… Read More »

Great Marketing Starts with (Even) Great(er) Data

By | January 8, 2015

Earlier today we announced that NetProspex has been acquired by Dun & Bradstreet and I couldn’t be more excited to be sharing it with everyone here and digging into a bit more about what it means. I am excited for, proud of, and extremely thankful for all our employees and our customers who have been on this journey with us. I believe this is tremendous news for B2B marketing and… Read More »

Calling All Customers and Prospects: Help Us Feed America This Holiday Season

By | December 2, 2014

Part of the holiday celebration for most families includes gathering together around a table for a feast of delicious foods. This picturesque scenario is a far cry, however, from the holiday experiences of thousands of families that don’t have enough food. In some communities, as much as 89 percent of households with children are food insecure or lack reliable access to a sufficient quantity of affordable, nutritious food. We want… Read More »

Fall is in the air, Deals are closing, sales are high, Interested? Come join.

By | December 1, 2014

A little haiku for you all out there. As the small yet insightful haiku states, sales are high and NetProspex is hiring talented sales executives to join our quickly growing team. What we couldn’t fit in the haiku is that we are offering $10,000 to join our Strategic Account Executive or Account Executive team by the end of December. Yes, Q4 is a busy time for closing business and knuckling… Read More »

Hate Rejection? Three Ways to Turn Rejection Into Opportunity

By | November 26, 2014

Rejection hurts. Salespeople don’t like to hear the word no, but the sound reverberates in their ears a lot more than most of them would care to admit. Instead of putting your head in the sand and admitting defeat, buck up! True selling doesn’t even start until you hear the word no. Most salespeople learn early on how to constructively handle rejection: Keep emotions in check and don’t take it… Read More »

Why Can’t We Tackle Personalized Marketing?

By | November 21, 2014

It’s completely natural to jump on the business buzzword bandwagon. It’s exciting to get behind the new shiny toy and expect something magical to kickstart our business. Once upon a time, we were excited about “big data”. Then, we fell in love with (and are still enamored with) “predictive analytics”. In a former life, I worked for a company that invested major marketing and product dollars to increase the “virality”… Read More »

NetProspex Ranked in the Top 10 Places to Work by the Boston Globe

By | November 17, 2014

I could not be more proud to share that NetProspex has ranked 10th in the midsize business category of the Boston Globe’s annual list of the Top Places to Work in Massachusetts. This recognition is another in a long line of recognition we have received from prestigious award programs including Inc.’s 500/5000 and the Boston Business Journal’s Innovation All Stars. These are all huge honors, of course, but there is… Read More »

MarketingProfs B2B Forum: Shipping Up to Boston!

By | October 8, 2014

The leaves are changing and there’s a buzz in the air here in Boston. That’s right, over 700 marketers have started flowing into the city for MarketingProfs B2B Marketing Forum. Here at NetProspex, we couldn’t be more excited for the week. Getting out of the office for a few days to attend one of the must-see events for the year is always nice, but sometimes you can get trapped in… Read More »

Where In the World is NetProspex?

By | October 1, 2014

October 1st, in Boston this day means two things, the leaves are changing and winter is on its way. For me it means that Q4 has just started and I am in the middle of Trade show season. NetProspex has been racking up the frequent flyer miles traveling from one trade show to the next, spreading the good word about the importance of keeping your database clean and actionable. With… Read More »